Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
3D Print Your Own 4.7-Inch iPhone 6 Mockup with These $25 Plans
Following our feature yesterday sharing photos of a case and 3D-printed physical mockup of the 4.7-inch iPhone 6, designer Martin Hajek is selling his own set of 3D files for a similar model, priced at $25. The files allow anyone interested in trying out how the alleged design feels in the hand to print their own mockup.
Hajek's $25 package is available through TurboSquid and includes an...
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Hands-On with iPhone 6 Case and Physical Mockup
Over the past several weeks, a number of photos and videos have shown cases and even physical mockups of Apple's rumored iPhone 6. Most of the cases and mockups appear to have been based either on alleged design drawings published by Japanese magazine MacFan in late March or on essentially identical information leaking through other channels.
Left to right: iPhone 3G, iPhone 4, iPhone 5, ...
Apple Expanding 'Buzz Marketing' Team Focused on Product Placement
Apple yesterday posted a job listing for a "Buzz Marketing Manager" based out of New York (via Dwight Silverman and Business Insider), with the description outlining a position responsible for managing such areas as product placement in film and television and fostering relationships with "high-profile influencers" to promote the Apple brand.- Product placement in film & television. Work with the ...
T-Mobile 'Very Interested' in Adding iPhone to MetroPCS Prepaid Brand
In the wake of its acquisition of prepaid carrier MetroPCS last year, T-Mobile US indicated that adding the iPhone to MetroPCS's lineup was "a possibility" but not an imminent move. A year later, things are looking a bit more positive for MetroPCS customers, with T-Mobile's Mike Sievert telling Re/code the carrier is "very interested" in bringing the iPhone to MetroPCS.
“We are very...
Wild Rumor of Apple EarPods with Biometric Sensors Has Roots in Apple's Research
A seemingly wild rumor of Apple planning to launch new EarPods headphones with integrated heart rate and blood pressure sensors has been making the rounds today after the claim was posted on anonymous information sharing platform Secret (via Reddit). Apple's new EarPods will have sensors in them, for heart rate & blood pressure. Also iBeacons so they don't get lost. They will require the...
iPhone 6 Shown in Another High-Quality Physical Mockup
As design drawings and renderings of two larger iPhone 6 models have begun giving way to physical mockups based on those designs, a new photo of a high-quality physical mockup has been shared by Italian site Macitynet [Google Translate].
Few new details can be determined from the photo, but the relocated power button on the side of the device can be seen, and it is clearly a high-quality...
Physical Mockup Appears to Show Larger 5.5-Inch iPhone 6 in Hand
Yesterday, several images surfaced on Chinese site Feng [Google Translate, via Nowhereelse.fr] showing a physical mockup of what was said to be Apple's upcoming iPhone 6. The mockup appears to be based on design drawings shared by Japanese magazine MacFan last month.
Most of the reports covering the images have indicated that the mockup appears to represent the rumored 4.7-inch iPhone 6, but ...
Apple Again Trails Market in Smartphone Growth, but Closes on Nokia in Overall Mobile Phones
As it has for several quarters now, Apple continues to trail the overall smartphone market's booming growth, with the company's 16.8 percent year-over-year growth in the first quarter registering as the lowest among top five vendors in a market that grew by 28.6 percent as a whole, according to a new report from research firm IDC. Market leader Samsung also trailed the broader market's growth as...
Nike CEO 'Excited' About Future of Fitness Partnership with Apple
Late last week, it was revealed that Nike is scaling back its FuelBand hardware effort to focus on the software side of its fitness tracking ecosystem, sparking speculation of a potential partnership with Apple focused around the iWatch or other Apple hardware.
Nike CEO Mark Parker appeared on CNBC earlier today, and while he would not directly address specific plans with respect to Apple, he...
Hints of Touch ID Support for iPad Found in iOS 7.1 Code
Since the release of the iPhone 5s last September, most observers have expected that the Touch ID fingerprint feature will be making its way into the iPad lineup as Apple is able ramp up production on the sensors, so it is no surprise that KGI Securities analyst Ming-Chi Kuo earlier this month predicted that both the iPad Air and Retina iPad mini will be gaining the feature later this year....
Apple's Future OS X Names May Include Yosemite, Mammoth, Big Sur, Redwood, Pacific, and More
Following recent trademark investigations related to the iWatch, French site Consomac has discovered [Google Translate] that Apple may also be using a pair of shell companies to protect various California-related names in anticipation of future OS X releases. Apple's Craig Federighi announced at last year's Worldwide Developers Conference that the company would be shifting gears on OS X naming,...
Pioneer Talks CarPlay: Working with Apple, Pricing, and the Future
Following last month's formal introduction of Apple's CarPlay system for integrating iPhones with in-dash vehicle systems, there were some questions about whether the feature would be able to make its way to aftermarket products or if it would be limited to auto manufacturers putting it into brand-new vehicles. That question was answered earlier this month, with both Alpine and Pioneer announcing ...
References to Siri for Apple TV Found in iOS 7.1 Code
Amid persistant rumors that Apple is developing a revamped Apple TV set-top box, new code appearing in iOS 7.1 indicates that the company is indeed working on building in support for Siri voice input on the Apple TV, as highlighted by 9to5Mac. The references are included in both iOS 7.1 and iOS 7.1.1, but not in earlier releases such as iOS 7.0.6.
The file is a supporting property-list...
Apple May Be Using 'Brightflash' Shell Company to Pursue iWatch Trademark Protection
Following our report yesterday about Apple expanding its trademark protection to use the "Apple" name in association with jewelry and watches in a number of countries, MacRumors has discovered that Apple may be quietly continuing to pursue trademarks on the "iWatch" name itself.
Evidence of Apple's interest in the iWatch name surfaced last June as the company began registering for trademarks...
Apple Extends Company's Trademark to Include 'Jewelry and Watches'
Last June, Apple began registering for trademarks on the "iWatch" name in a number of countries, but since that time the company has been bolstering its trademarks on the actual company name "Apple" to also cover jewelry and watches, MacRumors has discovered.
By international agreement, trademarks are broken down into 45 different classes to organize the types of goods and services being...
Alleged iPad Air 2 Front Panel with Integrated Display Shown in New Photos
Following the leak of an alleged iPhone 6 front panel earlier this week, the iPad is now getting its turn with a pair of photos showing what is said to be a front panel for the next-generation iPad Air, shared by Dutch site One More Thing [Google Translate]. Notably, the part appears to include an integrated display in contrast to the separate panel and display parts used on the current model. A...
New Photo of Alleged iPhone 6 Manufacturing Mold Hints at 4.7-Inch Display
Over the weekend, several photos surfaced reportedly showing details on manufacturing molds for the iPhone 6. While the manufacturing mold photos left it unclear as to the size of the device body it would yield, a new photo shared by Nowhereelse.fr [Google Translate] shows a nearly identical mold with an iPhone 4s placed next to it for comparison. Calculations based on the comparison suggest that ...
Alleged iPhone 6 Cases Surface, Apparently Based on Recent Design Drawings
A photo reportedly showing cases designed for the larger iPhone 6 has been posted by Mobile Fun (via Nowhereelse.fr [Google Translate]. While exact sizes are not apparent from the photo and no comparison with existing iPhone cases sizes is shown, the cases are said to be for 4.7-inch and 5.7-inch iPhone 6 models, consistent with design drawings published by Japanese magazine MacFan late last...
T-Mobile Targets Tablets: LTE Models for Price of Wi-Fi, Bonus Free Data Through 2014
T-Mobile US, which has been shaking up the cellular industry in the United States with a series of promotions and policy changes, today made several announcements intended to attract tablet customers to the carrier. There are two key pieces to the initiative:
- LTE tablets for the price of Wi-Fi: Under Apple's standard pricing, LTE iPad models are priced $130 higher than their Wi-Fi...
Elgato Becomes Latest Company to Launch Thunderbolt Docking Station
Since late 2012, a number of accessory manufacturers have released docking stations taking advantage of Thunderbolt technology to allow users to connect a number of different types of devices to their machines with a single cable. Matrox was the first to reach market with its DS1, and similar offerings from Belkin and CalDigit have since been released.
Popular TV and video accessory maker...
