Apple Planning System for Retail Stores to Update iPhone Software With No Need to Open Box

Apple is planning to implement an innovative new system that allows retail store staff to wirelessly update iPhones inside their sealed boxes, according to Bloomberg's Mark Gurman.

Apple Store Vancouver Canada
In the most recent "Power On" newsletter, Gurman outlined how Apple plans to tackle brand new iPhones being sold in retail stores with outdated software. For example, the iPhone 15 lineup shipped with iOS 17, but iOS 17.0.1 was already available upon its launch and the devices required a update to iOS 17.0.2 to fix an issue that prevented the transfer of data directly from another iPhone during the setup process.

Apple wants customers to receive iPhones with the latest version of iOS to avoid users having to update themselves, especially if important updates have been pushed to address high-profile bugs. Before the end of the next year, Apple will apparently provide a new system to retail stores to address this. It features a "proprietary pad-like device" that retail store staff can place a sealed ‌iPhone‌ box on top of. The system then wirelessly turns on the ‌iPhone‌, updates its software to the latest version, and powers it off, with no need to open the device's packaging.

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Top Rated Comments

thisisnotmyname Avatar
9 months ago
Sounds like a great new attack vector for high level (state sponsored and such) hacking
Score: 58 Votes (Like | Disagree)
I7guy Avatar
9 months ago
Bravo apple. Very cool idea.
Score: 29 Votes (Like | Disagree)
Capeto Avatar
9 months ago

Sounds like a great new attack vector for high level (state sponsored and such) hacking
Exactly what I was thinking– having a way to wirelessly change the software on your phone when it's off seems like a huge security risk.
Score: 28 Votes (Like | Disagree)
Tenkaykev Avatar
9 months ago

So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Schrodingers update. Did it update successfully ? ?
Score: 28 Votes (Like | Disagree)
Franjelisco Avatar
9 months ago
So everytime a new update comes out all the iphone inventory has to be taken out and placed on that pad? Many stores have hundreds if not thousands of iPhones in all models, colours and capacities. How many pads per store are needed for this system to be effective? Seems like a nightmare for employees…
Score: 17 Votes (Like | Disagree)
djphat2000 Avatar
9 months ago

Sounds like a great new attack vector for high level (state sponsored and such) hacking
Exactly. I'm not for this.
Score: 17 Votes (Like | Disagree)