Images of Fitbit's next smartwatch have been obtained by Wearable, following the fitness firm's recent confirmation of a new device launch later this year.

During an investor's call yesterday revealing weaker-than-expected results, Fitbit CEO James Park said the company will introduce a smartwatch in 2018 that will have "mass appeal", seemingly confirming lackluster sales of its Ionic smartwatch (reviewed here).

fitbit watch 5 1519763555 9d2O column width inline
According to Wearable, the new device will be the successor to the two-year-old Fitbit Blaze and will run the same Fitbit OS that first showed up on the Ionic – software that was largely the result of Fitbit's acquisition of Pebble back in 2016.

The actual name of the new smartwatch remains unclear, but Fitbit is said to want to appeal more to the female market, which is one reason why this device will be smaller than the Ionic and closer to the dimensions of the original Blaze.

new fitbit smartwatch
Otherwise, the new smartwatch is said to be water resistant to 50 meters and will have an Sp02 sensor for monitoring sleep apnea, but GPS won't be included. The watch will be more affordable than the Ionic, according to Wareable's sources, and will come in four colors: black, silver, rose gold, and charcoal, with a range of straps available.

Top Rated Comments

Infinitewisdom Avatar
80 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Score: 9 Votes (Like | Disagree)
Kabeyun Avatar
80 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
Score: 7 Votes (Like | Disagree)
ikir Avatar
80 months ago
With no Apple's Healt support... no thanks Fitbit
Score: 6 Votes (Like | Disagree)
cocky jeremy Avatar
80 months ago
There's still the entire Android market that Apple can't reach with the Watch. If it's priced low enough it'll sell.
You mean the cheap junk market they don't even want?
Score: 6 Votes (Like | Disagree)
Kabeyun Avatar
80 months ago
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Totally. And part of that trend also seems to be manufacturers copying features that they mocked before (square screen, notch, animoji, no headphone jack, etc.). Hard to think of another company that has taken more guff about decisions that eventually proved to be trendsetting and widely accepted.
Score: 5 Votes (Like | Disagree)
asdavis10 Avatar
80 months ago
Another dead on arrival "rival" for Apple Watch. Unfortunately for Fitbit, it's no longer about the niche that its products do very well. Apple Watch addresses that and so much more.

The best thing that Fitbit had going for it was the battery life of its products. But consumers seem to care less about that now.
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iPhone 16 Camera Lozenge 2 Colors

iPhone 16 Plus Rumored to Come in These 7 Colors

Wednesday April 10, 2024 3:52 am PDT by
Apple's iPhone 16 Plus may come in seven colors that either build upon the existing five colors in the standard iPhone 15 lineup or recast them in a new finish, based on a new rumor out of China. According to the Weibo-based leaker Fixed focus digital, Apple's upcoming larger 6.7-inch iPhone 16 Plus model will come in the following colors, compared to the colors currently available for the...
apple silicon feature joeblue

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Thursday April 11, 2024 10:10 am PDT by
Apple will begin updating its Mac lineup with M4 chips in late 2024, according to Bloomberg's Mark Gurman. The M4 chip will be focused on improving performance for artificial intelligence capabilities. Last year, Apple introduced the M3, M3 Pro, and M3 Max chips all at once in October, so it's possible we could see the M4 lineup come during the same time frame. Gurman says that the entire...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...