Next Year's OLED iPad Pro Models Could Have These Eye-Watering Starting Prices

Apple's 2024 OLED iPad Pro models could be vastly more expensive than its existing iPad Pros and even more costly than some MacBook Pros currently on sale, claims a new Korean report.

iPad Pro OLED Feature 2
According to industry sources cited by The Elec, Apple is already considering its pricing strategy for next year's two OLED iPad Pro models, with current estimates starting at $1,500 and $1,800 for the 11-inch and 13-inch models, respectively.

That would make the 11-inch device over 80 percent more expensive than the existing 11-inch ‌iPad Pro‌ with LED Liquid Retina display, which starts at $799, and the 13-inch model over 60% more expensive than the current 12.9-inch ‌iPad Pro‌ with mini-LED Liquid Retina XDR display, which starts at $1,099.

The OLED price estimates even eclipse the price of some MacBook Pro models currently on sale. For example, the 13.6-inch MacBook Air with M2 chip starts at $1,199, while the 13-inch MacBook Pro with M2 chip starts at $1,299.

According to the Korean-language report, the industry response to the price hikes is divided: Some consider them a reasonable increase given the switch to superior OLED technology that will attract Apple's loyal customer base, while others believe the prices will make it difficult to maintain sales because iPads lack the replacement demand of iPhones.

The main reason for the increases is said to be the large proportion of material costs taken up by OLED panel procurement. Apple is currently believed to be in discussion with Samsung and LG Display about the price of supplying the panels, the specifications for which will require the use of production processes that have not been combined before for OLED panels of the required size.


According to The Elec, the supply price of OLED panels for existing 10-inch devices is around $100 to $150, whereas the outlay for the processes involved in making Apple's required 11-inch and 13-inch panels may be closer to $270 and $350, respectively.

The report notes that current OLED iPad Pro price estimates from the industry could change in the future. The OLED panels scheduled to be delivered by LG and Samsung are still in the development stage, so the panel prices have not been finalized.

Still, there are reportedly concerns among panel suppliers Samsung, LG, and BOE about how Apple's OLED iPad Pro prices and shipment forecasts could negatively affect profits and production line investment. Samsung is set to invest in eighth-generation OLED production lines, which should "theoretically" result in lower-costing panels, but they have already been earmarked for Apple's future OLED MacBooks, which are also expected to debut in 2024.

Related Roundup: iPad Pro
Related Forum: iPad

Top Rated Comments

Armada2 Avatar
2 weeks ago
We need to HOLD and not buy at that price! if people buy then Apple will think that is acceptable!! and that will be the new price for the future.
Score: 63 Votes (Like | Disagree)
chrizzz09 Avatar
2 weeks ago
Well, guess my 2018 iPad Pro is going for another year then.

Truly a beast of an iPad.
Score: 54 Votes (Like | Disagree)
pcd213 Avatar
2 weeks ago
Introducing the iMortgage, our newest product in the Apple Pay lineup. Now you can finance your OLED iPad purchase over 30 years with a fixed interest rate. You can even get a tax deduction on your interest payments!
Score: 47 Votes (Like | Disagree)
mazz0 Avatar
2 weeks ago
There’s no way I’d pay MacBook Pro prices for an iPad while it remains limited by iPadOS. Bring iPadOS and MacOS together and I’m in, but no, what we get instead is Stage Manager, a pointless and failed attempt to reinvent the wheel, solving the same problem windowed operating systems have already solved, only badly. Sorry, tangential rant over!
Score: 40 Votes (Like | Disagree)
WiiDSmoker Avatar
2 weeks ago

Well, guess my 2018 iPad Pro is going for another year then.

Truly a beast of an iPad.
They accidentally made that one too good.
Score: 38 Votes (Like | Disagree)
andrewxgx Avatar
2 weeks ago

No way this happens.
no way this does not happen, apple desperately wants to try higher pricing strategy (just look at rumors of iPhone Ultra)
question is, whether people will actually buy it or will the sales drop massively
Score: 33 Votes (Like | Disagree)

Popular Stories

dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
apple park at night 1

Apple 'Tracking Employee Attendance' in Crackdown on Remote Working

Thursday March 23, 2023 3:41 am PDT by
Apple is tracking the attendance of its employees at offices using badge records in order to ensure they are coming in at least three times a week, according to Platformer's Zoë Schiffer. Since April 2022, Apple employees have been operating on a hybrid home/office work policy as part of a gradual return strategy following the pandemic, with staff required to work from the office at least...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Rumor Recap: 10 New Features and Changes to Expect

Thursday March 23, 2023 6:42 am PDT by
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular. Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
maxresdefault

Nothing Launches $149 Ear (2) Wireless Earbuds to Compete With AirPods Pro 2

Wednesday March 22, 2023 9:48 am PDT by
Nothing today announced the launch of its second-generation wireless earbuds, the Nothing Ear (2), which offer many of the same features as Apple's AirPods Pro 2 at a lower price point. We went hands-on with the Ear (2) earbuds to see whether they're a viable alternative to the AirPods Pro 2 for those who want to save some cash. The Ear (2) earbuds are the successor to the Nothing Ear (1),...
TMobile Sprint

Apple Stops Allowing Sprint iPhone Activations, Removes Sprint References From Online Store

Thursday March 23, 2023 12:06 pm PDT by
Apple is no longer allowing customers who purchase an iPhone, cellular iPad, or Apple Watch to activate a device with now-defunct mobile carrier Sprint. Apple has also removed remaining references to Sprint from its online store. When checking out with a new purchase, Sprint is no longer an option for connectivity, a change that Apple appears to have implemented today. Prior to now, Sprint...
iOS 16

iOS 16.4 for iPhone Nearing Launch With These 5 New Features

Monday March 20, 2023 11:50 am PDT by
Apple says iOS 16.4 is coming in the spring, which began this week. In his Sunday newsletter, Bloomberg's Mark Gurman said the update should be released "in the next three weeks or so," meaning a public release is likely in late March or early April. iOS 16.4 remains in beta testing and introduces a handful of new features and changes for the iPhone. Below, we have recapped five new features ...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...