Fitbit Pay officially launched in the U.K. on Tuesday, but with only one bank currently supporting the mobile payment platform, access to it remains severely restricted for users of the company's latest wearables.

The Fitbit Pay payment system was introduced as an exclusive feature of the Fitbit Ionic, the activity tracker firm's first attempt at a smartwatch, released on October 1. The digital wallet works in a similar way to Apple Pay on the Apple Watch, but up until now it wasn't available outside of the U.S., Canada, and Australia.

fitbit ionic3 25301bb975db0d25575cfae67ce53c075
Fitbit Pay users in the United Kingdom need to hold an account with Starling Bank, a newcomer and relative minnow on the financial banking scene, which will undoubtedly leave the majority of Ionic owners unable to take advantage of the payment system, at least for now.

Fitbit has confirmed the company is in talks with other U.K. banking services for future support, but with rivals like Apple Pay, which lists over 25 supporting banks on its official website, as well as Android Pay (over 20 banks) and Samsung Pay all jostling for contention, Fitbit will have a job gaining a foothold in the emerging mobile payment industry.

You can check out our in-depth review of the Fitbit Ionic here. Fitbit Pay is expected to land in other European countries sometime next year.

Related Roundup: Apple Pay

Top Rated Comments

James_C Avatar
60 months ago
Starling Bank - Lol, to be honest not sure that counts as 'UK' launch, as they are tiny. First time I have ever heard of them.
Score: 2 Votes (Like | Disagree)
Sheza Avatar
60 months ago
As far as I can see that is not a launched feature now, or if it is I can’t find it!
The marketplace does exist but so far the only partner that you can actually sue is the flux receipts thing (which only works at a specific store in Shoreditch and EAT stores)
Score: 1 Votes (Like | Disagree)
vmistery Avatar
60 months ago
Just opened an account with them as a backup, App seems ok if still not as feature full as a larger Bank. Registered with Apple Pay quickly and simply and features like setting a pin or freezing a card are available within the app which is nice. Not applicable to me as it’s not my main bank account however it also has some monitoring capabilities giving you a breakdown of where you spend your money.
Score: 1 Votes (Like | Disagree)
mike... Avatar
60 months ago
I've lived in the UK my whole life. I've never even heard of Starling Bank, nevermind Fitbit Pay. Is this really going to tempt people away from their contactless debit and credit cards? I doubt it.
Score: 1 Votes (Like | Disagree)
mariotr87 Avatar
60 months ago
Starling Bank - Lol, to be honest not sure that counts as 'UK' launch, as they are tiny. First time I have ever heard of them.
Well, they do have a pretty strong presence in this new whole "FinTech" thing; a new breed of (usually) app-only banks that aim to build the infrastructure using modern technologies (such as AWS and micro services) as opposed to in-house, proprietary equipment.

I've given a couple of these a try (Starling Bank and Monzo) and I'm quite pleased so far. Starling Bank is also the first bank in the UK with in-app Apple Pay card provisioning. You can go from downloading the app to spending using Apple Pay in literally minutes, it was quite surprising!
Score: 1 Votes (Like | Disagree)
thisisnotmyname Avatar
60 months ago
I keep wondering when Fitbit will become the next blackberry
Score: 1 Votes (Like | Disagree)

Popular Stories

RIP iPod Feature

RIP iPod: A Look Back at Apple's Iconic Music Player Over the Years

Friday May 13, 2022 2:25 pm PDT by
Apple earlier this week announced the discontinuation of the iPod touch, and because it was the last iPod still available for purchase, its sunsetting effectively marks the end of the entire iPod lineup. To send the iPod on its way, we thought it would be fun to take a look back at some of the most notable iPod releases over the last 21 years. Original iPod (2001) Introduced in October...
iOS 16 mock for article

Gurman: iOS 16 to Include New Ways of System Interaction and 'Fresh Apple Apps'

Sunday May 15, 2022 6:14 am PDT by
iOS 16 will include new ways of interacting with the system and some "fresh Apple apps," Bloomberg's Mark Gurman has said, offering some more detail on what Apple has in store for the upcoming release of iOS and iPadOS set to be announced in a few weeks at WWDC. In the latest edition of his Power On newsletter, Gurman wrote that while iOS 16 is not likely to introduce a major face-lift to...
14 16 inch 2021 mbps back to back feature orange

Five Things You Still Can't Do With a MacBook Pro

Wednesday May 11, 2022 11:16 am PDT by
It's been over 200 days since Apple debuted its redesigned MacBook Pro lineup. Offered in 14-inch and 16-inch display sizes, the new-look MacBooks wowed Apple fans and creative pros alike with their powerful custom Apple silicon, mini-LED screen, and multiple connectivity options. But there are still some things you can't do with a MacBook Pro. Here are five features some Mac users are still...
iOS 16 mock for article

Which Devices Will iOS 16 and iPadOS 16 Support?

Thursday May 12, 2022 7:29 am PDT by
While there are as yet no concrete rumors related to which devices iOS 16 and iPadOS 16 will support, the discontinuation of the iPod touch earlier this week may be an indication that as many as nine devices could be about to lose support for Apple's upcoming operating systems. iOS and iPadOS 13, 14, and 15 support all of the same devices, with the iPhone 6S and iPhone 6S Plus,...
apple mac ipad watch trade in

Apple Launches Limited-Time Bonus Trade-In Credit for iPhone, iPad, Mac, and Apple Watch in Many Countries

Wednesday May 11, 2022 5:14 am PDT by
Apple has launched a special limited-time offer for iPhone, Apple Watch, Mac, and iPad trade-in that offers customers additional credit when trading in their only device for a new one. The offer is being run in several countries including the US, UK, Germany, Spain, Italy, South Korea, Japan, Taiwan, China, India, and France. In the UK, Apple is offering up to £50 of extra trade-in credit...
sony

Sony Unveils Redesigned WH-1000XM5 Headphones With Improved Noise Cancelation

Thursday May 12, 2022 9:26 am PDT by
Sony's flagship WH-1000XM4 noise-canceling headphones have been among the best on the market for some time, and today Sony announced its fifth-generation WH-1000XM5 headphones, boasting a new design and several improvements over the previous model. The redesigned headphones replace the shrouded arms that swivel on the XM4's with an exposed arm that has a single contact point at the earcups,...
apple tv 4k design clue

Kuo: New Apple TV to Launch in Second Half of 2022, Lower Price Possible

Friday May 13, 2022 7:58 am PDT by
Apple plans to launch a new version of the Apple TV in the second half of 2022, according to well-known analyst Ming-Chi Kuo. In a tweet today, Kuo said the new Apple TV will have an improved cost structure, suggesting that the device could have a lower price that is more competitive with other streaming media players like Google's Chromecast line, Amazon's Fire TV line, and the Roku line. ...
iPhone 14 Purple Feature

Full Range of iPhone 14 Color Options Revealed by Purported Leak From China

Wednesday May 11, 2022 2:20 am PDT by
The iPhone 14 and iPhone 14 Pro models will be available in a refreshed range of color options, including an all-new purple color, according to a recent rumor. The claim comes from a post on Chinese social media site Weibo by an unverified source and purports to reveal the full range of color options for Apple's upcoming iPhone 14 and iPhone 14 Pro models. Compared to the selection of color...