iOS 18: AI Server Industry Aiming to Win Business From Apple

AI server makers are hoping to obtain orders from Apple ahead of its highly anticipated unveiling of new AI features later this year, according to Taiwanese research firm TrendForce.

hey siri banner apple
Server manufacturer Supermicro is reportedly "aggressively expanding" its efforts to secure AI-related orders from Apple. The company has the potential to double its shipments of AI servers this year, supported by orders from existing clients including CoreWeave and Tesla.

Late last year, Apple analyst Ming-Chi Kuo reported that Apple is expected to spend around $4.75 billion on servers to support its AI technology in 2024, up from $620 million in 2023. The company could purchase up to 20,000 servers this year.

Apple is widely expected to announce a range of new AI features at WWDC later this year as part of the preview of iOS 18 and its other software updates. At its annual shareholder meeting yesterday, Apple CEO Tim Cook said that the company will "break new ground" in generative AI in 2024. "We believe it will unlock transformative opportunities for our users," he added.

Top Rated Comments

blastdoor Avatar
8 weeks ago
Apple should be making their own servers for internal use and to provide seamless cloud computation to customers. It’s crazy to feed nvidia’s crazy margins when Apple has the hardware and software talent to do this themselves. Unlike tv shows and cars, this is something well within apples core competency. If Apple can make the morning show, they absolutely should make their own AI servers.
Score: 14 Votes (Like | Disagree)
LoveTo Avatar
8 weeks ago
Wow.. The pressure is mounting from everywhere. Investors, Chinese customers, and now suppliers. I hope Apple doesn’t cave in and deliver a sub-standard product. Apple is usually late to the game but deliver something refined. Hopefully that tradition continues with Gen AI
Score: 13 Votes (Like | Disagree)
twolf2919 Avatar
8 weeks ago
Given Apple's statements about its privacy respecting AI efforts happening on-device - i.e. on your iPhone or Mac - I'd be a little leary of articles claiming Apple will invest billions into AI "servers". I'm not saying no AI will happen on servers, but by Apple's own statements - and some of the research published by Apple engineers - the bulk should happen on user devices.
Score: 11 Votes (Like | Disagree)
PhoenixAnhart Avatar
8 weeks ago
Low key excited for iOS 18 unveiling.
Score: 7 Votes (Like | Disagree)
socialwill Avatar
8 weeks ago
What I am curious about is will they use NVIDIA NPUs in the servers or something completely different? I would guess in the long term it would be 100% custom from Apple.
Score: 6 Votes (Like | Disagree)
scorpio vega Avatar
8 weeks ago

debatable. apple needs to stop lagging behind so much and keep up with the competition. People get bored with the same old same old way they eke out new features.
You mean enthusiasts get bored. The average consumer is just fine
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...