Images of Fitbit's next smartwatch have been obtained by Wearable, following the fitness firm's recent confirmation of a new device launch later this year.

During an investor's call yesterday revealing weaker-than-expected results, Fitbit CEO James Park said the company will introduce a smartwatch in 2018 that will have "mass appeal", seemingly confirming lackluster sales of its Ionic smartwatch (reviewed here).

fitbit watch 5 1519763555 9d2O column width inline
According to Wearable, the new device will be the successor to the two-year-old Fitbit Blaze and will run the same Fitbit OS that first showed up on the Ionic – software that was largely the result of Fitbit's acquisition of Pebble back in 2016.

The actual name of the new smartwatch remains unclear, but Fitbit is said to want to appeal more to the female market, which is one reason why this device will be smaller than the Ionic and closer to the dimensions of the original Blaze.

new fitbit smartwatch
Otherwise, the new smartwatch is said to be water resistant to 50 meters and will have an Sp02 sensor for monitoring sleep apnea, but GPS won't be included. The watch will be more affordable than the Ionic, according to Wareable's sources, and will come in four colors: black, silver, rose gold, and charcoal, with a range of straps available.

Top Rated Comments

Infinitewisdom Avatar
57 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Score: 9 Votes (Like | Disagree)
Kabeyun Avatar
57 months ago
The form factor is so familiar... I know I’ve seen a square smartwatch somewhere...
Score: 7 Votes (Like | Disagree)
ikir Avatar
57 months ago
With no Apple's Healt support... no thanks Fitbit
Score: 6 Votes (Like | Disagree)
cocky jeremy Avatar
57 months ago
There's still the entire Android market that Apple can't reach with the Watch. If it's priced low enough it'll sell.
You mean the cheap junk market they don't even want?
Score: 6 Votes (Like | Disagree)
Kabeyun Avatar
57 months ago
No kidding. I guess if your own designers can’t come up with anything good, just copy Apple’s. Seems to be the trend these days.
Totally. And part of that trend also seems to be manufacturers copying features that they mocked before (square screen, notch, animoji, no headphone jack, etc.). Hard to think of another company that has taken more guff about decisions that eventually proved to be trendsetting and widely accepted.
Score: 5 Votes (Like | Disagree)
asdavis10 Avatar
57 months ago
Another dead on arrival "rival" for Apple Watch. Unfortunately for Fitbit, it's no longer about the niche that its products do very well. Apple Watch addresses that and so much more.

The best thing that Fitbit had going for it was the battery life of its products. But consumers seem to care less about that now.
Score: 5 Votes (Like | Disagree)

Popular Stories

top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
airpods pro 2 1

AirPods Pro 2 No Longer Expected to Feature Built-In Heart Rate or Body Temperature Sensor

Sunday July 3, 2022 8:07 pm PDT by
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon. "Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
Apple Watch 8 Unreleased Feature Thumb

Apple Watch Series 8 Model Rumored to Feature 5% Larger Display

Monday July 4, 2022 5:50 am PDT by
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu. In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...