Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Apple's New iPod Touch and iPod Nano Commercials
During today's media event, Apple CEO Steve Jobs introduced two new commercials, one each for the new iPod touch and iPod nano. Apple has now posted the commercials to its product-specific sites, as well as its YouTube page.
iPod touch - All kinds of fun
The iPod touch commercial utilizes Chappo's "Come Home" [iTunes Store] and demonstrates the device's ability to capture and play video,...
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Live Coverage of Apple's 2010 Fall Media Event
Outside Apple's media event in San Francisco (Source: CrunchGear)
Apple today is holding its traditional fall media event where it is expected to introduce several new and updated products and services, with iPods, iTunes, and Apple TV serving as the most frequent topics of rumor and speculation. The event is scheduled to kick off at the Yerba Buena Center for the Arts in San Francisco at...
Next-Generation iPod Touch to Be 'Slightly Thinner' Than Current Models?
iLounge offers a number of details regarding the fourth-generation iPod touch rumored for introduction today that it believes to be correct. While much of the information regarding the physical features of the device is essentially the same as that detailed in an earlier report and supported by leaked case designs, one new detail is a claim that the device is actually even thinner than the...
Intel CEO: Jobs 'Very Happy' With Intel-Infineon Deal
In an interview on the Fox Business Network earlier this week, Intel CEO Paul Otellini claims that Apple CEO Steve Jobs is "very happy" with Intel's deal to acquire Infineon's wireless chip unit. Infineon has provided components, including baseband controllers for cellular connectivity, for every generation of the iPhone. Steve was very happy. The industry was abuzz that this unit was on the...
Apple TV Reported to Retain Name, Updated Products Not Shipping Immediately?
According to a pair of tweets from Australian Macworld, a revised Apple TV should be introduced today with its current name rather than being rebranded as "iTV," and none of the products set for introduction today will see immediate availability.
The first tweet offers a model number of MC572LL/A for the U.S. version of the new Apple TV and claims that it will not ship immediately. Our...
Apple Set to Debut 99-Cent iTunes TV Show Rentals From Fox and ABC
Yerba Buena Center for the Arts prepped for Apple's media event
The Wall Street Journal reports that Apple will launch its 99-cent TV show rentals through the iTunes Store tomorrow, with Fox and ABC set to serve as launch partners for delivering content. A report earlier today had indicated that Walt Disney (which owns ABC) was on board with that plan and that News Corp. (which owns Fox) was...
Revamped Apple TV to Offer Netflix Streaming?
Bloomberg reports that Apple will be introducing a revamped Apple TV at tomorrow's media event, and that the new device will offer Netflix movie streaming. Netflix offers a subscription service allowing customers to receive DVDs and Blu-ray discs by mail while also accessing a library of streaming content through an increasing array of compatible devices such as TiVos, DVD players, and gaming...
Video of Next-Generation iPod Nano Touch Screen Surfaces
9 to 5 Mac shares a video discovered on YouTube showing a brief clip of the 3 cm x 3 cm touch screen supposedly destined for the next-generation iPod nano rumored for introduction at tomorrow's media event. While we've already seen the small touch screen in photos, the video provides a good demonstration of how the screen (and consequently the device, as rumors have the device being essentially...
Next-Generation iPod Nano to Maintain Price Range, Ship Later?
3 cm x 3 cm touch screen expected to be used in new iPod nano
AppleInsider reports that it has received information claiming that Apple's next-generation iPod nano, rumored to carry a smaller form factor and touch screen, will maintain the existing price range for the line. And despite the significant decrease in size, pricing at current iPod nano levels of $149 for 8 GB and $179 for 16 GB...
Apple Survey References Ability to 'Instantly' Watch iTunes Store Video Content on iPad
Engadget yesterday reported on an Apple customer service survey going around in recent days that specifically addresses the ability to "instantly" watch iTunes Store video on the iPad, a feature not currently available. . . .it lists "Titles are available to watch instantly" as a reason you might totally love watching video on the iPad. Of course, you can't watch iTunes videos "instantly" right...
Mexican Carrier Executive Claims iPhone 4 Hardware Revision Coming by End of September
CanalMX reports [Google translation] on comments from an executive at Mexican carrier Telcel claiming that Apple is set to release a revised version of the iPhone 4 by the end of September to address the highly-publicized antenna issue. Telcel began offering the iPhone 4 in Mexico last Friday as part of a quiet expansion that saw the device also come to the Czech Republic, Greece, Poland,...
Rupert Murdoch and News Corp. to Be Swing Vote for 99-Cent iTunes TV Show Rentals?
The Los Angeles Times reports that Apple is still working to convince media companies to adopt its plan for 99-cent TV show rentals through its iTunes Store. According to those close to the negotiations, a number of media companies, including NBC, CBS, and Time Warner, are against the plan, but Disney is currently prepared to go along with it.
News Corp., the parent company of FOX, is still...
Apple Prepares to Open Its First Retail Stores in Spain
Apple is gearing up to open its first two Apple Stores in Spain, which will become the 11th country to host official Apple Store locations.
La Maquinista (Barcelona) Apple Store under wraps
First to open will be the La Maquinista store in Barcelona, set to open at 10:00 AM on this Saturday, September 4th. The Xanad store in Madrid will follow one week later. In late June, ifoAppleStore...
App Store Surpasses 250,000 Available Apps
Fortune noted over the weekend that Apple's App Store has surpassed 250,000 active applications, a little over two years after the store's debut.
Current App Store statistics from AppShopper
According to our sister site AppShopper, there are currently 254,916 apps in the App Store. Over 300,000 applications in total have been approved over the App Store's history, but nearly 50,000...
Claimed Next-Generation iPod Nano Cases Offer Hints at Device's Physical Features
With Apple's media event just two days away, iPod rumors are swinging into high gear. Rumors of a smaller iPod nano kicked off late last week and have been quickly followed by a flurry purported case leaks and additional claims supporting the belief. 9 to 5 Mac and AppleInsider share some additional cases and screen protectors that have popped up on Asian e-commerce sites with claims that they...
iPad Shipping Estimates Improve to 'Within 24 Hours'
Continuing the trend of decreasing shipping window estimates, all six models of Apple's iPad are now listed as shipping within 24 hours of ordering. The change, which appears to be taking effect in all of Apple's country-specific online stores, appears to be a milestone in Apple's efforts to ramp production to meet demand for the popular tablet device.
In less than two weeks, iPad shipping...
Intel to Acquire iPhone Supplier Infineon's Wireless Chip Unit
Intel today confirmed long-standing rumors by announcing that it will acquire the Wireless Solutions (WLS) unit of German firm Infineon for $1.4 billion. The move gives Intel a significant expansion into the market for smartphone chips as it continues to try to build interest in its own Atom platform for mobile and netbook devices. Through this effort, Intel will pair WLS' best-in-class...
More Claims of Smaller, Square iPod Nano Next Week, Along With Possible 3G iPod Touch and iLife
Mockup comparing possible next-generation iPod nano form factor to 2nd-generation model
AppleInsider offers new claims of a significant redesign of the iPod nano scheduled for release at next week's media event, lending additional weight to the square cases and earlier rumors associated with the device. People familiar with the matter indicated that the size and shape of the device, revealed...
Microsoft Co-Founder's Firm Sues Apple and Others in Patent Dispute
The Wall Street Journal reports that Interval Licensing, a patent licensing firm run by Microsoft co-founder Paul Allen and designed to protect the intellectual property of Allen's former technology incubator company Interval Research Corporation, has filed suit against Apple and ten other companies over several patents related to e-commerce and Web search technologies. Mr. Allen, 57, Friday...
Federal Trade Commission Settles Charges Over Fake App Store Reviews
According to The New York Times, the U.S. Federal Trade Commission (FTC) has settled a case it brought against California-based public relations firm Reverb Communications for writing paid reviews of App Store games from their clients. The firm's actions had been profiled by MobileCrunch last August after receiving a tip about its practices. The Federal Trade Commission said on Thursday that a...
