Apple Softens App Store Guidelines Related to Third-Party Ads in Kids Apps and 'Sign in With Apple'

Apple today updated its App Store Review Guidelines with changes to third-party advertising and analytics in kids apps, as well as additional criteria for when apps are required to use Sign in with Apple.

kidsapps

Kids apps

The guidelines now state that, in limited cases, third-party analytics may be permitted in kids apps provided that the services do not collect or transmit any identifiable information about children, such as their name, date of birth, email address, location, or unique device identifier.

Apple says third-party advertising may also be permitted in limited cases, provided that the services have publicly documented practices and policies for kids apps, including human review of ad creatives for age appropriateness.

Apple had previously implied that no third-party ads or analytics would be permitted in kids apps whatsoever, but several developers of kids apps expressed concerns that this would harm their business models, leading Apple to delay the requirements and make the changes announced today.

Moreover, apps in the App Store's Kids category or those that collect, transmit, or have the capability to share personal information from a minor must include a privacy policy and must comply with all applicable children's privacy statutes, such as the U.S.'s Children's Online Privacy Protection Act.

Newly submitted kids apps must follow these guidelines immediately, while existing apps will have until March 3, 2020 to be fully compliant, according to Apple.

"As we got closer to implementation we spent more time with developers, analytics companies and advertising companies," Apple's marketing and App Store chief Phil Schiller told TechCrunch. "Some of them are really forward thinking and have good ideas and are trying to be leaders in this space too."

'Sign in with Apple' criteria

Meanwhile, as previously announced, apps that exclusively use a third-party or social login service such as Facebook, Google, Twitter, LinkedIn, Amazon, or WeChat to set up or authenticate a user's primary account within the app must also offer Sign in with Apple as an equivalent option.

signinwithapple
However, Apple has now clarified that Sign in with Apple is not required if:

- Your app exclusively uses your company's own account setup and sign-in systems.
- Your app is an education, enterprise, or business app that requires the user to sign in with an existing education or enterprise account.
- Your app uses a government or industry-backed citizen identification system or electronic ID to authenticate users.
- Your app is a client for a specific third-party service and users are required to sign in to their mail, social media, or other third-party account directly to access their content.

Starting today, new apps submitted to the App Store must follow these guidelines for Sign in with Apple. Existing apps must follow them by April 2020.

Top Rated Comments

JediStarWars Avatar
27 months ago
So when Apple say "Privacy is really important" they simply mean, "when it suits our business model".

https://gizmodo.com/apple-avoids-saying-privacy-during-iphone-11-event-1838019164

https://www.theatlantic.com/technology/archive/2019/01/apples-hypocritical-defense-data-privacy/581680/

https://www.theverge.com/2019/8/28/20836760/apple-apology-siri-audio-recordings-privacy-changes-contractors
Score: 9 Votes (Like | Disagree)
Khedron Avatar
27 months ago
Apple still tracking children then.

Privacy is really important to Tim.
Score: 9 Votes (Like | Disagree)
Saipher Avatar
27 months ago
They're the same for privacy, one just charges more while lying about it.
There is a huge difference between data being mined due to bugs/exploits that when found are patched, then it being your business model. I’m pretty sure we all know where Apple and Google falls.

Again, you are welcome to another mobile OS you deem more privacy oriented. Lol good luck with that...
Score: 9 Votes (Like | Disagree)
Saipher Avatar
27 months ago
So when Apple say "Privacy is really important" they simply mean, "when it suits our business model".

https://gizmodo.com/apple-avoids-saying-privacy-during-iphone-11-event-1838019164

https://www.theatlantic.com/technology/archive/2019/01/apples-hypocritical-defense-data-privacy/581680/

https://www.theverge.com/2019/8/28/20836760/apple-apology-siri-audio-recordings-privacy-changes-contractors
Apple still tracking children then.

Privacy is really important to Tim.
Hey, you are more than welcome to the alternative, Google’s Android. Lol
:rolleyes:
Score: 6 Votes (Like | Disagree)
GeoStructural Avatar
27 months ago
Apple is no better than any other company in privacy matters. The only reason they do not track you more is because they are not in the business as other companies are (Google, Amazon, etc.). Apple left the ad business a few years ago.

Their privacy speech falls every time they get caught doing what any other company does and apologize for it. They are also no more secure than any other server anywhere.

iCloud relies on Amazon servers. They also collect your Maps usage, just that they ignore the departure and arrival point... which is pretty much the same anyway. You also usually set your Home and Work address... so???

They used to justify Siri's stupidity by the fact that everything stays in the iPhone and Siri didn't learn from you. This was proven to be a lie a few weeks ago.

Go to your settings app and see your "ad profile", I was astonished to see how much Apple collects and knows about me. You are given the option to delete the profile tho, but they will create it again as long as you keep using your phone, which you will.
Score: 6 Votes (Like | Disagree)
Khedron Avatar
27 months ago
Hey, you are more than welcome to the alternative, Google’s Android. Lol
:rolleyes:
They're the same for privacy, one just charges more while lying about it.
Score: 6 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iOS 15 icon on phone

Apple Seeds Sixth Betas of iOS and iPadOS 15 to Developers

Tuesday August 17, 2021 10:05 am PDT by
Apple today seeded the sixth betas of iOS and iPadOS 15 to developers for testing purposes, with the updates coming one week after Apple released the fifth betas. Registered developers can download the profile for the iOS and iPadOS betas from the Apple Developer Center, and once the profile is installed, beta updates will be available over the air. iOS 15 is a major update that...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
MacBook Pro Coating

Apple Launches Quality Program for MacBook Pro Anti-Reflective Coating Issues

Saturday October 17, 2015 7:58 am PDT by
Apple has issued an internal notice about a new Quality Program that addresses anti-reflective coating issues on MacBook and MacBook Pro models with Retina displays, as confirmed by multiple sources. These issues include the anti-reflective coating on displays wearing off or delaminating under certain circumstances. Apple will replace Retina displays on affected MacBook or MacBook Pro models ...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...