New Version of Siri With Generative AI Again Rumored for WWDC

Apple is preparing to preview a new version of Siri with generative AI and a range of new capabilities at WWDC, according to a post on the Korean social media site Naver from a user with a track record for posting Apple rumors.

siri symbol iphone feature
According to developer sources speaking to the operator of tech news aggregator account "yeux1122" on Naver, Apple has recently made progress with integrating generative AI into ‌Siri‌ using its Ajax-based model that Bloomberg's Mark Gurman first mentioned in July. The new version of ‌Siri‌ apparently touts natural conversation capabilities, as well as increased user personalization.

The new features are believed to be available across devices, suggesting that the new version of ‌Siri‌ will retain conversation information from one device to another. It is also said to feature a new "Apple-specific creational service," which might relate to the previously reported Siri-based Shortcuts capabilities rumored for iOS 18.

Apple is purportedly working on linkages for the new version of ‌Siri‌ to connect to various external services, likely via an API. Finally, the report suggests that some of Apple's new AI features may differ based on subscription service status, but it is unclear what shape this could take.

A recent forecast from Deepwater Asset Management similarly claimed that Apple will bring generative AI to ‌Siri‌ this year. The Naver blog account has a mixed track record for forecasting Apple's plans, but some of its claims have proven to be significant. For example, in March 2022 it accurately revealed some details about the third-generation iPhone SE ahead of Apple launching the model. In October of the same year it also accurately predicted that Apple would delay the release of new 14-inch and 16-inch MacBook Pro models until early 2023.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

iphone 17 pro asherdipps

iPhone 17 Pro Max Rumors Allegedly Refer to 'iPhone 17 Ultra' Model

Friday March 14, 2025 7:56 am PDT by
If you've been following iPhone rumors over the last few years, you may remember reading reports that Apple flirted with the idea of introducing a super high-end "Ultra" model that would either replace its Pro Max device or sit above it in Apple's smartphone hirearchy. These reports appeared in the pre-launch iPhone 15 and iPhone 16 rumor cycles, but ultimately came to nothing. Now though, the...
ios 18 4 carplay

Apple Upgrades CarPlay in Two Ways

Wednesday March 12, 2025 6:05 am PDT by
The upcoming iOS 18.4 update for the iPhone includes a smaller but meaningful improvement for Apple's in-car iPhone mirroring system CarPlay. Specifically, CarPlay now shows a third row of icons, up from two rows previously. However, this change is only visible in vehicles with a larger center display. For example, a MacRumors Forums member noticed the change in a Toyota Tundra with a...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 11, 2025 3:26 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...
apple surveyor app

Apple Launches 'Surveyor' App for Apple Maps Data Collection

Friday March 14, 2025 10:38 am PDT by
Apple today launched a new app called Surveyor, which is designed to allow users to collect data like images of street signs and roadside details to improve Apple Maps. The app is not public facing and appears to be for use with companies that Apple partners with to assign mapping tasks. Downloading the app and opening it up directs users to "Open Partner App" to choose a task. Tapping on...
iPhone 17 Air Size Feature

Ultra-Thin 'iPhone 17 Air' Rumored to Include These 12 Features

Saturday March 15, 2025 10:50 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the "iPhone 17 Air" sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Apple Intelligence Comes Under Fire Feature

Apple Reassures Siri Team Members Feeling Disappointed and Embarrassed by Apple Intelligence Delay

Friday March 14, 2025 11:45 am PDT by
Apple is reassuring employees on the Siri team who may be feeling demotivated by the recent Siri delays and the bad press surrounding the company's decisions, reports Bloomberg. In a Siri team meeting, Apple senior director Robby Walker acknowledged that employees might be feeling "angry, disappointed, burned out and embarrassed" following the Siri delay, but he praised the hard work of...
iOS 19 visionOS UI Elements

iOS 19 to Have Some of the 'Biggest' Design Changes in iPhone's History

Sunday March 16, 2025 10:35 am PDT by
Apple is planning some of the "biggest iOS and macOS redesigns in its history," according to Bloomberg's Mark Gurman. In his Power On newsletter today, Gurman reiterated that iOS 19 will have a visionOS-like design with more transparent interfaces:The new interfaces will adopt the design principles introduced in visionOS, the software for Apple's Vision Pro headset. That includes greater...
Sad Siri Feature

Kuo: Cook Should Personally Address Siri Apple Intelligence Failure

Thursday March 13, 2025 4:02 pm PDT by
Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming-Chi Kuo said today. Announcing the delay through a press statement was a bad decision, and Apple should instead have gone through official channels. Kuo referenced the well-known "Antennagate" PR crisis when the iPhone 4 launched in 2010, and the way that then Apple...
iOS 18

12 New Things Your iPhone Can Do in iOS 18.4

Monday March 10, 2025 9:28 am PDT by
Apple is set to release iOS 18.4 in early April, bringing further refinements to Apple Intelligence features, a neat new capability to iPhone 15 Pro devices, new emoji, and more. While not quite as packed with new features as Apple's preceding iOS 18 point releases, iOS 18.4 still introduces enhancements that aim to make your iPhone smarter and more intuitive. Below, we've listed 12 new...

Top Rated Comments

abatabia Avatar
16 months ago
Only place for Siri to go is up.
Score: 29 Votes (Like | Disagree)
ghanwani Avatar
16 months ago

Only place for Siri to go is up.
Don’t underestimate Apple.
Score: 20 Votes (Like | Disagree)
BanjoDudeAhoy Avatar
16 months ago
I do wonder how AI can (in the mid to long term) be reconciled with the ubiquitous call for more sustainability.
It’s not exactly a secret how much energy AI data centers are using. So especially from a company like Apple I would like to see some kind of statement on that. Or are we just going to pretend this is good and absolutely essential use of insane amounts of energy?

Microsoft were recently pushing “ads” on the Xbox Home Screen to encourage users to save energy - while the company itself is massively pushing their AI crap. Like my individual savings of energy could possibly make any difference with that background. But sure, I’ll unplug my Xbox when I’m not using it.
Score: 13 Votes (Like | Disagree)
PerfectChaos Avatar
16 months ago

This is just me, the moment that AI is added to Siri would be the moment I turn it off.
It is still unregulated unlike EU.
True, but Siri is AI..
Score: 12 Votes (Like | Disagree)
MNWildFan Avatar
16 months ago
Hopefully this could be what saves Siri, as unlike the other assistants, it's so far behind the rest it's not even funny
Score: 10 Votes (Like | Disagree)
IllegitimateValor Avatar
16 months ago

Finally, the report suggests that some of Apple's new AI features may differ based on subscription service status, but it is unclear what shape this could take.
I miss the value of owning a function in perpetuity. Yesterday the DICTIONARY didn’t have a word I needed to look up, but offered the souped up dictionary with that definition and more for a small yearly subscription fee.

Endless subscription services are a capitalistic evil we must escape. How can we kill this cancer?

Edit: Add to this the headache of being too poor to retain subscriptions, turning them off, and being stuck with ONLY the music I purchased pre-Apple Music despite years of money spent. The prices are too high for such a small amount going to artists.
Score: 10 Votes (Like | Disagree)