Fitbit today announced a collection of all-new products and services, centering upon the company's first smartwatch, the Fitbit Ionic, along with a new subscription coaching service, Fitbit Coach. The Fitbit Ionic includes improved GPS and heart rate tracking, is water resistant up to 50 meters, supports contactless payments, smartphone notifications, on-board music, and more.

Like past Fitbit devices, the Fitbit Ionic includes a variety of fitness-focused features for users to take advantage of, including a "Run Detect" mode that starts workout tracking when the smartwatch notices the user is running. When exercising outside, users can also leave their smartphone behind and track their running data solely using the Fitbit Ionic. In terms of the new water resistance, there's also a swim workout to track laps and calories burned in a pool.

fitbit ionic 1
All of the Fitbit Ionic's enhanced sensor-tracking features are fueled by the new relative SpO2 sensor, which can estimate blood oxygen levels and "opens the potential" for tracking even more health metrics. Fitbit said that, in the future, this will include sleep apnea. The smartwatch's new display provides up to 1,000 nits of brightness and is protected by a scratch proof Corning Gorilla Glass 3 touchscreen.

“Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier,” said James Park, co-founder and CEO of Fitbit.

“With Ionic, we will deliver what consumers have not yet seen in a smartwatch – a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future.”

Fitbit Ionic users will be able to pay at any retail store that supports contactless payments thanks to a new "Fitbit Pay" feature. The company said that over the coming months it will introduce support for American Express cards, as well as Mastercard and Visa credit/debit cards that have been issued from ANZ, Banco Santander, Bank of America, Capital One, HSBC, KBC Bank Ireland, OCBC Bank, Royal Bank of Canada, UOB and US Bank. Fitbit Pay will be supported in ten markets globally, with more countries and banks rolling out in the future.

Users will be able to get four full days of charge on their Fitbit Ionic, but GPS or music listening will limit the smartwatch's charge to just about ten hours. When using the device, users will also be able to access the new App Gallery, allowing them to select apps and watch faces to customize their Fitbit Ionic. Major partner apps available at launch include Pandora, Starbucks, Strava, and AccuWeather, and app support will be continuously expanded thanks to a new Fitbit Studio SDK launching for developers in September.

fitbit flyer 1
The on-board music storage can hold up to 300 songs on 2.5 GB, and Fitbit has simultaneously announced a new pair of Bluetooth headphones so users can take advantage of music listening on the new smartwatch. Called the Fitbit Flyer Wireless Fitness Headphones, the sweatproof headphones have in-line controls for playback and smartphone interactions, customizable ear tips, multiple sound settings, and six hours of playback. The Fitbit Flyer Headphones can be pre-ordered today for $129.95.

The new Fitbit Coach iOS app will connect with the Fitbit Ionic to provide premium workout training at $7.99/month or $39.99/year. The company said that this training includes personalized workout videos, which adapt to each user's activity data gathered from the Fitbit Ionic's various sensors. Guided Health Programs include a six-week beginner's running course and a four-week crash course on reducing sugar in food consumption, with more fitness, wellness, and even sleep-focused programs launching soon.

fitbit coach 1
The Fitbit Ionic is available for pre-order today on Fitbit.com for $299.95, and will launch for pre-order on select online retailers tomorrow and in stores this October. The device will debut in three color combinations: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, and burnt orange tracker and clasp with slate blue band. Optional accessories will be available, including a Sport Band ($29.95), Classic Band ($29.95), and Perforated Leather Band ($59.95).

In addition to all of these announcements, Fitbit also unveiled a new smart scale called the Fitbit Aria 2. Within the Fitbit ecosystem, the Aria 2 talks with the company's other devices to provide a holistic view of a user's health, and Fitbit noted that the scale includes improved accuracy and design, easier set-up, and support for multiple users. The Fitbit Aria 2 is also available for pre-order today at a price of $129.95, and will launch alongside the other products this fall.

Tag: Fitbit

Top Rated Comments

filmantopia Avatar
57 months ago
Imagine if Apple released a smartwatch that looked like that. :eek:
Score: 6 Votes (Like | Disagree)
penguintri Avatar
57 months ago
4 days battery life! If only an apple watch could get even half that!
Score: 3 Votes (Like | Disagree)
sparkyls2400 Avatar
57 months ago
4 days battery life! If only an apple watch could get even half that!
But who cares? You’ll take it off and return it after 2
Score: 3 Votes (Like | Disagree)
H3LL5P4WN Avatar
57 months ago
They want to charge Apple Watch prices, with that design, and none of Apple's security? Fitbit can't even secure their Bluetooth connection and they expect someone to trust their credit cards with them?

GTFO of here.
Score: 2 Votes (Like | Disagree)
Scottsoapbox Avatar
57 months ago
Finally!

GPS + heart rate + BT music all in 1 device!
Score: 2 Votes (Like | Disagree)
pizzafunghi Avatar
57 months ago
Wow, this is ugly as hell.
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
tesla carplay solution

Developer Showcases Apple CarPlay Workaround for Teslas

Monday January 17, 2022 7:24 am PST by
A Tesla Model 3 owner has resorted to a workaround to implement Apple CarPlay in his vehicle, amid no sign of official support from Tesla (via Tesla North). Apple CarPlay and Apple Music support are among the most-requested Tesla features, but with no indication that Tesla is willing to implement Apple CarPlay in its vehicles, Polish developer Michał Gapiński took matters into his own...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...