Beats Launches New Collection of Charging Cables

In line with reseller leaks from last month, Apple's Beats brand is launching its first-ever set of charging cables today. Available in up to four color options, the new cables include USB-C to USB-C, USB-A to USB-C, and USB-C to Lightning options.

Beats Color Matched Charging Cables Feature
All three cable types are available in 1.5-meter (5-foot) and 20-centimeter (8-inch) lengths and both lengths are priced at $18.99 for a single cable. The 1.5-meter versions of USB-C to USB-C and USB-A to USB-C are also available in 2-packs for $34.99.

beats cable red pill
The 1-pack versions of the 1.5-meter cables are available in Bolt Black, Surge Stone, and Rapid Red, though the Rapid Red versions of the USB-A to USB-C and USB-C to Lightning won't be available until summer. The USB-C to USB-C cable is also available in a Nitro Navy color.

The 2-pack versions of the 1.5-meter USB-C to USB-C and USB-A to USB-C cables, as well as the three 20-centimeter cables, are available only in Bolt Black.

beats cable stone desk
The new Beats cables are made with a woven design for increased durability and to prevent tangles, with the USB-C to USB-C cables supporting charging at up to 60 watts while the USB-A to USB-C cables support charging at up to 15 watts. Data speeds on both are limited to USB 2.0 rates. The USB-C to Lightning cables support fast charging on select iPhone and iPad models, though Beats did not specify an exact wattage limit.


To promote the launch, the Beats "Pill People" have returned in a brief ad spot voiced by comedians Ben Marshall, Desi Banks and Megan Stalter.

The new cables are available to order starting today at apple.com in the United States, with on-shelf availability starting this Thursday, April 17.

beats cable navy phone
The debut of the new cables from Beats follows the launch of cases for the iPhone 16 series back in September and December as the brand has worked to expand its product portfolio into new accessory categories.

Tag: Beats

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Top Rated Comments

zedsdead Avatar
5 days ago at 07:12 am
I recommend buying Anker Thunderbolt 4 or USB C 4 cables, and then you don’t have to worry about anything…top power delivery and top speed….never have to worry about which cable you have.

Then replace with Thunderbolt 5 as you get Macs with that etc…
Score: 9 Votes (Like | Disagree)
ignatius345 Avatar
5 days ago at 07:15 am
My biggest issue with USB-C cables is knowing which ones can transfer data quickly and at what speed -- and which ones are strictly for power. I *really* wish they had some kind of universal labelling system.
Score: 9 Votes (Like | Disagree)
Dr McKay Avatar
5 days ago at 07:16 am
I was so fed up with my collection of USB C cables that I threw nearly all of them out. My collection spanned back 10 years and of course they ranged from USB 2,3,3.1,3.2,4. I had no idea if they were power only, data and power, video out etc. The only one I kept was the one that came with my AirPods which stays on my desk at all times which I use to charge my keyboard and mouse when they run low.

I ended up buying 10 USB 4 cables (C to C) and 10 (C to A) USB 3.1 gen 2 cables. I like knowing that if I grab a C to C cable it can do absolutely everything from 240W charging to video out etc. I’m still keeping my collection of micro and mini usb cables though, sure it may not be 2005 now but who knows what tomorrow will bring?
Score: 4 Votes (Like | Disagree)
jlc1978 Avatar
5 days ago at 07:08 am
Yes they are cool, but the price is crazy. In my case, since I lose cables, or give them away to friends/family that need one, far too often I'll stick with some cheaper alternatives from Anker, Belkin, et.al.
Score: 3 Votes (Like | Disagree)
Astuces iOS Avatar
5 days ago at 07:35 am
For people who don’t have cables in 2025
Score: 3 Votes (Like | Disagree)
Godspeed8230 Avatar
5 days ago at 07:38 am

I'm having a bit of a declutter craze at the moment and must have thrown out at least 30 USB-B cables (the ones you typically used for printers)

I really have no idea how I built up such a stash!
Buying a new printer is cheaper than buying new ink cartridges. That's how. ?
Score: 3 Votes (Like | Disagree)