Will There Be An Apple Event in October?

It is typical for Apple to hold up to four events per year: one in the spring, WWDC in June, the fall iPhone event, and a fourth fall event that's Mac and/or iPad focused. Unfortunately, there are few additional product announcements planned for the final months of 2023, and it's looking like there won't be another fall event this year.

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Earlier this month, Bloomberg's Mark Gurman told The MacRumors Show hosts that he does not expect Apple to hold an October event because the company does not have enough new products and features to justify it. Major new ‌iPad‌ and Mac launches are not expected until 2024, suggesting it will be a slow holiday season for Apple outside of the ‌iPhone‌ and Apple Watch.

There is a possibility that we will see at least one iPad unveiled in October, perhaps an iPad mini, an iPad Air, or an 11th-generation low-cost ‌iPad‌, but these will be minor refreshes. iPad Pro models with OLED displays and M3 chips won't be coming until 2024.

We could also see at least one Mac with a new M3 chip, and this could be a MacBook Air, 13-inch MacBook Pro, a Mac mini, or a 24-inch iMac. Gurman said that if these products do come out in 2023, Apple is likely to unveil them via press release rather than with an event.

While Gurman believes M3 Macs could come out in 2023, Apple analyst Ming-Chi Kuo said recently that Apple will not launch new MacBook models with M3 processors before the end of the year, which may narrow down any M3 Mac releases to desktop models.

Apple did not hold an October event last year, but there were October events in 2013, 2014, 2016, 2018, 2020, and 2021.

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Top Rated Comments

klasma Avatar
9 months ago
Clearly there will be a surprise event where they finally unveil the iPhone 15 mini and 15 Pro mini.
Score: 30 Votes (Like | Disagree)
steve09090 Avatar
9 months ago

Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).
Isn’t that what people want? Apple dominate a saturated market, even though they ALWAYS have the most popular phone and tablet and watch. But when they don’t come up with multiple revolutionary products every year, they say they boring or going through the motions. I find these people rather predictable and boring tbh.
Score: 18 Votes (Like | Disagree)
Andres Cantu Avatar
9 months ago
I have a difficult time believing Apple will unveil the M3 in any product before the Apple Vision Pro launches in Q1 2024. It would give a bad look to such an expensive product, since it has the M2.

I’m thinking the M3 products will be released at WWDC 2024.
Score: 14 Votes (Like | Disagree)
Woochoo Avatar
9 months ago
Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).
Score: 10 Votes (Like | Disagree)
abatabia Avatar
9 months ago

Pretty boring year from Apple, the only interesting product was the Vision Pro and that was just a presentation a year and a half before it's released. The rest was just more of the same (bigger MBA, better CPU Apple Watch, and the iPhone 12 Pro with USB C).
Could not agree more. Going through the motions.
Score: 10 Votes (Like | Disagree)
emoore33 Avatar
9 months ago

Since the A17 Pro with the new 3 nanometer architecture failed to impress I’m kinda lukewarm at best with any Apple events in the near future. Ho hum….
Then why follow an Apple rumor site?
Score: 9 Votes (Like | Disagree)