Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year.

top stories 13apr2024
We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things are going with the iPhone 15 Pro now that it's halfway through its flagship lifecycle, so read on below for all the details on these stories and more!

Macs to Get AI-Focused M4 Chips Starting in Late 2024

Apple plans to release its first Macs with the M4 series of chips in late 2024, according to Bloomberg's Mark Gurman.

M4 AI Optimized Feature Teal
The report says that the MacBook Pro and iMac lines will be the first to be updated with the M4 series of chips later this year, while other models like the MacBook Air, Mac mini, Mac Studio, and Mac Pro are expected to be updated with M4 series chips throughout 2025.

Gurman said the chips are "designed to highlight artificial intelligence" capabilities on the Mac.

New iPads Likely to Launch During Second Week of May

In the latest edition of his newsletter, Bloomberg's Mark Gurman said new iPad Pro and iPad Air models will likely launch during the second week of May, following reported manufacturing delays.

M3 iPad Feature 3
He also said Apple is working on new iPad mini and entry-level iPad models, but he does not expect those devices to launch until later this year.

It has been nearly 18 months since Apple last released new iPads.

Review: Six Months With the iPhone 15 Pro

It's been a bit over six months since the iPhone 15 lineup came out in September, and MacRumors videographer Dan Barbera has been using an iPhone 15 Pro Max sans case since launch. Over on our YouTube channel, Dan did a long-term review to demo how his phone has held up and his thoughts on the Action button, battery life, and camera features.

iPhone 15 6 Months Later Thumb 3
If you're an ‌iPhone 15 Pro‌ owner, let us know how your battery life is holding up, whether you're regularly using the Action button, and anything else you've found interesting about your experience with Apple's latest high-end flagship phone!

Here Are All the Rumored iPhone 16 Colors

We recently recapped all rumored color options for the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max, so be sure to check out the list to learn about the new options expected.

iPhone 16 Camera Lozenge 2 Colors
At least two new color options are rumored for the lower-end iPhone 16 and iPhone 16 Plus models, including Purple and White, while the Pro models could gain new Space Black and Rose Gold titanium finishes.

iOS 18 May Feature All-New 'Safari Browsing Assistant'

One of the new generative AI features rumored to be coming to the iPhone with iOS 18 could be a browsing assistant in Safari, according to backend code discovered on Apple's servers.

iOS 18 WWDC 24 Feature 2
While no specific details about the browsing assistant are known, the feature could allow Safari to better compete with other AI-infused web browsers available on the iPhone, such as Microsoft Edge and Arc Search.

The MacRumors Show: Apple Shortcuts and iOS 18 ft. Matthew Cassinelli

Matthew Cassinelli, one of the minds behind Workflow, joined Dan and Hartley on this week's episode of The MacRumors Show to talk Apple Shortcuts and potential improvements and AI features coming to the app in iOS 18.

The MacRumors Show Apple Shortchuts and iOS 18
Last week's episode included discussion of Apple's potential foray into robots, along with discoveries made in the iOS 17.5 beta, rumors about a new Apple Pencil, and more.

Subscribe to The MacRumors Show channel on YouTube, and listen to the podcast in Apple Podcasts or your preferred podcast app.

MacRumors Newsletter

Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.

So if you want to have top stories like the above recap delivered to your email inbox each week, subscribe to our newsletter!

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...

Top Rated Comments

ApplesAreSweet&Sour Avatar
10 months ago

Apple updates all of their phones every year with the latest CPU. I'm disappointed they can't do this with the rest of their product line, and that we're left wondering whether a given model will be updated next month or more than a year away. I thought that moving away from Intel and using their own CPUs would have let them update more often.

I'd like to update from my Intel Mac mini, and I've priced out the replacement at close to $2K. I don't want to buy an M2 Pro when there might be an M3 soon or a much more powerful M4 a year from now, so I'm holding on to my money for now.
Apple could update every device at the same rate, once annually.

But that wouldn't lead to optimal sales and least possible losses:

iPhone by far outsells and generates higher profit margins than any other Apple Silicon powered product.

So every new chip generation, Apple leads with iPhone to make sure that there's more than plenty of the latest SoC to meet iPhone demand.

The rest of Macs and iPads then get the latest chip generation in descending order of popularity.

This is why products like MacBook Pro, iPad Pro and MacBook Air are almost (or entirely) on annual release schedules, like iPhone. But the remaining iPads and Macs usually see less frequent than annual releases.

Of course, Apple will adjust this dynamically if specific models increase in popularity, and vice-versa.

But Apple would face tremendous losses and potentially struggle to meet initial iPhone demand if every Apple Silicon phone/tablet/computer jumped to the latest chip on the same date, or even just within the same year.

For Apple, it's always, above all other device, all about the next and current iPhone.
Score: 8 Votes (Like | Disagree)
DavidSchaub Avatar
10 months ago

By never coming out with updates for so called less popular Macs as an example they are only damaging the respective models popularity? How can they possibly gain in popularity?
...
So many of these decisions are negatively impacting Mac sales.
Because the vast majority of Mac buyers don't care if their SoC is one generation old; and given how powerful modern computers are for most activities, they're right not to care too much.
Score: 7 Votes (Like | Disagree)
Souponastick270 Avatar
10 months ago
The iMac just got M3 ? Surely it would make more sense for the Mac Mini to get M4 and have it skip M3 like the iMac skipped M2
Score: 6 Votes (Like | Disagree)
bkendig Avatar
10 months ago

But Apple would face tremendous losses and potentially struggle to meet initial iPhone demand if every Apple Silicon phone/tablet/computer jumped to the latest chip on the same date, or even just within the same year.
Why? Other computer companies refresh their computer lines every year, for every new Intel CPU update.
Score: 6 Votes (Like | Disagree)
Realityck Avatar
10 months ago

Because the vast majority of Mac buyers don't care if their SoC is one generation old; and given how powerful modern computers are for most activities, they're right not to care too much.
At this moment in time a lot of potential sales are from consumers with older products, example Intel based Macs. That and also consumers being attracted to what Apple offers from other platforms/manufacturers. I never lumped AS Mac users as being motivated to upgrade to newer Macs like Apples markets iPhones. ;)
Score: 5 Votes (Like | Disagree)
javigarrido Avatar
10 months ago
Eventually Mark Gurman will get the release date right for the new ipad.
Score: 5 Votes (Like | Disagree)