T-Mobile Targets Tablets: LTE Models for Price of Wi-Fi, Bonus Free Data Through 2014
T-Mobile US, which has been shaking up the cellular industry in the United States with a series of promotions and policy changes, today made several announcements intended to attract tablet customers to the carrier. There are two key pieces to the initiative:
- LTE tablets for the price of Wi-Fi: Under Apple's standard pricing, LTE iPad models are priced $130 higher than their Wi-Fi equivalents, but T-Mobile's limited time promotion will allow customers to purchase an LTE iPad from the carrier at Wi-Fi pricing.
If you’re stuck on Wi-Fi, you can now come to T-Mobile and upgrade to a 4G LTE-enabled model for nothing down and pay no more than you’d pay for the cheaper Wi-Fi-only model, with any postpaid activation on a 1GB or more mobile internet plan with no annual service contract. For example, pay the Wi-Fi price of $499 instead of $630 for the 4G LTE-enabled 16GB iPad Air.
24-month interest-free financing with zero money down is also available for qualified customers.
- Bonus 1GB of free data per month through 2014: T-Mobile already offers a free 200 MB data package for tablet owners, and with today's announcement, T-Mobile voice customers can receive an additional 1 GB of free data per month through the end of the year.
And, for both new and existing customers, T-Mobile is offering $10 off its most popular internet data plans starting April 12th through the end of 2014. For voice customers, what that means is you can get up to 1GB of 4G LTE data free every month through the end of the year. Combined with the 200 MB of free data you already automatically get every month with T-Mobile’s previously announced “Free Data for Life” offer that comes to nearly 1.2GB of free 4G LTE data every month through the end of 2014. If you love living beyond the Wi-Fi zone – and want to keep enjoying that tablet freedom beyond 2014 – you can get it starting at just $10 a month with voice service next year.
T-Mobile also continues to offer its ETF buyouts, allowing customers stuck on service contracts with another carrier to trade-in their devices and receive credits for the termination fees paid to the other carrier.