Apple Pausing Advertising on X Following Latest Elon Musk Controversy
Apple is pausing all of its advertising on social network X, formerly known as Twitter, reports Axios. The decision comes following antisemitic remarks that Musk made on Wednesday.
After advertisers fled from X after Musk's takeover of the social network, Apple continued to pay for ad spots, and has been one of the Twitter's largest ad partners. Back in March, Musk thanked Apple for its support, calling the company one of Twitter's "biggest advertisers."
Apple did temporarily pause ads on Twitter back in November 2022, which spurred Musk to lash out and ask if Apple hated "free speech." Musk also said that Apple had threatened to remove Twitter from the App Store, and said that he would "make an alternative phone" if the social network was ultimately pulled.
The dispute was resolved after Musk met with Cook at Apple Park later that year, after which Musk claimed that Apple had in fact never threatened to remove Twitter from the App Store and that it was a "misunderstanding." Musk ultimately called it a "good conversation," and after that point, Apple "fully resumed" advertising. Reports in 2022 suggested Apple was spending more than $100 million per year on Twitter ads.
With Musk's latest comments, and evidence that X is showing Apple ads alongside pro-Hitler content, it is unclear if Apple will be convinced to resume advertising again sometime in the future. Apple CEO Tim Cook in September said that Apple is "constantly" evaluating whether Apple should be buying ads on the social network.
Apple is not the only company pulling out of Twitter ads. IBM said this week that it is pulling ads, and the European Union also no longer plans to advertise on the social network. The White House earlier today condemned Musk's comments, and X employees told The New York Times that it has been fielding calls from other companies upset with Musk.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Popular Stories
iOS 17.2 has been in beta testing for over a month, and it should be released to all users in a few more weeks. The software update includes many new features and changes for iPhones, including the dozen that we have highlighted below. iOS 17.2 is expected to be released to the public in mid-December. To learn about even more features coming in the update, check out our full list. Journal ...
Apple today released iOS 17.1.2 and iPadOS 17.1.2, small updates to the iOS 17 and iPadOS 17 operating systems that Apple introduced in September. iOS 17.1.2 and iPadOS 17.1.2 come a few weeks after the release of iOS 17.1.1, another bug fix update. iOS 17.1.2 and iPadOS 17.1.2 can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update....
Apple made the first beta of iOS 17.2 available to developers in October. Since then we've seen three more betas, and with each iteration Apple continues to add more new features and changes, many of which users have been anticipating for quite a while. Below, we've listed 28 new things that are coming to your iPhone when the finalized version is publicly released this December. 1. Help...
Apple is ending its credit card partnership with Goldman Sachs, according to The Wall Street Journal. Apple plans to stop working with Goldman Sachs in the next 12 to 15 months, and it is not yet clear if Apple has established a new partnership for the Apple Card. Apple and Goldman Sachs will dissolve their entire consumer partnership, including the Apple Card and the Apple Savings account....
Apple is wrapping up development on iOS 17.2, with the update expected to come out in December. While we're getting to the end of the beta testing period, Apple is still tweaking features and adding new functionality. We've rounded up everything new in the fourth beta of iOS 17.2. Default Notification Sound Under Sounds & Haptics, there's a new "Default Alerts" section that allows you to ...
The release of the iPhone 15 Pro and Pro Max saw the introduction of an entirely new user-configurable button known as the Action button, and now, MacRumors has seen extensive evidence confirming Apple is planning to include the Action button on the entire iPhone 16 range. Designs and plans for the Action button date back to at least 2021, as the button was intended for release alongside hapt...
Anker's Black Friday/Cyber Week event is entering its final days this weekend, and it's still offering up to 60 percent off sitewide. There are also a few "mystery boxes" that can include hundreds of dollars in savings, if you're willing to risk not knowing what you're buying ahead of time. All of these sales will end on December 3. Note: MacRumors is an affiliate partner with Anker. When you...
Apple and Paramount have discussed bundling their TV streaming services at a discount, according to a new report by The Wall Street Journal. The companies have talked about offering a combination of Paramount+ and Apple TV+ that would cost less than subscribing to both services separately, according to people familiar with the discussions. The discussions are in their early stages, and it is ...
Earlier this month, Apple announced that it will finally support RCS in the Messages app on the iPhone starting later next year. This change will result in several improvements to the messaging experience between iPhones and Android devices. RCS will become the new default standard for messaging between iPhones and Android devices, but these conversations will still have green bubbles like...
