Next Year's OLED iPad Pro Models Could Have These Eye-Watering Starting Prices

Apple's 2024 OLED iPad Pro models could be vastly more expensive than its existing iPad Pros and even more costly than some MacBook Pros currently on sale, claims a new Korean report.

iPad Pro OLED Feature 2
According to industry sources cited by The Elec, Apple is already considering its pricing strategy for next year's two OLED iPad Pro models, with current estimates starting at $1,500 and $1,800 for the 11-inch and 13-inch models, respectively.

That would make the 11-inch device over 80 percent more expensive than the existing 11-inch ‌iPad Pro‌ with LED Liquid Retina display, which starts at $799, and the 13-inch model over 60% more expensive than the current 12.9-inch ‌iPad Pro‌ with mini-LED Liquid Retina XDR display, which starts at $1,099.

The OLED price estimates even eclipse the price of some MacBook Pro models currently on sale. For example, the 13.6-inch MacBook Air with M2 chip starts at $1,199, while the 13-inch MacBook Pro with M2 chip starts at $1,299.

According to the Korean-language report, the industry response to the price hikes is divided: Some consider them a reasonable increase given the switch to superior OLED technology that will attract Apple's loyal customer base, while others believe the prices will make it difficult to maintain sales because iPads lack the replacement demand of iPhones.

The main reason for the increases is said to be the large proportion of material costs taken up by OLED panel procurement. Apple is currently believed to be in discussion with Samsung and LG Display about the price of supplying the panels, the specifications for which will require the use of production processes that have not been combined before for OLED panels of the required size.


According to The Elec, the supply price of OLED panels for existing 10-inch devices is around $100 to $150, whereas the outlay for the processes involved in making Apple's required 11-inch and 13-inch panels may be closer to $270 and $350, respectively.

The report notes that current OLED iPad Pro price estimates from the industry could change in the future. The OLED panels scheduled to be delivered by LG and Samsung are still in the development stage, so the panel prices have not been finalized.

Still, there are reportedly concerns among panel suppliers Samsung, LG, and BOE about how Apple's OLED iPad Pro prices and shipment forecasts could negatively affect profits and production line investment. Samsung is set to invest in eighth-generation OLED production lines, which should "theoretically" result in lower-costing panels, but they have already been earmarked for Apple's future OLED MacBooks, which are also expected to debut in 2024.

Related Roundup: iPad Pro
Buyer's Guide: iPad Pro (Caution)

Popular Stories

maxresdefault

Everything Apple Announced at WWDC 2025 in 10 Minutes

Monday June 9, 2025 5:21 pm PDT by
At today's WWDC 2025 keynote event, Apple unveiled a new design that will inform the next decade of iOS, iPadOS, and macOS development, so needless to say, it was a busy day. Apple also unveiled a ton of new features for the iPhone, an overhauled Spotlight interface for the Mac, and a ton of updates that make the iPad more like a Mac than ever before. Subscribe to the MacRumors YouTube channel ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iPadOS 26 Apple Newsroom

Apple Says iPadOS 26 is Compatible With These iPad Models

Monday June 9, 2025 11:22 am PDT by
Apple today announced that iPadOS 26 will be compatible with the iPad models listed below. iPadOS 26 features a new Liquid Glass design, a menu bar, improved app windowing, and more. iPadOS 26 supports the following iPad models:iPad Pro (M4) iPad Pro 12.9-inch (3rd generation and later) iPad Pro 11-inch (1st generation and later) iPad Air (M2 and later) iPad Air (3rd generation and...
apple beta 26 lineup

Apple 'Sherlocked' These Apps at WWDC 2025

Wednesday June 11, 2025 7:14 am PDT by
Apple at WWDC previewed a bunch of new features coming in its updated operating systems, but certain changes will have been met with dismay by third-party developers who already offer apps with equivalent or similar features. In other words, their product has been "sherlocked" by Apple. When Apple creates an app or a feature that has functionality found in a third-party app, it is referred...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
iPhone Car Key WWDC 2025

Apple Says These 13 Vehicle Brands Will Soon Offer iPhone Car Keys

Monday June 9, 2025 2:38 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote today, Apple said that 13...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
iOS 26 on Three iPhones

iOS 26 Includes These 100 New Features and Changes for Your iPhone

Tuesday June 10, 2025 11:59 am PDT by
Apple has announced iOS 26, and the upcoming software update includes a long list of new features and changes for iPhones. The first iOS 26 developer beta is now available, and a public beta will follow next month. The update will be released later this year. iOS 26 is compatible with the iPhone 11 and newer. Below, we have provided a high-level overview of 100 new features and changes ...

Top Rated Comments

Armada2 Avatar
30 months ago
We need to HOLD and not buy at that price! if people buy then Apple will think that is acceptable!! and that will be the new price for the future.
Score: 64 Votes (Like | Disagree)
chrizzz09 Avatar
30 months ago
Well, guess my 2018 iPad Pro is going for another year then.

Truly a beast of an iPad.
Score: 55 Votes (Like | Disagree)
pcd213 Avatar
30 months ago
Introducing the iMortgage, our newest product in the Apple Pay lineup. Now you can finance your OLED iPad purchase over 30 years with a fixed interest rate. You can even get a tax deduction on your interest payments!
Score: 49 Votes (Like | Disagree)
WiiDSmoker Avatar
30 months ago

Well, guess my 2018 iPad Pro is going for another year then.

Truly a beast of an iPad.
They accidentally made that one too good.
Score: 40 Votes (Like | Disagree)
mazz0 Avatar
30 months ago
There’s no way I’d pay MacBook Pro prices for an iPad while it remains limited by iPadOS. Bring iPadOS and MacOS together and I’m in, but no, what we get instead is Stage Manager, a pointless and failed attempt to reinvent the wheel, solving the same problem windowed operating systems have already solved, only badly. Sorry, tangential rant over!
Score: 40 Votes (Like | Disagree)
andrewxgx Avatar
30 months ago

No way this happens.
no way this does not happen, apple desperately wants to try higher pricing strategy (just look at rumors of iPhone Ultra)
question is, whether people will actually buy it or will the sales drop massively
Score: 33 Votes (Like | Disagree)