App Store Review Guidelines

By MacRumors Staff

App Store Review Guidelines Articles

Mac App Store General Feature

Apple Updates App Store Review Guidelines, Says Developers Can Now Appeal Over Perceived Unfair Treatment

Monday June 7, 2021 1:30 pm PDT by
Apple today updated its App Store Review Guidelines to reflect its newly unveiled software versions, including iOS 15, iPadOS 15, macOS Monterey, watchOS 8, and tvOS 15. The updated guidelines also address developer trust and safety issues. In addition, two updates have been made to the App Review contact form on Apple's website. First, developers who appeal an app rejection can now specify...
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Apple 'Surprised' By Developer Frustration With Its App Review Process

Monday March 22, 2021 4:11 am PDT by
Apple has told Australia's competition watchdog that it's "surprised" to hear that some developers have concerns over the App Store and the process in which apps are reviewed, rejected, or approved for distribution on the platform. In September of last year, the Australian Competition and Consumer Commission (ACCC) launched an investigation into Apple's ‌App Store‌ and Google's Play Store...
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Apple Backtracks After Popular Mac App 'Amphetamine' Threatened With Removal Over Branding

Saturday January 2, 2021 9:25 am PST by
Popular Mac app "Amphetamine" will remain on the Mac App Store after reportedly being threatened with removal over its name and branding, which Apple had said breached App Store guidelines. Amphetamine is a free Mac app that helps users to keep their machine awake for a set amount of time. Launched in 2014, the app has been downloaded over 432,000 times and is highly rated on the ‌Mac App...
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Brave Browser for iOS Updates App to Remove Reward Features That Violated App Store Rules

Thursday December 10, 2020 12:23 pm PST by
The developers behind the Brave browser today announced some changes for the iOS version of Brave, which are being implemented to comply with Apple's App Store rules. A new version of the Brave browser being released today for the iPhone and the iPad removes features that allowed people to earn rewards for browsing and to tip creators. Brave has a system that allows those using the browser...
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Apple Extends Deadline Requiring Apps Offering Virtual Group Events to Use In-App Purchases

Monday November 23, 2020 9:33 am PST by
Apple in September tweaked its App Store rules surrounding in-app purchase requirements for realtime experiences, and as a result, apps that offer virtual events for more than a single person must use in-app purchases. Apple was originally requiring apps to comply starting in December 2020, but the deadline has now been pushed out until June 30, 2021.As the world fights COVID-19, we...
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ProtonMail Compares Apple to Mafia, Says App Was Forced Into In-App Purchases in 2018

Thursday October 8, 2020 12:53 pm PDT by
Apple's dispute with "HEY" wasn't the first time the Cupertino company tried to force an email app into adding in-app purchases, according to ProtonMail CEO Andy Yen. Yen told The Verge that back in 2018, ProtonMail was forced to add in-app purchases to its app, which had been in the App Store since 2016. ProtonMail at the time had a paid email service but did not offer it in the app, with...
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Apple Updates App Store Review Guidelines to Allow Streaming Game Services That Submit Each Game to the App Store [Updated]

Friday September 11, 2020 10:00 am PDT by
Apple today announced updates to its App Store Review Guidelines to take into account some new features that are coming in iOS 14, such as App Clips, while also introducing new rules surrounding streaming game services and in-app purchases. According to Apple's updated guidelines, streaming game services like Microsoft's xCloud are allowed, but all of the games included in a streaming game...
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Facebook Criticizes Apple's App Store Policies, Launches Gaming App on iOS Without Games

Friday August 7, 2020 4:25 am PDT by
Facebook today joined Microsoft in condemning Apple's App Store policies, after the company was forced to remove the games feature from its Facebook Gaming app, which launches today on iOS. Facebook Gaming app on Google Play Store In a statement given to The Verge, Facebook said it has had its Gaming app rejected multiple times by Apple in recent months, but Apple cited its App Store...
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Tim Cook Questioned on Apple's 2019 Ban on Parental Control Apps Using Mobile Device Management

Wednesday July 29, 2020 2:35 pm PDT by
Apple in early 2019 removed or restricted many popular screen time and parental control apps on the App Store due to their use of Mobile Device Management, or MDM, which the company said put user security and privacy at risk. During today's antitrust hearing with the U.S. House Judiciary Antitrust Subcommittee, Cook was questioned about Apple's decision to remove the parental control apps,...
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Apple Will Allow Developers to 'Challenge' App Store Review Guidelines Starting This Summer

Monday June 22, 2020 4:58 pm PDT by
Apple today announced that it is launching an online version of its App Store lab, providing developers with another avenue to share feedback to help improve the App Store. Apple's new developer forums will also serve as a platform for developers to share their suggestions so that Apple can implement changes that benefit the community. Additionally, two changes are coming to the App Store...
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Apple Shares Updated App Store Review Guidelines on Spam, Push Notifications, App Store Reviews, MDM Apps and More

Wednesday March 4, 2020 9:34 am PST by
Apple today informed developers that it has released updated App Store Review Guidelines, with changes that cover reviews, spam, push notifications, Sign in with Apple, data collection and storage, mobile device management, and more. Apple's new guidelines can be found on its developer website, but we've highlighted a few notable changes below. 1.4.4 - Apps used to commit or attempt to...
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Vaporizer Manufacturer PAX Calls on Apple to Rethink Vaping-Related App Ban

Tuesday November 19, 2019 4:21 pm PST by
Apple last week removed all vaping-related apps from the App Store and updated ‌App Store‌ guidelines to prohibit apps that facilitate or encourage the use of vape-related devices. Apple never allowed apps that sold vape cartridges, but it did allow apps that offered up vape-related news or provided controls for vape devices. Some companies, such as PAX, relied heavily on Apple's ‌App Store‌...
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Apple Removing Vaping-Related Apps From App Store Today Amid Public Health Concerns

Friday November 15, 2019 3:59 am PST by
Apple is removing all vaping-related apps from the App Store today, according to Axios, shortly after the Centers for Disease Control and Prevention reported 2,172 lung injury cases linked to e-cigarette or vape products. In a statement issued to Axios, Apple said it agrees with expert opinions that vaping is a "public health crisis" and a "youth epidemic":We take great care to curate the...
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Apple Softens App Store Guidelines Related to Third-Party Ads in Kids Apps and 'Sign in With Apple'

Thursday September 12, 2019 8:40 am PDT by
Apple today updated its App Store Review Guidelines with changes to third-party advertising and analytics in kids apps, as well as additional criteria for when apps are required to use Sign in with Apple. Kids apps The guidelines now state that, in limited cases, third-party analytics may be permitted in kids apps provided that the services do not collect or transmit any identifiable...
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Apple Reverses Course and Allows Parental Control Apps to Use MDM Technology With Stricter Privacy Requirements

Tuesday June 4, 2019 10:00 am PDT by
As one of many updates to its App Store Review Guidelines this week, Apple has indicated that parental control app developers are again permitted to use Mobile Device Management (MDM) technology in their apps, so long as they do not sell, use, or disclose any data to third parties for any purpose. An excerpt from the newly added Guideline 5.5:You must make a clear declaration of what user...
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Apple Cracking Down on Developers Spamming the App Store With Duplicate Apps

Wednesday February 27, 2019 6:30 am PST by
Just one day after exposing a handful of developers spamming the App Store with duplicate VoIP apps, a clear violation of the ‌App Store‌ Review Guidelines, TechCrunch reports that Apple has removed many of the apps from the ‌App Store‌. However, the report notes that plenty of duplicate apps remain available in other categories, such as photo printing. MailPix Inc., for example, has...
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Apple Changes App Store Rules to Allow Users to Gift In-App Purchases to Friends and Family

Wednesday December 19, 2018 12:01 pm PST by
Apple today made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift. Right now, iOS users can purchase paid apps as gifts for other iOS users, but there's no way to purchase in-app content as a gift. As more and more apps work on a free-to-try or subscription basis with various content only...
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All New and Updated App Store Apps Required to Have a Privacy Policy Starting October

Friday August 31, 2018 4:43 am PDT by
Apple has announced that, starting October 3, 2018, all new apps and app updates will require a privacy policy in order to be submitted for distribution on the App Store or through TestFlight for beta testing purposes. Apple already requires a privacy policy for apps that access personal information, including apps that offer subscriptions, accept Apple Pay, or use Apple frameworks such as...
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Facebook Removing Onavo VPN From App Store After Apple Says It Violates Data Collection Policies

Wednesday August 22, 2018 3:54 pm PDT by
Facebook today removed VPN app Onavo Protect from the iOS App Store after Apple decided that it violates App Store data collection policies, reports The Wall Street Journal. Apple earlier this month told Facebook officials that the Onavo app, which serves as a virtual private network, violates June App Store rules that prevent apps from harvesting data to build advertising profiles or contact...
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Apple Revamps App Store Guidelines, Sets New Rules for Remote Mirroring Apps Like Steam Link

Monday June 4, 2018 6:43 pm PDT by
Alongside the debut of iOS 12, which is available to developers for beta testing as of today, Apple has introduced new App Store Guidelines. There are several tweaks that have been made to the App Store Guidelines, and one notable change appears to have been introduced specifically because of the Steam Link debacle that saw Apple approve and then renege on the Steam Link app for iOS. A new...