AirTag vs. Tile Buyer's Guide

AirTag is Apple's newest product line, a small round disc used to track items using the Find My app. Yet Apple is not the first to offer item trackers of this kind. Tile has been making Bluetooth item trackers for almost a decade and is now AirTag's main competitor.

As the two leading item trackers share a number of key features, it may not be immediately obvious which is better for your personal use case. Our guide answers the question of how to decide whether AirTag or Tile is best for you.

AirTile vs Tile

Overview

AirTags

AirTags are available in a single model with a white plastic and silver metal design that features a removable battery and no direct way to attach the tracker to other items. An AirTag can be slipped into a bag or other appropriate item, but Apple also offers a range of accessories to attach ‌AirTags‌ to different objects and there is a burgeoning market of third-party offerings. AirTag is priced at $29 for one or $99 for a pack of four.

airtags

Tile Trackers

Tile makes four different trackers, each with slightly different features and form factors:

  • Tile Mate: Tile's most basic small tracker. $24.99
  • Tile Pro: A more premium alternative to the Tile Mate with a longer range, louder speaker, and a range of color options. $34.99
  • Tile Slim: A long-range, waterproof, ultra-thin tracker shaped like a credit card to be placed within a wallet or adhered to a flat surface. $24.99
  • Tile Sticker: Tile's smallest tracker, designed to be stuck to objects with an adhesive. $39.99 for two, $59.99 for four.

tile pro slim

Each Tile tracker has a different design and set of features to serve different purposes. The Tile Mate and Tile Pro are ideal for attaching to a keyring, for example. The Tile Slim is the perfect shape to slide into a wallet, while the Tile Sticker is small enough to stick to a TV remote. Ultimately, the exact way you choose to use a Tile tracker is your choice, but there are a range of designs to suit your exact needs.

Compared to the single AirTag design that doesn't include an attachment point or adhesive, Tile's selection of tracker designs is more versatile.

tile slim passport

Comparing AirTag and Tile

Apple's AirTag and Tile's trackers share a number of important features, such as Bluetooth tracking, audio alerts, and water resistance:

Similarities

  • Close-range Bluetooth tracking.
  • Long-range community-leveraged location tracking.
  • Built-in speaker for audio alerts.
  • Replaceable batteries (some Tile trackers only).
  • One-year battery life (some Tile trackers only).
  • Water-resistance.

The differences between AirTag and Tile are more pronounced when it comes to Ultra Wideband features and software integration.

Differences


AirTag

  • Ultra Wideband and Bluetooth tracking.
  • Ultra Wideband "Precision Finding" with iPhone 11, ‌iPhone 11‌ Pro, iPhone 11 Pro Max, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max.
  • ‌Find My‌ network integration for tracking from any in-range Apple device via iCloud.
  • "Lost Mode" for notification when found by a nearby Apple device.
  • NFC in Lost Mode for information about the AirTag's owner on iOS and Android devices.
  • Unwanted tracking alerts.
  • One-tap setup process.
  • ‌Find My‌ app and Siri integration.
  • iOS only.
  • One design only.
  • Accessories required to attatch to items.
  • Free engraving.
  • Replaceable CR2032 battery.
  • One-year battery life.
  • IP67 water-resistance.
  • $29 for one, $99 for four.


Tile

  • Bluetooth tracking only (150ft to 400ft range).
  • "Community Find" for tracking from any in-range device with the Tile app when in "Lost Mode."
  • "Lost Mode" for notification when found by a nearby device with the Tile app.
  • Phone tracking.
  • Range of designs.
  • Accessories not required.
  • Color options for Tile Pro and Tile Slim.
  • Tile app.
  • Compatible with iOS and Android.
  • Replaceable CR1632 or CR2032 battery in the Tile Mate or Tile Pro. The battery of the Tile Slim and Tile Sticker is not replaceable or rechargeable.
  • One-year battery life on replaceable models, three-year battery life on non-replaceable models.
  • Tile Mate and Tile Pro: "water-resistant," Tile Slim and Tile Sticker: "waterproof."
  • Tile Mate: $24.99, Tile Pro: $34.99, Tile Slim: $24.99, Tile Sticker: $39.99 for two or $59.99 for four. Cheaper combo packs available.
  • Tile Premium in-app subscription for $2.99 per month or $29.99 per year for Smart Alerts, Unlimited Sharing, Location History, Free Battery Replacement, Extended Warranty, and Premium Customer Support.

Read on for a closer look at each of these aspects, and see exactly what both item trackers have to offer.

Design

‌AirTags‌ have a simple convex design, with a glossy white plastic shell overlapping the front and the sides, and a polished metal disc on the back.

Apple airtag front and back emoji 2up 042021 big
There is nothing built into the design to help the AirTag to attach to items for tracking. Unless you are simply placing the AirTag loose in a bag or pocket, you will need to purchase a separate accessory to attach it to the likes of keys, luggage, and more.

Apple airtag accessories 042021 big carousel 1
Apple offers a range of AirTag accessories, including the Polyurethane Loop, designed to be lightweight and durable, and the Leather Loop and Leather Key Ring, featuring tanned European leather. There is also a wide range of more inexpensive third-party options.

Apple airtag accessories luggage 042021 big carousel
Although ‌AirTags‌ are only available in white, Apple offers the option of free engraving so users can personalize their AirTag with a selection of emojis or text.

airtags customized
On the other hand, Tile's trackers feature a range of different designs. The Tile Mate and Tile Pro have a square design with a hole to easily attach to keys or tie onto items. The Tile Mate is made entirely out of white plastic, while the Tile Pro has a more premium metal design and offers a range of color options including Black, White, Ruby Red, Azurite Blue, and Rose Pink.

tile mate group
The Tile Slim is very thin and shaped like a credit card to easily fit in a wallet or stick flat against a surface, and is available in Black, Ruby Red, Azurite Blue, and Rose Pink.

tile slim colors
The Tile Sticker is small, black, and circular. It features a flat, adhesive back surface to make it easy to stick directly to a surface.

tile sticker group
There are no first-party Tile accessories for sale other than adhesive pads, but they are not completely necessary, unlike with ‌AirTags‌, since attachment is built into the designs.

Tracking Technologies

Bluetooth

Both AirTag and Tile use Bluetooth Low Energy as their main tracking technology. When the tracker is within Bluetooth range, users can use their smartphone to see its current location and get it to play a sound to help find it. When out of range, you can see the last known location of the tracker.

tile pro backpack
The Tile trackers have Bluetooth ranges between 150ft to 400ft, depending on the model. Apple has not disclosed the AirTag's Bluetooth tracking range.

Community Tracking

When out of Bluetooth range, both AirTag and Tile leverage devices in the community for tracking. This feature allows users to see the location of their tracker on a map even when it is long out of range.

Tile uses a feature called "Community Find," where any in-range device with the Tile app installed can detect and locate any user's Tile tracker anonymously.

tile app
Apple calls its community tracking feature the "‌Find My‌ Network." Any Apple device with the ‌Find My‌ app, such as the iPhone or iPad, can detect an in-range AirTag and anonymously report its location back to the owner.

find my app
Both AirTag and Tile users can also put their tracker into "Lost Mode" to receive a notification when it has been located by a device.

airtag lost mode notification
Although the community tracking features of AirTag and Tile work almost identically, AirTag has a clear advantage. This is because an AirTag can leverage any Apple device with the ‌Find My‌ app, which Apple says is approaching one billion devices already.

Since the ‌Find My‌ app is pre-installed in iOS, iPadOS, watchOS, and macOS, there is a far larger community of devices in circulation that are able to detect ‌AirTags‌. The Tile app, on the other hand, is not pre-installed in any operating system and has to be actively downloaded by a user to run in the background.

tile pro bag
Tile's Community Find feature only uses the devices within the Tile user base, but ‌AirTags‌ can use almost every Apple device. It is therefore likely that ‌AirTags‌ will be located by devices in the community much more often than Tile trackers, making their remote detection much more effective.

Ultra Wideband and Precision Tracking

AirTag also has an additional tracking technology that Tile does not have, Ultra Wideband, which enables a unique close-range tracking experience that Tile is unable to match.

airtag precision tracking
Each AirTag contains an Apple-designed U1 chip for Ultra Wideband connectivity. This enables a feature that Apple calls "Precision Finding" with Ultra Wideband devices, such as the ‌iPhone 11‌, ‌iPhone 11‌ Pro, ‌iPhone 11 Pro Max‌, ‌iPhone 12‌, ‌iPhone 12 Pro‌, and ‌iPhone 12 Pro Max‌.

airtag precision tracking found
Precision Finding can more accurately determine the distance and direction to a lost AirTag when it is in range. As a user moves, Precision Finding fuses input from the camera, ARKit, accelerometer, and gyroscope, and then will guide them to their AirTag using a combination of sound, haptics, and visual feedback.

Pairing

To set up a Tile tracker, users need to first download the Tile app from the App Store, create and activate a Tile account, hold down the button on the tracker until an audio cue plays, place the Tile tracker on the device, and wait for confirmation of pairing.

‌AirTags‌ have a much simpler pairing process, similar to that used by other Bluetooth Apple devices such as AirPods or the Apple Pencil. There is no need to download an app from the ‌App Store‌, create an account, or hold down any buttons. Users simply need to hold the AirTag near to their device, tap pair, and the process is complete.

airtag pairing

Apps

A key difference between AirTag and Tile is the apps they use. Tile trackers use a dedicated Tile app that has to be downloaded from the ‌App Store‌. The Tile app is available for both Android and iOS, allowing Tile trackers to work across platforms.

There is no AirTag app. Instead, AirTag works inside the pre-existing ‌Find My‌ app that is built into iOS. There is no way to use an AirTag with Android devices as a result.

The ‌Find My‌ app already tracks friends and Apple devices, so AirTag appears as an additional item within the app. There are also additional software integrations such as support for ‌Siri‌, where users can ask ‌Siri‌ to find their item, and the AirTag will play a sound if it is nearby.

Battery Life

AirTag and Tile Pro both use a replaceable CR2032 battery, while the Tile Mate uses a replaceable CR1632 battery, to achieve around one year of battery life. When it has run out, users simply open their AirTag, Tile Mate, or Tile Pro, and insert a new battery.

tile mate bag
The battery of the Tile Slim and Tile Sticker is not replaceable or rechargeable. Users will need to dispose of their tracker and buy a new one when the battery runs out, but they do offer a longer three-year-long battery life.

tile slim pocket

Additional Features

Water-Resistance

The AirTag, Tile Mate, and Tile Pro are all "water-resistant." Since there is no replaceable battery in the Tile Slim or Tile Sticker, they are "waterproof."

The AirTag has IP67 water-resistance, but Tile has not disclosed the exact water-resistance ratings of its trackers.

Phone Tracking

Tile trackers have a unique feature allowing them to find a user's smartphone. When within Bluetooth range, users can double press the button on their Tile tracker to make their phone ring. There is no equivalent feature with ‌AirTags‌.

NFC

If a lost AirTag is found by someone, they can tap it using their ‌iPhone‌ or any NFC-capable device, including Android devices, and be taken to a website that will display a contact phone number for the owner, if they have provided one. There is no equivalent feature with Tile trackers.
airtag on bag

Privacy and Unwanted Tracking Alerts

Apple says that AirTag is built around privacy. No location data or location history is physically stored inside the AirTag, and communication with the ‌Find My‌ network is end-to-end encrypted so that only the owner of a device has access to its location data. The identity or location of any device that helped find an AirTag is also kept completely private.

airtag privacy
AirTag is also designed with a set of proactive features that discourage unwanted tracking. Bluetooth signal identifiers transmitted by AirTag rotate frequently to prevent unwanted location tracking.

iOS devices can also detect an AirTag that is not with its owner, and notify the user if an unknown AirTag is seen to be traveling with them from place to place over time. If users do not have an iOS device, an AirTag separated from its owner for an extended period of time will play a sound when moved to draw attention to it.

Pricing

The Tile Mate and Tile Slim are priced at $24.99. The Tile Pro is $34.99, while the Tile Sticker is $39.99 for two or $59.99 for four. Tile also offers a wide range of cheaper combo packs containing multiple Tile trackers for an overall lower price.

It also has to be remembered that the Tile Slim and Tile Sticker will only last up to three years before they have to be discarded, potentially reducing their value for money in the long term.

The AirTag costs $29 for one, or $99 for four. Though the AirTag is priced competitively against Tile trackers, it should be noted that in most use cases, users will need to buy additional accessories to attach the AirTag to an item, which pushes up the overall cost considerably.

Moreover, the Tile app contains an optional Premium in-app subscription for $2.99 per month or $29.99 per year. The Premium service includes Smart Alerts, Unlimited Sharing, Location History, Free Battery Replacement, Extended Warranty, and Premium Customer Support.

Final Thoughts

AirTag's unique Ultra Wideband Precision Find features, more effective community tracking through the ‌Find My‌ network, NFC Lost Mode, and easy setup make it a better overall offering for most Apple users. While Tile's trackers feature more versatile and practical designs, the AirTag's software experience is difficult to beat.

airtag zipper
The only customers who should buy a Tile tracker instead of the AirTag are Android users, individuals who need a specific design, such as the ultra-slim form factor of the Tile Slim, or simply individuals that would find features such as the ability to ring their phone remotely indispensable.

Related Forum: AirTags

Top Rated Comments

Squuiid Avatar
8 weeks ago
[USER=1252606]@Hartley[/USER] you forgot to mention that Tile also sell on your info whereas Apple do not.
That’s a major plus in favour of AirTags for me.
https://www.thetileapp.com/en-us/privacy-policy#We_May_Use_and_Disclose_Your_Information_to_Provide_Improve_and_Promote_Our_Services
Love this bit…
“We may also disclose information to platform providers, such as Facebook, in order to permit such providers to serve ads and promote the Services on our behalf on such platforms.”

Attachment Image
Score: 34 Votes (Like | Disagree)
Gabebear Avatar
8 weeks ago
In summary:
[LIST=1]
* AirTags have more precise tracking location
* AirTags have more privacy(real world and digital)
* Tile has more form factors
* Tile requires a subscription to use all features
Score: 15 Votes (Like | Disagree)
fiatlux Avatar
8 weeks ago
Hopefully Airtags will come in credit card form factors as well. My wallet is probably the thing I waste most time looking for and I fear Airtags won't confortably fit in there.
Score: 7 Votes (Like | Disagree)
GadgetBen Avatar
8 weeks ago
I mean there is no comparison really if you have an iPhone.

U1 precision wins every time.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
8 weeks ago
If you have an iphone - airtags. Even if your phone is the iphone 10 or older, I have found that tile trackers have never really worked well with the iPhone.

So Tile basically lost me as customer years ago. My only decision now is whether to buy airtags or not. I will never buy another tile again for as long as I use Apple products.
Score: 5 Votes (Like | Disagree)
mazz0 Avatar
8 weeks ago

If a lost AirTag is found by someone, they can tap it using their iPhone or any NFC-capable device, including Android devices, and be taken to a website that will display a contact phone number for the owner, if they have provided one.
Doesn't this seem like an odd choice on Apple's part? You'd think they'd keep your phone number private and give you anther number to call which Apple forwards on, like with their anonymising email address for Sign in With Apple. I appreciate they might not be able to generate a full unique phone number for every lost item, but they could just require to you to enter a code to be put through.
Score: 4 Votes (Like | Disagree)

Top Stories

Top Stories 63 Feature

Top Stories: Beats Studio Buds Announced, Apple Watch Series 7 Rumors, and More

Saturday June 19, 2021 6:00 am PDT by
The Apple news cycle started to move beyond WWDC this week, but that doesn't mean there still wasn't a lot to talk about, led by the official debut of the much-leaked Beats Studio Buds that might give us a hint of what to expect for the second-generation AirPods Pro. With no hardware announcements at WWDC, we also took a look at when we might finally see the long-rumored redesigned MacBook...
ios wifi settings

iOS Bug Causes Specific Network Name to Disable Wi-Fi on iPhones

Sunday June 20, 2021 4:15 am PDT by
A wireless network naming bug has been discovered in iOS that effectively disables an iPhone's ability to connect to Wi-Fi. Security researcher Carl Schou found that after joining a Wi-Fi network with the name "%p%s%s%s%s%n" his iPhone's Wi-Fi functionality was left "permanently disabled." Changing a hotspot's SSID did nothing to correct the problem, with even a reboot failing to make a...
macbook air orange

Apple Developing a Whole New Kind of MacBook Air

Monday June 21, 2021 2:15 am PDT by
Apple is believed to be working on a completely new, high-end version of the MacBook Air, according to recent reports. Bloomberg's Mark Gurman, who often reveals accurate insights into Apple's plans, has repeatedly discussed the company's work on a high-end MacBook Air. Apple analyst Ming-Chi Kuo and leaker Jon Prosser have also referred to a similar MacBook Air model. The high-end...
YouTube Picture in Picture Feature

YouTube Says iOS Picture-in-Picture Coming to All US Users

Friday June 18, 2021 9:41 am PDT by
After a long wait, YouTube for iOS is officially gaining picture-in-picture support, allowing all users, non-premium and premium subscribers, to close the YouTube app and continue watching their video in a small pop-up window. In a statement to MacRumors, YouTube says that picture-in-picture is currently rolling out to all premium subscribers on iOS and that a larger rollout to all US iOS...
maxresdefault

Video: 20 Annoyances Apple Fixed in iOS 15 and macOS Monterey

Friday June 18, 2021 11:36 am PDT by
With iOS 15 and macOS Monterey, Apple is adding several quality of life improvements, which are designed to address some of the complaints that people have had with these operating systems for years now. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we're highlighting some of our favorite "fix" features that address long-running problems in iOS and...
iOS 15 Users Underwhelmed Feature

Users Underwhelmed by iOS 15 and iPadOS 15, Survey Suggests

Monday June 21, 2021 7:17 am PDT by
Users appear to be underwhelmed by Apple's upcoming iOS 15 and iPadOS 15 updates, according to the findings of a new survey by SellCell. The survey asked 3,000 iPhone and iPad users, evenly split between men and women, aged 18 or over in the United States, what they thought of iOS 15, iPadOS 15, and the naming of the upcoming iPhone 13 lineup. Over 50 percent of all of the survey's...
purple iphone 12 and 12 mini

iPhone 12 Mini Production Reportedly Ended Earlier Than Expected Due to Relatively Low Sales

Monday June 21, 2021 7:07 am PDT by
Following widespread reports that the iPhone 12 mini has experienced poor sales performance, at least relative to other iPhone 12 models, Taiwanese research firm TrendForce today claimed that production of the device has already ended. According to TrendForce, the iPhone 12 mini "reached End-of-Life ahead of time" during the second quarter of 2021, suggesting that Apple will focus on selling ...
primeday2020 feature3

Amazon Prime Day: The Best Apple Deals

Monday June 21, 2021 6:15 am PDT by
Amazon's annual Prime Day event has officially kicked off today, beginning 48 hours of discounts, offers, and tons of savings across Amazon's storefront. This includes everything from home electronics to clothing, jewelry, video games, movies, and much more. Note: MacRumors is an affiliate partner with these vendors. When you click a link and make a purchase, we may receive a small payment,...
16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
space gray magic accessories trio

Apple Stops Selling Magic Accessories in Space Gray

Friday June 18, 2021 9:16 am PDT by
Apple this week stopped selling its Magic Keyboard with Numeric Keypad, Magic Mouse 2, and Magic Trackpad 2 accessories for the Mac in a Space Gray color, around three months after discontinuing the iMac Pro, which also came in Space Gray. Last month, Apple listed the Space Gray accessories as available while supplies last, and the company has now removed the product pages from its website...