Apple Moves Up to #20 on 'Best Global Brands' List
Macsimum News notes that Apple has moved up to #20 on market research firm Interbrand's annual 'Best Global Brands' list. Interbrand pegged Apple's "brand" at a value of $US15.4 billion, up 12% from 2008 and enough to boost Apple to #20 from #24 in the rankings.
The recession won't take a bite out of this Apple. Declining Mac sales and fears for the company's future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.
The 2009 list was headed by Coca-Cola, IBM, and Microsoft, although Apple had the second-greatest increase in brand value (by percentage) after Google's 25% increase among the top 25 companies on the list.
Popular Stories
Apple recently announced that Tim Cook will be stepping down as CEO later this year, after 15 years of leading the company.
Effective September 1, Apple's hardware engineering chief John Ternus will become the company's next CEO, while Cook will become executive chairman of Apple's board of directors. In his new role, Apple said Cook will assist with "certain aspects" of the company,...
Instagram will remove end-to-end encryption for direct messages between users from May 8, 2026. When the date comes around, Meta will potentially be able to see the contents of all messages between users on the social media platform.
Encrypting messages has been an optional feature in Instagram since 2023, but in March of this year the social media platform quietly updated a help page to say ...
Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building the popular laptop, according to Taiwan-based tech columnist and former Bloomberg reporter Tim Culpan.
The Neo currently starts at $599 for a 256GB model, with a 512GB version at $699.
Writing in his latest Culpium newsletter, Culpan says cutting the entry-level...
