Apple Starts Letting Developers Add Alternative App Marketplaces to App Store Connect

EU developers can now add alternative app marketplaces to App Store Connect, Apple said today. Apple is also accepting submissions for the Notarization process, which is required for all apps that will be distributed through alternative marketplaces.

App Store vs EU Feature 2
Apple is making these changes to ‌App Store‌ Connect ahead of the launch of iOS 17.4, an update that overhauls the app ecosystem in the European Union. Alternative app marketplaces are special iOS apps that can be downloaded onto an iPhone from a website or a web browser, serving as an alternative to the ‌App Store‌. App marketplaces are able to distribute iOS apps, giving developers a way to sell their apps without using the ‌App Store‌.

Both alternative marketplaces and apps that are added to the ‌iPhone‌ through one of the marketplaces are checked over by Apple to prevent malware, viruses, and similar malicious content.

To add an alternative app marketplace or submit an app for Notarization, developers must agree to Apple's new business terms. The business terms include a Core Technology Fee that requires app marketplaces to pay .50 euros per install, and apps to pay the same fee after 1 million installs.

With alternative app marketplaces able to be added to ‌App Store‌ Connect, marketplace distribution and marketplace apps can be set up, and TestFlight can be used to beta test new features.

TestFlight also supports apps that use alternative browser engines and alternative payments through third-party payment providers.

Popular Stories

iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature Purple

These 5 Features Will Make the iPhone 17 the Biggest Update in Years

Monday July 22, 2024 4:02 pm PDT by
The upcoming iPhone 16 models that we're expecting to see in September are going to be quite similar to the iPhone 15 models, but rumors suggest that Apple is making big changes in 2025. We've been hearing hints of an all-new device in the iPhone lineup, and it may be the most expensive iPhone Apple has offered to date. New 'Slim' Design Rumors have taken to referring to the new iPhone 17...
Apple TV Plus Feature 2 Magenta and Blue

Apple TV+ Curbs Costs After Expensive Projects Fail to Capture Viewers

Monday July 22, 2024 5:11 am PDT by
Apple is scaling back its Hollywood spending after investing over $20 billion in original programming with limited success, Bloomberg reports. This shift comes after the streaming service, which launched in 2019, struggled to capture a significant share of the market, accounting for only 0.2% of TV viewership in the U.S., compared to Netflix's 8%. Despite heavy investment, critical acclaim,...
iPhone SE 4 Thumb 1

iPhone SE 4 Rumored to Launch Early Next Year With OLED Display, 48MP Camera, and More

Monday July 22, 2024 7:22 am PDT by
The fourth-generation iPhone SE will offer a series of major upgrades over the current model, the leaker known as "Ice Universe" claims. The information was listed in a post on Weibo, which also detailed the specifications of the iPhone 17 lineup. As previously rumored, the fourth-generation iPhone SE is expected to feature Face ID and USB-C, marking a major upgrade from current and previous ...

Microsoft Blames European Commission for Major Worldwide Outage

Monday July 22, 2024 11:55 am PDT by
Last Friday, a major CrowdStrike outage impacted PCs running Microsoft Windows, causing worldwide issues affecting airlines, retailers, banks, hospitals, rail networks, and more. Computers were stuck in continuous recovery loops, rendering them unusable. The failure was caused by an update to the CrowdStrike Falcon antivirus software that auto-installed on Windows 10 PCs, but Mac and Linux...
iOS 18 on iPhone Feature

Everything New in iOS 18 Beta 4

Tuesday July 23, 2024 1:08 pm PDT by
Apple released the fourth beta of iOS 18 today, introducing small changes to a number of features throughout the operating system. There are no big additions in this beta, but Apple is continuing to refine existing settings and design choices. Apple plans to continue updating iOS 18 over the next few months, with the update set to be released this fall. We've rounded up all of the changes...

Top Rated Comments

Stiksi Avatar
24 weeks ago

Its going to be the Wild West out there... Good luck Europeans.
Yes, we have already had multiple apocalypses due to being able to install apps on macs and jailbroken iphones that don’t pay tithes to Apple. I don’t know how we will survive. I can’t think of a worse thing that’s happened to Europeans in the last years ?
Score: 48 Votes (Like | Disagree)
soapropos Avatar
24 weeks ago
I understand why Apple wants to vet the apps to prevent malware…but at the same time I really don't see the point in an alternative marketplace if Apple is just going to have to certify the app anyway. Isn't that what everyone was upset about to begin with?
Score: 24 Votes (Like | Disagree)
coolfactor Avatar
24 weeks ago

So it begins... mark my words, with this step, iOS world will awake to life and freedom.

As a Mac user first, I'm rejoiced. Sadly I don't live in EU so I've to wait more.
That's one perspective, but not the only one.

Another is that the iOS world will become like Windows, and in some ways like macOS, where apps, and entire app marketplaces, are eventually abandoned because they just couldn't make a go of it. That's the piece that developers have taken for granted with the App Store. They don't have to worry about the "health" of the marketplace that they distribute apps through. They don't have to worry about payment processing, support/help desks, etc. This is what the 30% has always paid for. Now they'll be on their own, and the true cost of developing, distributing and supporting apps will become real.
Score: 22 Votes (Like | Disagree)
DFZD Avatar
24 weeks ago
So it begins... mark my words, with this step, iOS world will awake to life and freedom.

As a Mac user first, I'm rejoiced. Sadly I don't live in EU so I've to wait more.
Score: 20 Votes (Like | Disagree)
augustrushrox Avatar
24 weeks ago
The entire point of alternative app marketplaces is so that Apple can't control them...
Score: 19 Votes (Like | Disagree)
JamesMay82 Avatar
24 weeks ago
I don’t understand the need for it. I think the normal App Store is filled with crap so god knows what this alternative one will be like
Score: 17 Votes (Like | Disagree)