Images of Fitbit's next smartwatch have been obtained by Wearable, following the fitness firm's recent confirmation of a new device launch later this year.

During an investor's call yesterday revealing weaker-than-expected results, Fitbit CEO James Park said the company will introduce a smartwatch in 2018 that will have "mass appeal", seemingly confirming lackluster sales of its Ionic smartwatch (reviewed here).

fitbit watch 5 1519763555 9d2O column width inline
According to Wearable, the new device will be the successor to the two-year-old Fitbit Blaze and will run the same Fitbit OS that first showed up on the Ionic – software that was largely the result of Fitbit's acquisition of Pebble back in 2016.

The actual name of the new smartwatch remains unclear, but Fitbit is said to want to appeal more to the female market, which is one reason why this device will be smaller than the Ionic and closer to the dimensions of the original Blaze.

new fitbit smartwatch
Otherwise, the new smartwatch is said to be water resistant to 50 meters and will have an Sp02 sensor for monitoring sleep apnea, but GPS won't be included. The watch will be more affordable than the Ionic, according to Wareable's sources, and will come in four colors: black, silver, rose gold, and charcoal, with a range of straps available.

Top Rated Comments

Infinitewisdom Avatar
96 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Score: 9 Votes (Like | Disagree)
Kabeyun Avatar
96 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
Score: 7 Votes (Like | Disagree)
ikir Avatar
96 months ago
With no Apple's Healt support... no thanks Fitbit
Score: 6 Votes (Like | Disagree)
cocky jeremy Avatar
96 months ago
There's still the entire Android market that Apple can't reach with the Watch. If it's priced low enough it'll sell.
You mean the cheap junk market they don't even want?
Score: 6 Votes (Like | Disagree)
Kabeyun Avatar
96 months ago
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Totally. And part of that trend also seems to be manufacturers copying features that they mocked before (square screen, notch, animoji, no headphone jack, etc.). Hard to think of another company that has taken more guff about decisions that eventually proved to be trendsetting and widely accepted.
Score: 5 Votes (Like | Disagree)
asdavis10 Avatar
96 months ago
Another dead on arrival "rival" for Apple Watch. Unfortunately for Fitbit, it's no longer about the niche that its products do very well. Apple Watch addresses that and so much more.

The best thing that Fitbit had going for it was the battery life of its products. But consumers seem to care less about that now.
Score: 5 Votes (Like | Disagree)

Popular Stories

iPhone 17 Pro Lower Logo Feature 1

iPhone 17 Pro Coming Soon With These 14 New Features

Monday June 30, 2025 1:08 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
Apple Watch Ultra Night Mode Screen

Apple Watch Ultra 3 Launching Later This Year With Two Key Upgrades

Wednesday July 2, 2025 1:13 pm PDT by
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support. Apple Watch Ultra's existing Night Mode In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
iPhone 17 Pro Lower Logo Magsafe

iPhone 17 Pro's New MagSafe Design Revealed in Leaked Photo

Wednesday July 2, 2025 8:37 am PDT by
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design. The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
Wi Fi WiFi General Feature

iOS 26 Adds a Useful New Wi-Fi Feature to Your iPhone

Wednesday July 2, 2025 6:36 am PDT by
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads. As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
iOS 18

Apple Releases Second iOS 18.6 Public Beta

Tuesday July 1, 2025 10:19 am PDT by
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6. Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
replay all time playlist apple music

Apple Music Debuts All-New Personalized Playlist

Monday June 30, 2025 7:16 am PDT by
As part of its 10-year celebrations of Apple Music, Apple today released an all-new personalized playlist that collates your entire listening history. The playlist, called "Replay All Time," expands on Apple Music's existing Replay features. Previously, users could only see their top songs for each individual calendar year that they've been subscribed to Apple Music, but now, Replay All...