MacRumors

The Loop reports that Microsoft, which is preparing to open the first of its retail stores, has been contacting Apple retail store managers and attempting to lure them away with increased salaries to run its own stores.

People that have spoken to The Loop on condition of anonymity confirm that Microsoft has contacted a number of Apple's retail store managers to work in their stores. In addition to "significant raises," the managers have also been offered moving expenses in some cases.

Apple managers who have accepted Microsoft's offers have reportedly then been tasked with attempting to hire Apple retail store staff, similarly dangling increased compensation as an incentive for employees to make the switch.

Microsoft's retail store initiative has been designed to directly compete with Apple retail stores, with the company looking to open its new stores in close proximity to Apple's existing stores. Microsoft has also hired former Apple real estate executive George Blankenship as a consultant to assist with its retail store initiative.

The company's retail stores are not the only arena where the Microsoft has attempted to gain a running start by tapping into the Apple ecosystem. Microsoft has also been reported to have offered significant sums of money to certain iPhone developers in order to entice them to port their applications to the new Zune HD platform.

In a Q&A with Netflix CEO Reed Hastings, Reuters reveals that the company does not have any "short term" plans to bring video viewing and/or streaming to the iPhone and iPod touch. Netflix is instead continuing to focus its efforts on its core TV-based business and consumer electronics such as Blu-ray players and video game systems associated with that medium.

Reuters: Any plans to work in partnership with Apple and the iPhone?
Hastings: it's something that's likely to come over time. But nothing in the short term. (With) movie watching, we are not focused on mobile yet, but (instead) on the TV, on Blu-ray and on the video game consoles. We will get to mobile eventually, including the iPhone.

Hastings' comments conflict with a relatively recent report claiming that the company would "soon offer" its streaming service, known as "Watch Instantly", on the iPhone and iPod touch.

Related Forum: iPhone

Last week, we reported that Apple was about to roll out dedicated "iPhone Activation Zones" in its retail stores in order to provide dedicated points of contact for new customers looking to purchase, activate and receive initial set-up assistance with iPhone purchases.

Apple has in fact now reconfigured a number of its stores to set aside these dedicated spaces and has begun mentioning their existence on its iPhone purchasing page.

Reserve an iPhone at your nearest Apple Retail Store. Our knowledgeable Specialists provide expert advice, custom setup, and fast activation at the iPhone Activation Zone.

Apple has also added mentions of the new areas to a number of stores' pages in the company's retail store listings.

French site TechShower last week posted photos [Google translation] of the iPhone Activation Zone at the San Francisco flagship store, revealing dedicated iMac computers for activation and signage indicating the function of the area.

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ifoAppleStore has also posted a photo showing the new setup, which is reportedly found in most stores offering the service near the right front as customers enter.

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Apple today released Version 2.2 of HP Printer Drivers for Mac OS X v10.6, updating drivers for a small handful of previously-supported models and adding support for several new models. The complete package of drivers, which weighs in at 383 MB and requires Mac OS X 10.6.1, comes ten days after the last update for HP drivers.

A quick glance at Apple's support document listing supported printers reveals two significant updates:

- An update to the driver supporting HP LaserJet 1022, M1120, M1319f, and P2035 models from 1.0.0.148 to 1.0.0.182.
- New support for printers in the HP LaserJet P1xxx series (P1005, P1006, P1007, P1008, P1505, and P1505n), all using a Version 1.1.0.182 driver.

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AppShopper notes that Apple approved nearly 1400 iPhone and iPod touch applications last Friday, by far the largest number approved in a single day in the past few months. Over 300 of the approved applications were games, creating a host of new selections for consumers to choose from and continuing to feed Apple's emphasis on gaming for its mobile devices.

At the end of last week we saw a massive number of App approvals on the iTunes App Store. This resulted in a over 1300 apps (of which over 300 were games) appearing in one day alone. We had heard Apple had had quite a back log of approvals, so hopefully, they have cleared the queue for now.

Apple on Friday also launched the App Store Resource Center for iPhone OS developers, bringing together in one location a series of informational items aiming to help developers prepare for application submission and guide them through the approval process.

Related Forum: iPhone

Macsimum News notes that Apple has moved up to #20 on market research firm Interbrand's annual 'Best Global Brands' list. Interbrand pegged Apple's "brand" at a value of $US15.4 billion, up 12% from 2008 and enough to boost Apple to #20 from #24 in the rankings.

The recession won't take a bite out of this Apple. Declining Mac sales and fears for the company's future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.

The 2009 list was headed by Coca-Cola, IBM, and Microsoft, although Apple had the second-greatest increase in brand value (by percentage) after Google's 25% increase among the top 25 companies on the list.

Engadget Mobile reports that AT&T's 3G MicroCell site has gone live as the company is apparently preparing to launch its service that will allow wireless subscribers to utilize their home Internet connection for enhanced voice and data coverage. The news comes on the heels of an anonymous report that service for the new device will cost up to $19.99 per month for unlimited minutes, although users with either AT&T home phone or Internet service will be charged $9.99 per month and those with both home phone and Internet service from AT&T will be able to utilize the 3G MicroCell service for free.

095224 3g microcell pricing

Signs of iPhone compatibility with the 3G MicroCell service surfaced in an AT&T carrier settings update issued in early February, and AT&T reportedly confirmed in June a launch of the service by the end of 2009.

Update: Engadget now reports that the 3G MicroCell service is currently only running as a "public trial" in Charlotte, North Carolina. The $19.99 per month pricing is reportedly also a part of the trial, so apparently no final decision on pricing for the full rollout has yet been made.

Update 2: GearLog clarifies that the 3G MicroCell device costs $150 and that, besides the monthly "unlimited minutes" charges, users also have the option of using their monthly wireless minutes for no additional charge.

According to an AT&T rep in Charlotte, the MicroCell costs $150 and service is free (heck, you're saving AT&T money by using it) unless you sign up for AT&T's "unlimited talk" option, which gives you unlimited minutes of calling over your microcell. That costs an extortionate $20/month, though it also gets you a rebate on your device.

Related Forum: iPhone

The iPhone Blog reports that Apple is taking steps to investigate numerous reports of reduced battery life from iPhone OS 3.1 users. The company's AppleCare division has reportedly begun contacting users complaining about the problem in its support forums, asking users a series of 11 questions about their battery life issues.

An undisclosed number of users who have posted on Apple's discussion boards about poor battery life following the iPhone 3.1 software update are being contacted by AppleCare helpdesk with a hefty list of 11 follow-up questions. These questions focus primarily on the usual battery culprits, email (especially push), WiFi and Bluetooth, and App Store apps. Number 10, asking "When you notice a power drop, does it seem to be a legitimate power drop, or rather an issue with the battery icon indicator?", is certainly interesting.

Users are also being sent a "Battery Life Logging" configuration profile for installation on their devices. The configuration profile reportedly tracks battery usage data and syncs it to iTunes, where users are asked to send the data back to Apple for analysis.

092827 battery life logging

iPhone OS 3.1 was released earlier this month at Apple's "It's Only Rock and Roll" media event and brought a number of enhancements for iPhone and iPod touch users.

Related Forum: iPhone

In an e-mail sent today to registered iPhone developers, Apple announced the introduction of the App Store Resource Center (iPhone developer membership required), a new site within the iPhone Dev Center dedicated to assisting developers with the App Store application process.

We are pleased to introduce the App Store Resource Center, a single destination designed to make it easier for you to find details on everything you need to know about distributing your app on the App Store -- from how to prepare for app submission to managing your app once it's been posted.

Make sure you also check out the News and Announcements section of the iPhone Dev Center for tips on submitting your apps to the App Store, turnaround time for app review, new program features, and guidance on everything from development and testing to distribution and marketing.

Apple has received a significant amount of criticism from iPhone developers who have been frustrated by a lack of information, impersonal form letter e-mails offering minimal rejection explanations and little opportunity for dialogue with reviewers, inefficient processing of application resubmissions, and inconsistent application acceptances and rejections. The App Store Resource Center looks to be a new step taken by Apple in response to these complaints, offering to assist developers in guiding their applications through the approval process.

Related Forum: iPhone

Google today announced today that it has released an unredacted copy (PDF) of its response to an investigation by the U.S. Federal Communications Commission into Apple's apparent rejection of the company's Google Voice iPhone application. Most significantly, Google's filing claims that Apple Senior Vice President Phil Schiller personally informed Google that the Google Voice iPhone application had been rejected for the reason that it "duplicated the core dialer functionality of the iPhone".

The primary points of contact between the two companies were Alan Eustace, Google Senior Vice President of Engineering & Research, and Phil Schiller, Apple Senior Vice President of Worldwide Marketing. On July 7, Mr. Eustace and Mr. Schiller spoke over the phone. It was during this call that Mr. Schiller informed Mr. Eustace that Apple was rejecting the Google Voice application for the reasons described above in 2(a).

The claim directly contradicts Apple's response to the FCC, which asserted that the Google Voice application had not been rejected and was still being studied. It is unknown at this time how the FCC is proceeding to reconcile the differing accounts.

The FCC had initially posted a redacted version of Google response at the request of Google, which had made the request in order to protect "sensitive commercial communications". After several requests from individuals and organization made under the Freedom of Information Act regarding the redacted content and in light of Apple's public posting of an unredacted version of its response, Google decided to allow the full text of its response to be published.

Update: Silicon Alley Insider reports that Apple has issued a statement reiterating its contention that the Google Voice iPhone application has not been rejected.

We do not agree with all of the statements made by Google in their FCC letter. Apple has not rejected the Google Voice application and we continue to discuss it with Google.

Related Forum: iPhone

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TUAW reports that auction house Profiles in History will be auctioning off as part of a sale scheduled for next month a Macintosh Plus given by Apple to Star Trek creator Gene Roddenberry. The auction description states:

This is the very first Macintosh Plus 1Mb personal computer to come off the assembly line at Apple Computer in Fresno, California. It was presented to Gene Roddenberry as a gift by Apple Computer, Inc. and bears the serial number F4200NUM0001. The Macintosh Plus was a revelation among personal computers when it came on the market in 1986. With 1 Mb RAM (upgradeable to 4Mb), it supported the double-sided floppy disk format and was the first Mac with a SCSI port for fast data transfer to and from an external hard drive. The Macintosh was the first mass produced computer to utilize the mouse and the Macintosh Plus was the longest-lived Macintosh with production until 1990. It features the beige-colored case with 9 in. display, 3.5 in. floppy drive and includes the short keyboard, external floppy drive, mouse and Apple logo padded carrying case. An incredible artifact with a wonderful association between the visionary computer designer/manufacturer and legendary Star Trek creator. Accompanied by a signed letter of provenance from Gene Roddenberry's son, Rod.

As the report notes in an update, the machine was apparently originally built as an early production Macintosh 128K, but was upgraded to a Macintosh Plus by Apple. The computer is expected to fetch $800-$1200 at auction, less than half the original retail price of the machine.

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Microsoft yesterday launched a Windows 7 campaign website announcing a discount program aimed at college and university students, bringing the cost of Windows 7 Home Premium or Professional for eligible customers down to $29.99 to effectively match Apple's Mac OS X Snow Leopard pricing. The offer, which expires January 3rd, 2010 is valid for the download version of Windows 7, and users wishing to purchase a physical disk will be required to pay an additional $13.00.

- You qualify if you have a valid .EDU e-mail OR an e-mail address through one of the educational institutions listed here.
- You are enrolled in coursework, current proof or enrollment may be required in the United States.
- Your PC is able to run Windows 7 - use this tool to check. THIS IS VERY IMPORTANT!

Microsoft's full terms and conditions note that students must be actively enrolled in at least 0.5 course credits at the time of purchase and may be required to provide proof of enrollment. As noted on the Windows 7 Team Blog, pre-orders are available in the US immediately, with the UK to follow on September 30th. Students in Australia, Canada, France, Germany, Korea and Mexico will be able to take advantage of the program once Windows 7 launches on October 22nd.

At its October 22nd launch, Windows 7 will carry much higher non-promotional prices of $119.99 (upgrade) and $199.99 (full) for the Home Premium edition, $199.99 (upgrade) and $299.99 (full) for the Professional edition, and $219.99 (upgrade) and $319.99 (full) for the Ultimate edition. A comparison of the various versions is available to assist customers in deciding which version is right for them.

The Register reports that some high-profile iPhone app developers can simply call a dedicated contact at Apple to get assistance with App Store issues.

Mike Simon, CEO of LogMeIn, describes that a representative at Apple had recently called the company and offered to be a single point of contact for any App Store-related issues. Simon stated, "We now have a number we can call to ask questions."

LogMeIn is the developer of an app that offers one-click remote control of a Mac or PC from an iPhone. Available in the App Store for $29.99 [App Store], it has been featured in Apple's print and television ads promoting the App Store.

Simon also mentioned that he is aware of one other developer with similar access to App Store support, but declined to name this developer.

This type of direct and personalized access to App Store developer support is a distinct departure from the experiences of other developers who have made public their trials and tribulations in getting information from Apple on the app approval process. Tapbots is one developer who recently encountered problems with their Convertbot app [App Store], experiencing a rejected update over an icon that was too similar to one used by Apple in its own apps. Blunder Move is another developer who experienced similar issues over "shiny chat bubbles" within their Chess Wars app, and the large amount of press coverage the developer's blog post about this problem received may have been a factor in Apple's move to make direct contact with the developer to resolve the issue.

Apple's response to the FCC after its inquiry into the purported rejection of the Google Voice app specified that there are "40 full-time trained reviewers" and that "at least two different reviewers study each application so that the review process is applied uniformly." It is not known if the dedicated contact reportedly available to LogMeIn is part of this staff.

Related Forum: iPhone

The Wall Street Journal today announced that it will begin charging for mobile access to its news content as of October 24th. While mobile applications such as the WSJ's iPhone application [App Store] will remain free of charge and will offer free access to selected content, full access will require a weekly subscription fee.

Beginning Oct. 24, the WSJ Mobile Reader application, currently available on BlackBerry smartphones and Apple iPhone and iPod touch devices, will require a separate mobile subscription for full access to Journal subscription content. The application itself will remain free to download and contain both free and subscription content, emulating the experience found on WSJ.com.

Users who currently subscribe to both the print and online versions of The Wall Street Journal will continue to have free access to mobile content, but other users will be required to pay fees in order to access the majority of content. Users with either an existing online or print subscription to The Wall Street Journal will be required to pay $1.00 per week for mobile access, while those with no other subscriptions will be charged $2.00 per week. Users who register prior to the October 24th launch will receive a 90-day extension of no-fee access.

In addition to the new subscription offering, several new features will be added to the WSJ Mobile Reader, including advanced save and share functions, enhanced market data, stock tracking and personalization capabilities.

"Our new mobile subscription model will enable us to continue to invest in the world's most essential news content and deliver it to our subscribers wherever and whenever they want it," said Gordon McLeod, president of The Wall Street Journal Digital Network. "This transition also reinforces the value of our content on mobile, just as we've done online for more than a decade."

Related Forum: iPhone

CNET reports that a coalition of music groups including publishers, songwriters, and composers is looking to increase the compensation they receive from digital distribution of their work. Having been unsuccessful at negotiating increased fees with distributors such as Apple, the groups, which include the American Society of Composers, Authors and Publishers (ASCAP) and Broadcast Music Inc. (BMI) among others, have begun lobbying the U.S. Congress for to pass legislation to address their claims.

At a time when many iTunes shoppers are still fuming over Apple's first-ever increase in song prices, the demands by the American Society of Composers, Authors and Publishers (ASCAP), Broadcast Music Inc. (BMI), and other performing-rights groups, would likely lead to more price hikes at iTunes. This would also undoubtedly confirm the perception held by many that those overseeing the music industry are greedy.

At the heart of the issue is the "performance fee", a type of licensing fee used to compensate composers and publishers when their work is performed in public. The music groups argue that digital distribution of their work, including 30-second song samples and in TV and movie downloads such as those found on iTunes, constitutes public performance and thus requires performance fees to be paid by the distributors.

Apparently, the music industry can't obtain the fees through negotiations. They have begun lobbying Congress to pass legislation that require anyone selling a download to pay a performance fee, according to David Israelite, president and CEO of the National Music Publishers Association.

"If you watch a TV show on broadcast, cable or satellite TV there is a performance fee collected," Israelite said. "But if that same TV show is downloaded over iTunes, there's not. We're arguing that the law needs to be clarified that regardless of the method by which a consumer watches the show there is a performance right."

The issue is complicated by the existence of other fees such as upfront "synchronization fees" that cover inclusion of songs in film or TV shows. Those fees are typically supplemented by performance fees when the film or TV shows are aired, although many composers have given away their synchronization fee rights in hopes of obtaining performance fees further down the road, but as the landscape has begun shifting to digital distribution, those composers are finding themselves with shrinking performance fee income.

"This is really a fight about the future," Israelite said. "As more and more people watch TV or movies over an Internet line as opposed to cable or broadcast signal, then we're going to lose the income of the performance. For people who do production and background music, that's how they make their living."

On the topic of 30-second music samples, Jonathan Potter, executive director of the Digital Media Association that represents distributors such as Apple, argues that copyright law protects distributors from being charged performance fees for such offerings.

"They are picking on Apple because they say Apple is making a bundle of money," Potter said. "But these companies should be thrilled that Apple and the other services are selling music and generating millions, maybe tens of millions, in royalties."

The music groups have so far had little success in their lobbying efforts with Congress, and courts have consistently sided with digital distributors in their claims that downloaded songs are not considered public performances. Composers and publishers have not, however, given up the fight.

Related Forum: Mac Apps

According to market research firm NPD, Apple's Mac OS X Snow Leopard has seen very strong sales thus far, having sold more than twice as many copies during its first two weeks on the market as Mac OS X Leopard did in late 2007. Early sales of Snow Leopard also exceed those of 2005's Mac OS X Tiger by nearly four times.

"Even though some considered Snow Leopard to be less feature-focused than the releases of Leopard or Tiger, the ease of upgrading to Snow Leopard and the affordable pricing made it a win-win for Apple computer owners - thus helping to push sales to record numbers" said Stephen Baker, vice president of industry analysis at NPD.

The report notes that Snow Leopard generated significant sales momentum, with sales dropping only 25% from week 1 to week 2. Leopard and Tiger reportedly experienced approximately 60% drops in sales numbers in their second weeks on the market.

Research analyst Gene Munster had previously estimated that Apple would sell approximately five million copies of Snow Leopard during its launch quarter, which ends later this month. Given that Apple sold over two million copies of Leopard in just its first weekend, NPD's data suggests that Apple should easily reach Munster's target.

CNET reports that GPS firm Navigon will be releasing a new feature for its MobileNavigator North America [App Store, $89.99] iPhone application that will add live traffic data to assist users in plotting routes. The add-on will be available beginning next month as a one-time $24.99 in-app purchase, although it will be discounted to $19.99 for the first four weeks of availability.

According to Navigon, the new Traffic Live feature will provide precise traffic information by using real-time speed data from over 1 million drivers across North America, including commercial fleets such as trucks and taxis, as well as regular drivers with GPS systems. The feature also uses information from traffic cameras, speed sensors, and conventional traffic messages coming through a radio network.

Navigon, which launched its North American iPhone application in late July, and has offered several updates since that time. The most recent update to MobileNavigator North America, released just last week, adds support for full text-to-speech and integrated iPod controls, as well as several other features.

Related Forum: iPhone

Hardmac reports on a performance comparison between Mac OS X Leopard and Mac OS X Snow Leopard from Christophe Ducommun, developer of MovieGate, a video encoding and DVD creation software package. Ducommun, who is optimizing his application to take advantage of the Grand Central Dispatch and Open CL features of Snow Leopard, has found remarkable performance improvements for his software on the operating system when running on a Mac Pro.

Christophe Ducommun who keeps optimizing Snow Leopard for his application MovieGate just sent us results to illustrate how Snow Leopard can improve performance when one can make use of Grand Central and Open CL. Tests below have been performed with a Mac Pro 2007 (Quad Core 2.66 GHz with a GeForce 8800 GT).

The results include an approximately 50% increase in video encoding speed when compared to Leopard, while also reducing the CPU load during video decoding by passing some of the work to the graphics processing unit.

Snow Leopard
150 frame/s for encoding in MPEG-2
70% CPU load for decoding
130% CPU load for MPEG-2 encoding (ffmpeg)

Leopard
104 frame/s for encoding in MPEG-2
165% CPU load for decoding
100% CPU load for MPEG-2 encoding (ffmpeg)

While Ducommun's experience is relatively rare at this point due to the inability for the vast majority of applications to make such comprehensive use of Grand Central Dispatch and Open CL at this time, it highlights the potential performance gains these core technologies can bring to Mac OS X as developers begin to take advantage of them.