New Images Reveal Fitbit's Upcoming 'Mass Appeal' Smartwatch

Images of Fitbit's next smartwatch have been obtained by Wearable, following the fitness firm's recent confirmation of a new device launch later this year.

During an investor's call yesterday revealing weaker-than-expected results, Fitbit CEO James Park said the company will introduce a smartwatch in 2018 that will have "mass appeal", seemingly confirming lackluster sales of its Ionic smartwatch (reviewed here).


According to Wearable, the new device will be the successor to the two-year-old Fitbit Blaze and will run the same Fitbit OS that first showed up on the Ionic – software that was largely the result of Fitbit's acquisition of Pebble back in 2016.

The actual name of the new smartwatch remains unclear, but Fitbit is said to want to appeal more to the female market, which is one reason why this device will be smaller than the Ionic and closer to the dimensions of the original Blaze.


Otherwise, the new smartwatch is said to be water resistant to 50 meters and will have an Sp02 sensor for monitoring sleep apnea, but GPS won't be included. The watch will be more affordable than the Ionic, according to Wareable's sources, and will come in four colors: black, silver, rose gold, and charcoal, with a range of straps available.



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8 months ago

The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...


No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Rating: 9 Votes
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8 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
Rating: 7 Votes
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8 months ago

There's still the entire Android market that Apple can't reach with the Watch. If it's priced low enough it'll sell.

You mean the cheap junk market they don't even want?
Rating: 6 Votes
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8 months ago
With no Apple's Healt support... no thanks Fitbit
Rating: 6 Votes
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8 months ago

Another dead on arrival "rival" for Apple Watch. Unfortunately for Fitbit, it's no longer about the niche that its products do very well. Apple Watch addresses that and so much more.

The best thing that Fitbit had going for it was the battery life of its products. But consumers seem to care less about that now.


Actually, my Apple Watch S3+LTE goes two full days on a charge, and I suspect newer models will get even better. But yeah, battery life as a product’s “best feature” is not a good sign.
Rating: 5 Votes
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8 months ago

No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.

Totally. And part of that trend also seems to be manufacturers copying features that they mocked before (square screen, notch, animoji, no headphone jack, etc.). Hard to think of another company that has taken more guff about decisions that eventually proved to be trendsetting and widely accepted.
Rating: 5 Votes
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8 months ago
Another dead on arrival "rival" for Apple Watch. Unfortunately for Fitbit, it's no longer about the niche that its products do very well. Apple Watch addresses that and so much more.

The best thing that Fitbit had going for it was the battery life of its products. But consumers seem to care less about that now.
Rating: 5 Votes
Avatar
8 months ago
Just don’t release it if it’s not ready. Fitbit seems to be the worst when it comes to releasing unfinished products. I bought the ionic when it was released and it was so buggy from Bluetooth to onscreen controls. I called their customer support and was told, “fitbit engineers are aware of the issues and are working on a fix.” Hey if you’re aware of it don’t release it. I returned it and went back to my charge 2.

Then I purchased the Aria 2 and again it came with a whole bunch of bugs. Ended up returning that too. I guess the lesson I learned is not to buy newly released fitbit products.

I will say that it was a smart move by the ceo to not create an app for the Apple Watch. The only reason I have a fitbit is because all my friends have one and if there was a Fitbit app for the Apple Watch I would ditch my Fitbit in a second.

Ok, I’m done ranting now.
Rating: 4 Votes
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8 months ago
WOW that's really beautiful design.
Rating: 4 Votes
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8 months ago
Looks a bit like a Pebble Time with a larger screen / smaller bezel.

Seems like the Pebble acquisition is starting to show...
Rating: 4 Votes
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