Gurman: No Apple Event Planned for Upcoming iPads and Macs

Apple does not plan to hold a traditional event to unveil new iPads and Macs, according to Bloomberg's Mark Gurman. Instead, he said Apple plans to announce the products on its website with a "series of online videos and marketing campaigns."

iPad Air 12
If this plan is accurate, we can expect the new products to be announced with press releases on the Apple Newsroom website.

Gurman expects Apple to announce the following products:

  • Two new iPad Pro models with the M3 chip and OLED displays
  • A new Magic Keyboard for the iPad Pro
  • Two new iPad Air models, including a first-ever 12.9-inch model
  • At least one new Apple Pencil
  • New 13-inch and 15-inch MacBook Air models with the M3 chip

The new iPad Pro models are expected to be thinner, and they are rumored to be equipped with a landscape-oriented front camera like the iPad 10.

March or April are also common months for Apple to release a new iPhone color, and new colors for iPhone cases and Apple Watch bands.

In terms of timing, Gurman said that Apple is planning to release a "special version" of iOS 17.4 with support for the new hardware at the end of March, leading him to expect the devices to "arrive sometime in March or April." Presumably, there would also be special iPadOS 17.4 and macOS 14.4 versions preinstalled on the new iPads and Macs.

iOS 17.4 includes major changes to the App Store and more in the EU, as a result of the Digital Markets Act. Apple has until March 6 to comply with the Digital Markets Act, in order to avoid fines, so the common belief has been that iOS 17.4 will likely be released by then. The special version would follow later in the month.

Related Roundups: iPad Pro, MacBook Air, iPad Air
Related Forums: iPad, MacBook Air

Top Rated Comments

krspkbl Avatar
6 weeks ago
good. we don't need a whole song and dance. they are just revision updates. plus apple events are so dull these days the less the better.

still lookin forward to my 15" M3 Air.
Score: 37 Votes (Like | Disagree)
ThatsMeRight Avatar
6 weeks ago
I seem to be in the minority when reading the other comments, but I would have preferred an event. Not because it's necessary, but because I like it. :) I like the build up to the event when the first invitations go out, the livestream and live blogs during the event, the hands-on videos afterwards, etc.

iPads haven't been updated since 2022, so some love for them from Apple would have been nice, haha.
Score: 26 Votes (Like | Disagree)
Jpcope Avatar
6 weeks ago
With the new release of OLEDs for iPad pros this is surprising
Score: 21 Votes (Like | Disagree)
Kylo83 Avatar
6 weeks ago

It doesn't need an event and I do want the OS to be improved but OLED is a huge update for the iPad. Might actually buy one again. The LED on my old Pro sucks and MiniLED is awful.
Mini led is fine, never had an issue and no problems with burn in
Score: 21 Votes (Like | Disagree)
CheffyDude Avatar
6 weeks ago
Good! The whole pre-recorded "Life Changing Event"'s are old and boring.
Score: 20 Votes (Like | Disagree)
Kylo83 Avatar
6 weeks ago
The new iPad Pros are just gonna have oled wow nothing groundbreaking, the iPad is still an iPad that doesn’t do much more than a phone I want software to get better
Score: 12 Votes (Like | Disagree)

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