Fitbit Debuts New $150 Fashion-Focused 'Luxe' Fitness Tracker

Fitbit, one of Apple's competitors in the wearable space, today announced the launch of the Fitbit Luxe, its latest fitness and wellness wristband.


Priced at $150, the Fitbit Luxe features a small color display that's the size of the Fitbit band, which comes in colors that include white, black, and pink, with the watch body available in gold, black, and silver.

The Fitbit Luxe is Fitbit's thinnest tracker with a touchscreen to date, and Fitbit expects it to be more comfortable for people to use while sleeping.

Like other Fitbit devices, it offers activity tracking and monitoring of steps taken, distance traveled, and calories burned, plus it can receive call and text notifications.

There are sleep tracking functions, and when connected to a phone's GPS, it can measure real-time pace and distance for runs and jogs. It is water resistant so it can be worn in the pool or in the ocean, and it lasts for five days without needing to be charged.

fitbit luxe
As The Verge points out, the Luxe has more of a fashion orientation than Fitbit's prior devices, which is a tactic that Apple tried with the initial Apple Watch launch before changing its advertising to more of a health and fitness focus. "Fitness & wellness goes fashion-forward," reads Fitbit's Luxe marketing materials.

Fitbit has made a range of accessories available for the Luxe, including various link and mesh bracelet options, along with double wrap and woven bands.

The $150 price point includes six months of Fitbit's Premium service, which normally costs $9.99 per month. Fitbit Premium includes advanced tracking insights, sleep tools, workout options, and mindfulness sessions with Deepak Chopra.

The Fitbit Luxe can be pre-ordered as of today, and Fitbit says it will ship out in late May.

Tag: Fitbit

Top Rated Comments

AngerDanger Avatar
8 months ago
It kinda looks like an Apple Watch that underwent mitosis.



Attachment Image
Score: 62 Votes (Like | Disagree)
Corsig Avatar
8 months ago
Fitbit has a very loyal fan base. Nothing wrong with competition and giving your users new options. Not everyone is an Apple fanboy(girl) like we are
Score: 19 Votes (Like | Disagree)
icanhazmac Avatar
8 months ago
Fitbit = Google = No thanks!

I wouldn't let any Google product anywhere near the health app data.
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
8 months ago
Good try but Apple watch is too GOOD.
Score: 9 Votes (Like | Disagree)
h3ysw5nkan Avatar
8 months ago
For them to make sense over Miband, they should drop price by 5 folds to about $30.
Score: 6 Votes (Like | Disagree)
Mthomas80 Avatar
8 months ago
Ha ha I love when people here get triggered over a product. OH MY. PLEASE tell yourself again how much you love the Apple Watch.
Score: 6 Votes (Like | Disagree)

Related Stories

airpods pro in case

Apple Dominated Audio Device Shipments in 2020 With AirPods and Beats

Tuesday March 30, 2021 11:58 am PDT by
Apple shipped an estimated 108.9 million "smart personal audio" devices, which includes the AirPods and Beats headphones in 2020, according to new data shared today by Canalys. That's up close to 30 percent from the 84 million device shipments in 2019, with Apple holding 25.2 percent market share. Apple dominated the competition, with Samsung, the next closest audio device manufacturer,...
applewatchseroundup

Report: Over 100 Million People Globally Now Wear an Apple Watch

Friday February 12, 2021 1:45 am PST by
More than 100 million people globally now own an Apple Watch, an adoption milestone Apple surpassed this December, according to estimated figures compiled by Avalon's Neil Cybart. Apple launched its smartwatch in April 2015. Since that time, Cybart's analysis suggests the growth trajectory of the device's user base has been neither constant nor steady, with the 30 million new people that...
night shift

BYU Study Suggests Night Shift Mode Doesn't Help iPhone Users Sleep

Wednesday May 5, 2021 3:50 am PDT by
A new study looking at the effects of low-light functions on smartphone users' sleeping habits suggests that features like Apple's Night Shift mode don't actually improve sleep at all. Introduced in iOS 9, Night Shift is designed to cut down on the amount of blue light that an iOS device puts out during the evening hours. The feature uses the clock and geolocation of an iPhone or iPad to...
maxresdefault

YouTubers Demo the Apple-Related Tech They Use to Get Fit

Thursday March 25, 2021 11:33 am PDT by
Since the 2015 launch of the Apple Watch, Apple has had a growing focus on health and fitness, and has been aiming to make significant improvements in these areas with apps like the Health app and services like Apple Fitness+. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan this week put together a great fitness video that outlines his favorite...
peloton bike plus treadmill gymkit

Peloton Seemingly Rolling Back GymKit Support [Updated]

Thursday April 15, 2021 7:52 am PDT by
Peloton appears to be rolling back its support for Apple GymKit on the Bike+, which was one of the first consumer-oriented machines to feature the option of Apple Watch integration, according to Connect The Watts. Peloton was among the first companies to support GymKit on its home fitness machines, allowing users to easily and directly pair their Apple Watch with their bike. This meant that...
maxresdefault

Apple Highlights Apple Watch Series 6 Features in 'The Future of Health is on Your Wrist' Ads

Monday February 22, 2021 9:11 am PST by
Apple today shared new Apple Watch ads on its YouTube channel, highlighting the water resistance, ECG, and sleep tracking capabilities of the Apple Watch Series 6. The short 38 second ads each focus on a specific Apple Watch feature, with a narrator explaining how the Apple Watch works under water, when taking an ECG, and when being used for sleep tracking. All of the ads feature the...
activity challenge dance

Apple Celebrating International Dance Day With New Fitness Challenge

Tuesday April 27, 2021 12:04 pm PDT by
The Fitness app on the iPhone is offering up a new dance-focused Activity Challenge, which is set to kick off on Thursday, April 29, aka International Dance Day. Apple Watch owners can complete the International Dance Day Challenge by completing a dance workout of 20 minutes or more in the Workout app. Apple Fitness+ has a dance workout category with trainers LaShawn, Jhon, and Ben,...
apple watch swim tracking

Apple Watch Series 7 to Introduce New Swim Tracking Features

Tuesday April 6, 2021 3:22 am PDT by
Apple is adding more advanced swim tracking features to the upcoming Apple Watch Series 7, according to a report from reliable Bloomberg journalist Mark Gurman. Gurman's report states that Apple is "working on new swim tracking features for the Apple Watch," although he did not offer any additional information about what this could entail. The Apple Watch is currently able to track a...

Popular Stories

Mac Notebook Upgrade Program

Apple Introduces New MacBook Upgrade Program for Business Partners

Monday November 29, 2021 7:38 am PST by
In association with CIT as the financing partner, Apple has launched a new Mac Upgrade Program for small businesses and Apple business partners that allow companies to easily distribute and upgrade their fleets of MacBooks at an affordable price to all of their workers. As outlined on CIT's website, shared by Max Weinbach, Apple Business Partners can distribute the 13-inch MacBook Pro,...
General cyber monday 20 sale feature

Best Cyber Monday Deals for AirPods, Apple Pencil, iMac, More

Monday November 29, 2021 4:19 am PST by
With Black Friday over, Cyber Monday 2021 is now in full swing and you can find many of the same sales as last week on Apple products like AirPods, Apple Pencil, and iPad Pro. In this article we're focusing on the best Cyber Monday discounts on Apple products like these and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we...
2017 apple tv

Cyber Monday: Original Apple TV 4K Drops to $99.99 for Amazon Prime Members

Monday November 29, 2021 12:01 pm PST by
We've been tracking Apple product and accessory deals for Cyber Monday 2021 today, and now Woot is offering a solid discount on the previous generation 32GB Apple TV 4K. You can get this device in new condition for just $99.99 if you're an Amazon Prime member. Note that this sale will last for one day only. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone SE Cosmopolitan Clean

New iPhone SE Reportedly on Track for Release in First Quarter of 2022

Tuesday November 30, 2021 8:08 am PST by
Apple plans to release a third-generation iPhone SE in the first quarter of 2022, according to Taiwanese research firm TrendForce. If this timeframe proves to be accurate, we can expect the device to be released by the end of March. As previously rumored, TrendForce said the new iPhone SE will remain a mid-range smartphone with added support for 5G:In terms of product development, Apple is...
maxresdefault

Five Features to Look Forward to in the 2022 MacBook Air

Tuesday November 30, 2021 1:51 pm PST by
In 2022, Apple is going to release an updated version of the MacBook Air with some of the biggest design changes that we've seen since 2010, when Apple introduced the 11 and 13-inch size options. In the video below, we highlight five features that you need to know about the new machine. Subscribe to the MacRumors YouTube channel for more videos. No More Wedge Design - Current MacBook...
telsa cyberwhistle

Elon Musk Urges Customers to Buy 'Tesla Cyberwhistle' Instead of Apple Polishing Cloth

Wednesday December 1, 2021 4:01 am PST by
Tesla CEO Elon Musk has encouraged customers to buy the "Cyberwhistle" for $50 instead of Apple's much-discussed Polishing Cloth. The product page, which Musk shared on Twitter on Tuesday evening, offers a limited edition stainless steel whistle with the same distinctive design of the Tesla Cybertruck:Inspired by Cybertruck, the limited-edition Cyberwhistle is a premium collectible made from ...
General cyber monday 20 sale feature 2

Best Cyber Monday Apple Accessory Deals Available Today

Monday November 29, 2021 6:41 am PST by
We started sharing deals on Apple products for Cyber Monday 2021 earlier today, and now we're tracking deals and bargains available from all of the best Apple accessory companies. Similar to Black Friday, you can expect Cyber Monday savings from Twelve South, Nomad, Belkin, Casetify, and many more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and...
iphone holiday

Best Black Friday iPhone Deals Still Available

Friday November 26, 2021 4:58 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2021 sales have now carried over into Cyber Monday as well. Right now we're tracking notable offers on the iPhone 13 and iPhone 13 Pro devices from AT&T, Verizon, and T-Mobile. For even more savings, keep an eye on older models like iPhone SE. Note: MacRumors is an affiliate...
airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...