Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year.

top stories 13apr2024
We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things are going with the iPhone 15 Pro now that it's halfway through its flagship lifecycle, so read on below for all the details on these stories and more!

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Apple plans to release its first Macs with the M4 series of chips in late 2024, according to Bloomberg's Mark Gurman.

M4 AI Optimized Feature Teal
The report says that the MacBook Pro and iMac lines will be the first to be updated with the M4 series of chips later this year, while other models like the MacBook Air, Mac mini, Mac Studio, and Mac Pro are expected to be updated with M4 series chips throughout 2025.

Gurman said the chips are "designed to highlight artificial intelligence" capabilities on the Mac.

New iPads Likely to Launch During Second Week of May

In the latest edition of his newsletter, Bloomberg's Mark Gurman said new iPad Pro and iPad Air models will likely launch during the second week of May, following reported manufacturing delays.

M3 iPad Feature 3
He also said Apple is working on new iPad mini and entry-level iPad models, but he does not expect those devices to launch until later this year.

It has been nearly 18 months since Apple last released new iPads.

Review: Six Months With the iPhone 15 Pro

It's been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long-term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features.

iPhone 15 6 Months Later Thumb 3
If you're an ‌iPhone 15 Pro‌ owner, let us know how your battery life is holding up, whether you're regularly using the Action button, and anything else you've found interesting about your experience with Apple's latest high-end flagship phone!

Here Are All the Rumored iPhone 16 Colors

We recently recapped all rumored color options for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, so be sure to check out the list to learn about the new options expected.

iPhone 16 Camera Lozenge 2 Colors
At least two new color options are rumored for the lower-end iPhone 16 and iPhone 16 Plus models, including Purple and White, while the Pro models could gain new Space Black and Rose Gold titanium finishes.

iOS 18 May Feature All-New 'Safari Browsing Assistant'

One of the new generative AI features rumored to be coming to the iPhone with iOS 18 could be a browsing assistant in Safari, according to backend code discovered on Apple's servers.

iOS 18 WWDC 24 Feature 2
While no specific details about the browsing assistant are known, the feature could allow Safari to better compete with other AI-infused web browsers available on the iPhone, such as Microsoft Edge and Arc Search.

The MacRumors Show: Apple Shortcuts and iOS 18 ft. Matthew Cassinelli

Matthew Cassinelli, one of the minds behind Workflow, joined Dan and Hartley on this week's episode of The MacRumors Show to talk Apple Shortcuts and potential improvements and AI features coming to the app in iOS 18.

The MacRumors Show Apple Shortchuts and iOS 18
Last week's episode included discussion of Apple's potential foray into robots, along with discoveries made in the iOS 17.5 beta, rumors about a new Apple Pencil, and more.

Subscribe to The MacRumors Show channel on YouTube, and listen to the podcast in Apple Podcasts or your preferred podcast app.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
A18 Pro Chip

New MacBook With A18 Pro Chip Spotted in Apple Code

Monday June 30, 2025 8:05 am PDT by
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors. Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options that include silver, blue, pink, and yellow. MacRumors...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...

Top Rated Comments

ApplesAreSweet&Sour Avatar
16 months ago

Apple updates all of their phones every year with the latest CPU. I'm disappointed they can't do this with the rest of their product line, and that we're left wondering whether a given model will be updated next month or more than a year away. I thought that moving away from Intel and using their own CPUs would have let them update more often.

I'd like to update from my Intel Mac mini, and I've priced out the replacement at close to $2K. I don't want to buy an M2 Pro when there might be an M3 soon or a much more powerful M4 a year from now, so I'm holding on to my money for now.
Apple could update every device at the same rate, once annually.

But that wouldn't lead to optimal sales and least possible losses:

iPhone by far outsells and generates higher profit margins than any other Apple Silicon powered product.

So every new chip generation, Apple leads with iPhone to make sure that there's more than plenty of the latest SoC to meet iPhone demand.

The rest of Macs and iPads then get the latest chip generation in descending order of popularity.

This is why products like MacBook Pro, iPad Pro and MacBook Air are almost (or entirely) on annual release schedules, like iPhone. But the remaining iPads and Macs usually see less frequent than annual releases.

Of course, Apple will adjust this dynamically if specific models increase in popularity, and vice-versa.

But Apple would face tremendous losses and potentially struggle to meet initial iPhone demand if every Apple Silicon phone/tablet/computer jumped to the latest chip on the same date, or even just within the same year.

For Apple, it's always, above all other device, all about the next and current iPhone.
Score: 8 Votes (Like | Disagree)
DavidSchaub Avatar
16 months ago

By never coming out with updates for so called less popular Macs as an example they are only damaging the respective models popularity? How can they possibly gain in popularity?
...
So many of these decisions are negatively impacting Mac sales.
Because the vast majority of Mac buyers don't care if their SoC is one generation old; and given how powerful modern computers are for most activities, they're right not to care too much.
Score: 7 Votes (Like | Disagree)
Souponastick270 Avatar
16 months ago
The iMac just got M3 ? Surely it would make more sense for the Mac Mini to get M4 and have it skip M3 like the iMac skipped M2
Score: 6 Votes (Like | Disagree)
bkendig Avatar
16 months ago

But Apple would face tremendous losses and potentially struggle to meet initial iPhone demand if every Apple Silicon phone/tablet/computer jumped to the latest chip on the same date, or even just within the same year.
Why? Other computer companies refresh their computer lines every year, for every new Intel CPU update.
Score: 6 Votes (Like | Disagree)
Realityck Avatar
16 months ago

Because the vast majority of Mac buyers don't care if their SoC is one generation old; and given how powerful modern computers are for most activities, they're right not to care too much.
At this moment in time a lot of potential sales are from consumers with older products, example Intel based Macs. That and also consumers being attracted to what Apple offers from other platforms/manufacturers. I never lumped AS Mac users as being motivated to upgrade to newer Macs like Apples markets iPhones. ;)
Score: 5 Votes (Like | Disagree)
javigarrido Avatar
16 months ago
Eventually Mark Gurman will get the release date right for the new ipad.
Score: 5 Votes (Like | Disagree)