Macsimum News notes that Apple has moved up to #20 on market research firm Interbrand's annual 'Best Global Brands' list. Interbrand pegged Apple's "brand" at a value of $US15.4 billion, up 12% from 2008 and enough to boost Apple to #20 from #24 in the rankings.
The recession won't take a bite out of this Apple. Declining Mac sales and fears for the company's future without brand visionary Steve Jobs, were outweighed by record high iPod sales, doubling sales for the iPod Touch, and all-time high market share for Mac OS software. Price might be a barrier for cost-conscious consumers, but Apple responded quickly with high margin, low-priced products like the US $99 iPhone and a new, voice-activated iPod Shuffle. The Apple brand is the most supported within its industry, and among the most iconic of relatively young brands in the world.
The 2009 list was headed by Coca-Cola, IBM, and Microsoft, although Apple had the second-greatest increase in brand value (by percentage) after Google's 25% increase among the top 25 companies on the list.
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