Apple Survey References Ability to 'Instantly' Watch iTunes Store Video Content on iPad

140927 itunes instantly survey

Engadget yesterday reported on an Apple customer service survey going around in recent days that specifically addresses the ability to "instantly" watch iTunes Store video on the iPad, a feature not currently available.

. . .it lists "Titles are available to watch instantly" as a reason you might totally love watching video on the iPad. Of course, you can't watch iTunes videos "instantly" right now -- the iPad requires the entire video file to download before playback begins, and the current Apple TV requires a fair bit of buffering -- so this could be a big hint that instant streaming is coming quite soon.

With Apple's media event scheduled for tomorrow, speculation of course tends to surface about whether Apple might announce a new streaming video service for iTunes.

Customer service and market research surveys are typically poor sources for such information, as those in charge of the surveys are generally far removed from any product development processes. Consequently, it seems more likely that this is item is simply an error or unclear wording on the part of the survey staff, but given that the source is Apple itself, it bears noting.

Most of the rumors regarding a cloud-based streaming service for iTunes have centered around music, but sources have indicated that Apple has yet to even formally approach music labels about making licensing deals to allow the service to be implemented. Rumors of video streaming have, however, occasionally cropped up, including claims that the Lala Media team that was expected to work on music streaming has been diverted to tackle an unknown video feature. A focus on video streaming would also play into the rumored Apple TV/iTV revamp.

Related Forum: Mac Apps

Popular Stories

iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Tuesday May 21, 2024 7:29 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...