Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple's Future OS X Names May Include Yosemite, Mammoth, Big Sur, Redwood, Pacific, and More
Following recent trademark investigations related to the iWatch, French site Consomac has discovered [Google Translate] that Apple may also be using a pair of shell companies to protect various California-related names in anticipation of future OS X releases. Apple's Craig Federighi announced at last year's Worldwide Developers Conference that the company would be shifting gears on OS X naming, moving from big cats to "places that inspire us in California". The current OS X Mavericks was the first to adopt the new naming pattern, taking its name from a popular surfing spot known for its massive waves.
Consomac notes that a pair of companies going by the names of Yosemite Research LLC and Coast Research LLC applied for trademarks on several California-related terms in the category of computer software on the same day back in early December. The terms for which the companies are seeking trademark protection include Yosemite, Redwood, and Mammoth (via Yosemite Research), and California, Big Sur, and Pacific (via Coast Research).
As with several other Apple shell companies created for quietly protecting trademarks, such as CarPlay Enterprises and perhaps Brightflash USA, both Yosemite Research and Coast Research are registered in the state of Delaware and use the Corporation Trust Center as their addresses. Both companies were registered with the state on November 22, 2013. Those details by themselves do not clinch the companies' association with Apple, as the Corporation Trust Center is used by many companies large and small to facilitate corporate registrations, but it is consistent with Apple's past behavior.
Another intriguing connection noticed by Consomac is that the attorney listed on the Coast Research applications is Stephen Brown, and an attorney by the same name is listed on an "iGuide" application dating back to late 2007 from iGuide Media LLC, a company MacRumors linked to Apple a number of years ago. Another attorney on that iGuide application is James Johnston, who was involved with Apple's efforts to protect the "iPhone" name using another shell company by the name of Ocean Telecom Services LLC.
The U.S. trademark applications by Yosemite Research and Coast Research from early December also all cite filings in Trinidad and Tobago for priority purposes, similar to Apple's CarPlay strategy. Those California-themed filings in Trinidad and Tobago were made on June 7, 2013, the Friday before Apple's WWDC 2013 keynote where it announced the change in naming scheme for OS X.
Taken together, all of these pieces of information make a strong case for Apple being the company behind the recent California-themed trademark applications. If this is indeed in the case, past history shows that Apple may or may not elect to use all of these names for future versions of OS X. For example, the company long ago filed for protection on various big cat names to reserve them for OS X releases, but never used some of them such as Lynx and Cougar.
The next version of OS X, 10.10, has been showing up in server logs for some time and according to 9to5Mac is expected to feature a "flatter" look compared to OS X Mavericks. Apple made similar changes with iOS 7, but the OS X changes are said to not be as drastic as those seen on iOS. OS X 10.10 is likely to be previewed at this year's WWDC, which will kick off with a keynote on June 2.
Update 10:15 AM: MacRumors has discovered many more trademark applications from other apparent shell companies that carry the same Corporation Trust Center address and June 7, 2013 priority dates from applications in Trinidad and Tobago. As with the other registrations, the U.S. applications were filed on December 5 or 6.
- Diablo, Miramar, Rincon, and El Cap (Landmark Associates LLC)
- Redtail, Condor, and Grizzly (Cassowary Devices LLC)
- Farallon, Tiburon, and Monterey (Asilomar Enterprises LLC)
- Skyline, Shasta, and Sierra (Antalos Apps LLC)
[ 235 comments ]
Top Rated Comments
(View all)
69 months ago
The names aren't that bad, but are they really about to make a mockery of the decimal system? 10.10 is mathematically identical to 10.1...
Sweet mercy when will people stop saying this?
69 months ago
The names aren't that bad, but are they really about to make a mockery of the decimal system? 10.10 is mathematically identical to 10.1...
No, 10.10 = 10.10.0 software versions don't apply
69 months ago
I really hate the arrogant California ego-centrism.
Queue the song 'Take California' from the Propellerheads.
Update: Link to 1st iPod Ad
//www.youtube.com/watch?v=mo-2aDs8160
Queue the song 'Take California' from the Propellerheads.
Update: Link to 1st iPod Ad
//www.youtube.com/watch?v=mo-2aDs8160
69 months ago
The names aren't that bad, but are they really about to make a mockery of the decimal system? 10.10 is mathematically identical to 10.1...
That is not a decimal point. It's just a separator.
http://en.wikipedia.org/wiki/Software_versioning (http://en.wikipedia.org/wiki/Software_versioning)
69 months ago
I mean, OS X is kind of tired. You can only promote a version 10 of a product for so long. Having version 10.10, 10.11 is just dumb, period.
Perhaps its time for Apple to invest some of them billions into marketing a new OS name, I mean, call it xOS even to get rid of the X = 10 moniker and match the iOS branding syntax.
At some point Apple is going to have to ball up and update the version to 11.
yes! it's time to go to 11!
69 months ago
The names aren't that bad, but are they really about to make a mockery of the decimal system? 10.10 is mathematically identical to 10.1...
69 months ago
I'm most meh on these names. I think they can do better, but perhaps I'm old school
69 months ago
The names aren't that bad, but are they really about to make a mockery of the decimal system? 10.10 is mathematically identical to 10.1...
Its a label, an identifier to signify a version not a number that will be used for mathematics
[ Read All Comments ]
Tennessee State University last week launched the HBCU C2 Presidential Academy, a new initiative that's designed to expose students of color to coding and app development, reports The...
Apple has asked the Trump administration to exclude components for the new Mac Pro and various accessories like the Magic Mouse and Magic Trackpad from being subject to a 25 percent tariff on Chinese...
Apple Maps vehicles will begin surveying Germany next week, through mid-September, according to the Frankfurter Allgemeine.
The data collected, such as road details, signage, and landmarks,...
Since its introduction with iOS 7, AirDrop has become the favored means for iPhone and iPad users to instantly share photos, videos, documents, and more to nearby Apple devices over Wi-Fi and...
Twelve South today launched a new product called the "StayGo," which is a portable hub that connects to USB-C MacBooks and MacBook Pros.
Note: MacRumors is an affiliate partner with...
The team behind Pixelmator Pro today released a major update for the photo editing app, introducing useful new capabilities that make it easier than ever to edit your photos.
There's now a...
Television maker LG says that updates will soon arrive that make HomeKit and AirPlay 2 available on supported TVs.
LG's Australian support account on Twitter responded to a customer query...
Alongside the launch of iOS 12.4, Apple today released new versions of iOS 9.3.6 and iOS 10.3.4 for older iPhones and iPads that aren't able to run iOS 12.4.
The iOS 9.3.6 update is...
