Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
MacBook Pro Updates
Apple Retail Stores to Gain Dedicated iPhone Activation Areas and Staff?
The activation zones will reportedly be staffed by a new category of retail store employee called "iPhone Experts", who will be denoted by unique name badges and t-shirts. With the move, Apple is clearly looking to streamline the iPhone purchasing experience for customers and provide a dedicated iPhone point of contact within the crowded retail store setting, particularly for new customers whose first experience with Apple products may be the iPhone.