Nike CEO 'Excited' About Future of Fitness Partnership with Apple

nike_fuelband_seLate last week, it was revealed that Nike is scaling back its FuelBand hardware effort to focus on the software side of its fitness tracking ecosystem, sparking speculation of a potential partnership with Apple focused around the iWatch or other Apple hardware.

Nike CEO Mark Parker appeared on CNBC earlier today, and while he would not directly address specific plans with respect to Apple, he did note that Apple is a longtime partner and that he is "excited about where that relationship will go forward."

Parker: [Y]ou're going to continue to see us commit to this area, to focus on expanding the reach. Today, we have about 30 million FuelBand users. We're hoping to push that to over 100 million. We have partners that we work with...obviously the most visible partner we have is Apple. We've been working with them for a long time. And we're excited about where that relationship will go forward.

CNBC's Sara Eisen: Well, can you give us a hint? Are we going to expect some sort of collaborative device coming out? Nike and Apple?

Parker: I can't really say that. There's been a lot of speculation, which I understand. I will just say the relationship between Nike and Apple will continue. And I am personally, as we all are at Nike, very excited about what's to come.


Parker went on to discuss how Nike is going to focus on the software side of the wearable fitness device market going forward, integrating it into some of of Nike's products as well as those of partners. With those partnerships, Nike is seeking to further its primary goal of expanding the overall Fuel ecosystem to as many people as possible.

Speculation of a Nike-Apple partnership is natural given the long history between the two companies, highlighted by the Nike+iPod initiative to bring pedometer and other fitness tracking to Apple devices. Apple CEO Tim Cook has served on Nike's board of directors for nearly a decade, and he is frequently seen wearing a Nike FuelBand.

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Top Rated Comments

filmantopia Avatar
132 months ago
How come we haven't seen any iWatch-related (hardware or software) leaks yet?

Apple's probably laser focused on keeping this one a secret. We might even get an iWatch announcement months ahead of the release (like the first iPhone) as to avoid leaks from the manufacturing end.
Score: 9 Votes (Like | Disagree)
nepalisherpa Avatar
132 months ago
After firing so many poor employees, sure you are excited about the future!
Score: 9 Votes (Like | Disagree)
IJ Reilly Avatar
132 months ago
Maybe Apple is about to buy Nike.

Because above all, Apple really wants to be in the shoe business.
Score: 6 Votes (Like | Disagree)
TallManNY Avatar
132 months ago
It is iBand and it is coming. Probably not nearly as hard to manufacture as an iPhone, so less ramp up for manufacturing plants and less likely to have leaks. Also we are probably a good chunk of time away from launch.

As for Nike, I have no idea why Nike would be focused on the software side. I think they should stay focused on the shoe side of fitness. Maybe do the T-Shirt and Shorts side. Outside of that and I don't think they make sense being involved.
Score: 4 Votes (Like | Disagree)
Renzatic Avatar
132 months ago
How come we haven't seen any iWatch-related (hardware or software) leaks yet?

I think Apple still has a very tight secrecy on new products, like it did with the original iPhone.

Probably because it's not out for mass production yet. Most of the shots we get of future Apple hardware are from pieces off the assembly line.
Score: 3 Votes (Like | Disagree)
Tankmaze Avatar
132 months ago
Scaling back on fuelband hardware to focus more on the software,
Well that's a huge hint, nike is giving away their fuelband hardware to apple.
Score: 3 Votes (Like | Disagree)