Apple Planning System for Retail Stores to Update iPhone Software With No Need to Open Box

Apple is planning to implement an innovative new system that allows retail store staff to wirelessly update iPhones inside their sealed boxes, according to Bloomberg's Mark Gurman.

Apple Store Vancouver Canada
In the most recent "Power On" newsletter, Gurman outlined how Apple plans to tackle brand new iPhones being sold in retail stores with outdated software. For example, the iPhone 15 lineup shipped with iOS 17, but iOS 17.0.1 was already available upon its launch and the devices required a update to iOS 17.0.2 to fix an issue that prevented the transfer of data directly from another iPhone during the setup process.

Apple wants customers to receive iPhones with the latest version of iOS to avoid users having to update themselves, especially if important updates have been pushed to address high-profile bugs. Before the end of the next year, Apple will apparently provide a new system to retail stores to address this. It features a "proprietary pad-like device" that retail store staff can place a sealed ‌iPhone‌ box on top of. The system then wirelessly turns on the ‌iPhone‌, updates its software to the latest version, and powers it off, with no need to open the device's packaging.

Popular Stories

iPhone 17 Pro Dual Tone Feature 1

iPhone 17 Pro Launching Later This Year With These 8 New Features

Thursday January 9, 2025 5:45 am PST by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro concept based on rumors Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025: More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Generic iOS 18

iOS 18.3 Coming Soon: Here's What's New

Monday January 13, 2025 5:33 am PST by
iOS 18.3 is currently in beta for developers and public beta testers. So far, the upcoming iPhone software update is very minor in scope. Below, we outline what is new in iOS 18.3 so far. The only potential new feature coming to iPhones with iOS 18.3 so far is robot vacuum support in the Home app, but this functionality is not yet live. Apple is laying the groundwork for the feature,...
HomePod mini and Apple TV

HomePod Mini 2 and New Apple TV Launch Timeframe Narrowed Down

Sunday January 12, 2025 4:11 pm PST by
Bloomberg's Mark Gurman recently reported that Apple plans to release new HomePod mini and Apple TV models this year, and now he has provided a more precise timeframe. In his Power On newsletter today, Gurman said Apple is currently aiming to launch the new HomePod mini and Apple TV models "toward the end of the year." That timeframe suggests the devices will be released at some point...
new magsafe charger

Apple Releases Updated MagSafe Charger Firmware

Tuesday January 14, 2025 11:30 am PST by
Apple today released new firmware designed for the 25W MagSafe Charger that is compatible with the iPhone 12 and later and the latest AirPods and Apple Watch models. The updated firmware is version 2A143, up from the 2A138 firmware that the accessory shipped with. In the Settings app, you'll see a different version number than the internal firmware number. The 2024 MagSafe charger was...
se 4 for 2025

When to Expect the iPhone SE 4 or So-Called 'iPhone 16E' to Launch

Friday January 10, 2025 9:20 am PST by
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing. The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
airpods pro 2 gradient

AirPods Pro 3 Expected This Year: Here's What We Know

Wednesday January 8, 2025 7:05 am PST by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as...
AppleEventLogoFeature

Apple Focusing on These Eight New Low-Cost Devices in 2025

Saturday January 11, 2025 1:00 am PST by
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect. With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
General Apps Messages Redux

Phishing Attacks Use This Simple Trick to Defeat iPhone Message Security

Monday January 13, 2025 6:11 am PST by
A new social engineering tactic is being used by cybercriminals to trick iPhone users into disabling iMessage's built-in phishing protection, in a bid to expose them to malicious links and scams, according to BleepingComputer. The scam exploits a security feature in iMessage that automatically disables links from unknown senders. Apple told the outlet that when users reply to these messages...

Top Rated Comments

thisisnotmyname Avatar
16 months ago
Sounds like a great new attack vector for high level (state sponsored and such) hacking
Score: 58 Votes (Like | Disagree)
I7guy Avatar
16 months ago
Bravo apple. Very cool idea.
Score: 29 Votes (Like | Disagree)
Capeto Avatar
16 months ago

Sounds like a great new attack vector for high level (state sponsored and such) hacking
Exactly what I was thinking– having a way to wirelessly change the software on your phone when it's off seems like a huge security risk.
Score: 28 Votes (Like | Disagree)
Tenkaykev Avatar
16 months ago

So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Schrodingers update. Did it update successfully ? ?
Score: 28 Votes (Like | Disagree)
Franjelisco Avatar
16 months ago
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Score: 17 Votes (Like | Disagree)
djphat2000 Avatar
16 months ago

Sounds like a great new attack vector for high level (state sponsored and such) hacking
Exactly. I'm not for this.
Score: 17 Votes (Like | Disagree)