Apple Will Allow Developers to 'Challenge' App Store Review Guidelines Starting This Summer

Apple today announced that it is launching an online version of its App Store lab, providing developers with another avenue to share feedback to help improve the App Store. Apple's new developer forums will also serve as a platform for developers to share their suggestions so that Apple can implement changes that benefit the community.

app store on ios 13
Additionally, two changes are coming to the App Store review process this summer. First, in addition to developers being able to appeal decisions about whether an app violates a given guideline of the App Store Review Guidelines, they will be able to "challenge" the guideline itself. Second, Apple says bug fixes for existing apps will no longer be delayed over guideline violations except for those related to legal issues. Instead, developers will be able to address the issue in their next submission through App Store Connect.

Apple's marketing chief and App Store lead Phil Schiller:

The Apple developer community inspires us all with apps that help more than a billion users, transform industries, and change the world. This WWDC, we've introduced innovative new APIs, frameworks, and tools designed to help developers take their app experiences further and reach even more users. The App Store ecosystem is more diverse, dynamic, and successful than it has ever been, but we know that to make it better for everyone, there is more we must do together. This year at WWDC20, we've added online App Store Labs, extended the annual App Store developer survey, and more because we want to hear directly from hundreds of thousands of developers on how they want us to improve the App Store for them, and for users.

These changes come days after Apple faced renewed scrutiny over its App Store practices, including the European Commission's announcement that it will be investigating Apple's in-app purchase system. In particular, Basecamp and some other developers have taken issue with Apple's long-standing 30 percent commission from in-app purchases.

Popular Stories

6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...

Top Rated Comments

sw1tcher Avatar
51 months ago

Another overblown Apple issue.
Disagree. It wouldn't be an issue if there was another way to get apps for the iOS.

With Mac OS, I can download and install an app directly from the publisher.

With the change to ARM Macs and Mac OS 11, I wouldn't be surprised if Apple took that ability away from users and forced everyone to get their apps through the app store.


Developers have no idea what the 30% fee earns them.
30% less revenue?
Score: 13 Votes (Like | Disagree)
Caviar_X Avatar
51 months ago
Ouch. This should get interesting. I see apple trying to avoid harsh punishment for their monopolistic behaviors.
Score: 8 Votes (Like | Disagree)
Rogifan Avatar
51 months ago

And some will still say Apple's App Store rules are illegal and that Apple should just distribute my apps for free so that Apple gets nothing for investing billions of dollars into this platform.
Every developer pays $99 yearly fee. I spend $1000 on an iPhone. Does none of that go to maintaining the App Store? Considering how much profit Apple makes each quarter and how much cash they have I don’t think the company has any trouble maintaining the App Store. They can argue they deserve a commission or finders fee but a lot of developers will say their app isn’t popular because of Apple. I can’t remember the last time I downloaded an app because it was featured on the App Store. Outside of maybe a few games none of the apps on my iOS devices are there because of Apple promotion/marketing.
Score: 6 Votes (Like | Disagree)
ArtOfWarfare Avatar
51 months ago
Thanks Oh Apple for the meager scraps.

Developers have no idea what the 30% fee earns them.
Please enlighten us. I distribute non-iOS apps via my website, no problem. I pay fees to keep my domain registration, and I have a power bill and an internet bill to keep my $35 Raspberry Pi online.

People who think Apple is doing anything even remotely worth 30% are clueless. Consider this: Apple is totally content with the 30% of nothing they get on free apps. Why? Because distributing apps costs essentially nothing. Apple's App Store contributes little of actual value. Its only value (for entities besides Apple) is artificially produced by the fact that Apple refuses to allow apps to be installed from any other source.
Score: 6 Votes (Like | Disagree)
farewelwilliams Avatar
51 months ago

Every developer pays $99 yearly fee. I spend $1000 on an iPhone. Does none of that go to maintaining the App Store? Considering how much profit Apple makes each quarter and how much cash they have I don’t think the company has any trouble maintaining the App Store. They can argue they deserve a commission or finders fee but a lot of developers will say their app isn’t popular because of Apple. I can’t remember the last time I downloaded an app because it was featured on the App Store. Outside of maybe a few games none of the apps on my iOS devices are there because of Apple promotion/marketing.
$99 fee pays for 3 app update submissions (app reviewers make $29-$35/hr, 1 app review is about an hour). I've submitted over 20-30 updates before. $99/yr pays for barely anything.

Your $1000:
- pays for hardware (including R&D)
- pays for 5 years of major "user features" software (not even talking about developer APIs)
- pays for Apple Care/Genius Bar support
- pays for free shipping on potential returns
- pays for iMessage + FaceTime service for life
- pays for Apple Maps service for life which Apple doesn't make much $$$ from since they don't sell your data unlike Google Maps
- pays for push notification service for life
- pays for iCloud mail for life
- pays for Sign In with Apple service (where Apple makes $0 from while Facebook makes a ton selling your sign in data),
- pays for Find My phone service for life
- pays for documents in the cloud for all of your apps (like Notes, Keychain, Reminders) for life
- pays for Siri service (again, Apple doesn't sell your data, so the money has to come from somewhere)
- pays for iCloud on the web service
- pays for Apple News (whether you use it or not)
- pays for free radio

- etc...

This doesn't even touch the developer side of things.

You're talking about an expensive option. Instead, imagine what a $399 iPhone SE pays for.
Score: 6 Votes (Like | Disagree)
Rogifan Avatar
51 months ago
And some will still say Apple’s App Store rules are just fine, anyone complaining is just a whiner and should go to Android. ?
Score: 4 Votes (Like | Disagree)