Nike CEO 'Excited' About Future of Fitness Partnership with Apple

nike_fuelband_seLate last week, it was revealed that Nike is scaling back its FuelBand hardware effort to focus on the software side of its fitness tracking ecosystem, sparking speculation of a potential partnership with Apple focused around the iWatch or other Apple hardware.

Nike CEO Mark Parker appeared on CNBC earlier today, and while he would not directly address specific plans with respect to Apple, he did note that Apple is a longtime partner and that he is "excited about where that relationship will go forward."

Parker: [Y]ou're going to continue to see us commit to this area, to focus on expanding the reach. Today, we have about 30 million FuelBand users. We're hoping to push that to over 100 million. We have partners that we work with...obviously the most visible partner we have is Apple. We've been working with them for a long time. And we're excited about where that relationship will go forward.

CNBC's Sara Eisen: Well, can you give us a hint? Are we going to expect some sort of collaborative device coming out? Nike and Apple?

Parker: I can't really say that. There's been a lot of speculation, which I understand. I will just say the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what's to come.


Parker went on to discuss how Nike is going to focus on the software side of the wearable fitness device market going forward, integrating it into some of of Nike's products as well as those of partners. With those partnerships, Nike is seeking to further its primary goal of expanding the overall Fuel ecosystem to as many people as possible.

Speculation of a Nike-Apple partnership is natural given the long history between the two companies, highlighted by the Nike+iPod initiative to bring pedometer and other fitness tracking to Apple devices. Apple CEO Tim Cook has served on Nike's board of directors for nearly a decade, and he is frequently seen wearing a Nike FuelBand.

Related Roundups: Apple Watch, watchOS 6, watchOS 7
Buyer's Guide: Apple Watch (Caution)

Top Rated Comments

(View all)
Avatar
82 months ago

How come we haven't seen any iWatch-related (hardware or software) leaks yet?


Apple's probably laser focused on keeping this one a secret. We might even get an iWatch announcement months ahead of the release (like the first iPhone) as to avoid leaks from the manufacturing end.
Score: 9 Votes (Like | Disagree)
Avatar
82 months ago
After firing so many poor employees, sure you are excited about the future!
Score: 9 Votes (Like | Disagree)
Avatar
82 months ago

Maybe Apple is about to buy Nike.


Because above all, Apple really wants to be in the shoe business.
Score: 6 Votes (Like | Disagree)
Avatar
82 months ago
It is iBand and it is coming. Probably not nearly as hard to manufacture as an iPhone, so less ramp up for manufacturing plants and less likely to have leaks. Also we are probably a good chunk of time away from launch.

As for Nike, I have no idea why Nike would be focused on the software side. I think they should stay focused on the shoe side of fitness. Maybe do the T-Shirt and Shorts side. Outside of that and I don't think they make sense being involved.
Score: 4 Votes (Like | Disagree)
Avatar
82 months ago

How come we haven't seen any iWatch-related (hardware or software) leaks yet?

I think Apple still has a very tight secrecy on new products, like it did with the original iPhone.


Probably because it's not out for mass production yet. Most of the shots we get of future Apple hardware are from pieces off the assembly line.
Score: 3 Votes (Like | Disagree)
Avatar
82 months ago
Scaling back on fuelband hardware to focus more on the software,
Well that's a huge hint, nike is giving away their fuelband hardware to apple.
Score: 3 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Apple Seeds iOS 14 and iPadOS 14 Public Beta 4 to Testers

Thursday August 6, 2020 10:05 am PDT by
Apple today seeded new public betas of upcoming iOS 14 and iPadOS 14 updates to its public beta testing group. Today's software releases, which Apple labels as fourth betas to keep them in line with developer betas, are actually the third betas that Apple has provided and they come two weeks after the prior beta releases. Public beta testers who have signed up for Apple's beta testing...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

New 27-Inch iMac's Storage Affixed to Logic Board, 4TB and 8TB Configurations Have Expansion Connector

Friday August 7, 2020 7:46 am PDT by
Following a report from German blog iFun.de that claimed the new 27-inch iMac's flash storage is soldered to the logic board, MacRumors has obtained additional information in an internal document for Apple technicians. In the document, Apple says that the flash storage is indeed affixed to the logic board and cannot be removed. However, for the 4TB and 8TB configurations, Apple says that a...

2020 iMac Teardown Reveals Internal Changes and Similarities

Saturday August 8, 2020 12:44 pm PDT by
A teardown video, shared by OWC, reveals the internal changes in the new 2020 27-inch iMac. The 2020 27-inch iMac was announced earlier this week with 10th-generation Intel Core processors, AMD Radeon Pro 5000 series graphics, up to 128GB of RAM, up to 8TB of storage, a 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, higher fidelity speakers, and...

Kuo: iPhone 12 Camera Lens Supplier Experiencing Quality Issues, But May Not Affect Launch Schedule

Thursday August 6, 2020 9:30 pm PDT by
One of Apple's camera lens suppliers for the upcoming non-Pro iPhone 12 models is having quality issues, according to a new research note from analyst Ming-Chi Kuo seen by MacRumors. The issues are, however, unlikely to have an impact on Apple's shipping schedule, presuming that Apple's other main supplier can make up the difference. Kuo says that Genius Electronic Optical has discovered...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Sony WH-1000XM4 Noise-Canceling Headphones Now Available for $350

Friday August 7, 2020 2:01 am PDT by
Sony's flagship WH-1000MX3 noise-canceling headphones have been among the best on the market for some time, and this week Sony released its fourth-generation WH-1000XM4 headphones boasting some notable improvements on the previous model. The XM4s feature the same basic design as the XM3s, but are one gram lighter at 254 grams due to slightly larger ear pads and some subtle tweaks to the...

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...