Apple Expects to Sell Fewer OLED iPad Pros Than Planned
Apple has reportedly cut components orders for its upcoming OLED iPad Pro models, suggesting that the company is now anticipating lower demand than previously expected.
![iPad Pro OLED Feature 2](https://images.macrumors.com/t/K9IQ6tl-1PWJ7zc9S5CaG_W0D1Q=/400x0/article-new/2022/07/iPad-Pro-OLED-Feature-2.jpg?lossy)
According to a report from Aju Korea Daily, cited by TrendForce, Apple has reduced orders of the OLED display panels designed for the next-generation iPad Pro by 20 to 30%. Apple's original order of ten million panels was split between LG Display, with six million units, and Samsung, with four million units. The cut is expected to hit LG's order specifically, reducing to three or four million units, while Samsung's order remains unchanged. This also suggests that it is primarily the 13-inch iPad Pro that is affected by Apple's expectation of reduced sales, since Samsung is exclusively supplying panels for the 11.1-inch model.
The scaling back of the order suggests that Apple is now planning to sell fewer new iPad Pro models than it initially expected. Some reports have suggested that OLED display technology will make the iPad Pro models much more expensive. The 11-inch OLED iPad Pro could be priced starting at $1,500, while the 13-inch model could be priced starting at $1,800. Currently, the 11-inch iPad Pro is priced starting at $799, while the 12.9-inch model with a mini-LED display is priced starting at $1,099. This could be one reason behind Apple's expectation of lower sales.
The latest indications suggest that the new iPad Pro models will launch in March or April, offering larger screens, the M3 chip, MagSafe charging, and support for a redesigned Magic Keyboard accessory.
Popular Stories
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...