This Year's New Apple Watch Ultra Could Feature Case Color Options
Apple could potentially offer its upcoming second-generation Apple Watch Ultra in a new darker color option that it originally tested for last year's model but ultimately canceled, according to well-connected Bloomberg reporter Mark Gurman.

Apple does not offer case color options for the current Apple Watch Ultra, but the company reportedly considered offering the premium device in a "dark titanium" version. Gurman claims Apple went so far as to test the color, but in the final analysis decided against the option because the designers didn't like it.
However, Gurman claims the dark color option could still "theoretically" be on the table for this year's model, presumably thanks to the popularity of the current device. Apple already offers its Apple Watch Series 8 and SE models in several case color options.
According to rumors, the second-generation version of the Apple Watch Ultra could also potentially be lighter than the first-generation model. Weibo user Setsuna Digital claims that the new Apple Watch Ultra will have a reduced weight, which could be due to the 3D printed components Apple is rumored to be using.
Apple is working on a new S9 chip based on the same technology found in the A15 chip used in the iPhone 13, iPhone 14, and other devices. The chip will reportedly be used in the standard upcoming Apple Watch Series 9 and the next Apple Watch Ultra.
Apple is expected to announce its new Apple Watch models in September alongside its rumored iPhone 15 lineup.
Popular Stories
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...