Apple Expects to Sell Fewer OLED iPad Pros Than Planned

Apple has reportedly cut components orders for its upcoming OLED iPad Pro models, suggesting that the company is now anticipating lower demand than previously expected.

iPad Pro OLED Feature 2
According to a report from Aju Korea Daily, cited by TrendForce, Apple has reduced orders of the OLED display panels designed for the next-generation iPad Pro by 20 to 30%. Apple's original order of ten million panels was split between LG Display, with six million units, and Samsung, with four million units. The cut is expected to hit LG's order specifically, reducing to three or four million units, while Samsung's order remains unchanged. This also suggests that it is primarily the 13-inch ‌iPad Pro‌ that is affected by Apple's expectation of reduced sales, since Samsung is exclusively supplying panels for the 11.1-inch model.

The scaling back of the order suggests that Apple is now planning to sell fewer new ‌iPad Pro‌ models than it initially expected. Some reports have suggested that OLED display technology will make the ‌‌iPad Pro‌‌ models much more expensive. The 11-inch OLED ‌‌iPad Pro‌‌ could be priced starting at $1,500, while the 13-inch model could be priced starting at $1,800. Currently, the 11-inch ‌‌iPad Pro‌‌ is priced starting at $799, while the 12.9-inch model with a mini-LED display is priced starting at $1,099. This could be one reason behind Apple's expectation of lower sales.

The latest indications suggest that the new ‌iPad Pro‌ models will launch in March or April, offering larger screens, the M3 chip, MagSafe charging, and support for a redesigned Magic Keyboard accessory.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

Seanm87 Avatar
6 weeks ago
If these prices are true then guess I’m hanging onto my 2018 pro for even longer.
Score: 39 Votes (Like | Disagree)
Xil3 Avatar
6 weeks ago
They keep making the iPads faster, but with the limitation of iPadOS, I just don't see the appeal. The M1 is more than enough speed for what they do. You're better off just getting a MBA at the price points these iPads are gonna sell.
Score: 39 Votes (Like | Disagree)
AeroEd Avatar
6 weeks ago

If these prices are true then guess I’m hanging onto my 2018 pro for even longer.
Come on Apple fans, don't get budget conscious now, how else will apple reach $4 trillion or even $5 trillion
Score: 35 Votes (Like | Disagree)
MacBird Avatar
6 weeks ago
Going from $800 to $1500 just because of OLED would be quite a sticker shock. Makes the M2 version look more attractive.
Score: 33 Votes (Like | Disagree)
contacos Avatar
6 weeks ago
Come at me but even M1 is still overkill and not taken advantage simply due to restrictions by iPadOS. You can even argue how "sustainable" Apple actually is, releasing a new tablet "just because".

It's not even meant in a bad way, I guess I am just saying an iPad from 3 (?) years ago is still running perfectly, which is actually great!
Score: 33 Votes (Like | Disagree)
zombierunner Avatar
6 weeks ago
It means the 13 inch iPad Pro is going to be super expensive.
Score: 24 Votes (Like | Disagree)

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