Apple Experimenting With 'Apple GPT' AI Tool, No Launch Planned Yet

Apple is working on "Apple GPT" artificial intelligence projects that could rival OpenAI's ChatGPT, according to Bloomberg's Mark Gurman. Work on AI has become a priority for Apple over the course of the last few months, as chatbot services and AI functions in apps have proliferated.

siri glow
The Cupertino company has developed an "Ajax" framework for large language models like ChatGPT, Microsoft's Bing, and Google's Bard, and it has developed its own internal chatbot that some engineers refer to as "‌Apple GPT‌," a play on ChatGPT. Apple does not yet have a "clear strategy" for creating a product for consumers, says Gurman.

Given the popularity of AI chatbots, Apple is worried that it is lagging behind on new AI-based technologies that will change the way that people interact with smartphones. Apple employees must get special access to access the chatbot app that Apple is working on, and its output cannot be used to develop new product features for customers. It is being used for product prototyping and can answer questions based on the data that Apple used to train it.

The Ajax platform is built on Google's Jax machine learning framework, running on Google Cloud. Apple reportedly considered signing a contract with OpenAI and trialed OpenAI's technology for its corporate teams, but ultimately did not do so.

Apple has several teams working on artificial intelligence and attempting to solve problems like privacy concerns. Even with its Siri personal assistant, Apple has always been more cautious than competitors, aiming to put privacy ahead of functionality. Apple has been criticized for ‌Siri‌'s shortcomings in comparison to competing products from Google, Microsoft, Samsung, Amazon, and others.

During Apple's May earnings call, Tim Cook said there are a "number of issues that need to be sorted" with AI, and that it's important to be "deliberate and thoughtful" in the development approach. Cook also said that Apple views AI as "huge," and plans to "continue weaving it in products on a very thoughtful basis."

There is no word as of yet on when or if Apple might release some kind of consumer-facing chatbot, but the company continually improves machine learning-based features in its products with each new software iteration. In iOS 17, for example, predictive text functionality has improved, and Apple has introduced new features around Visual Lookup and photo identification.

Apple could be planning to make a "significant" AI announcement in 2024, but has no concrete plans as of yet. Apple's AI head John Giannandrea and software engineering chief Craig Federighi are heading up Apple's AI efforts, but as with many of Apple's emerging technologies, there are reportedly disagreements over product development that the company will need to overcome.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
26 months ago
Just fix Siri first since it's very well integrated with Apple's ecosystem.
Score: 34 Votes (Like | Disagree)
ratspg Avatar
26 months ago
If any of their contributions to AI improve Siri, I'm all for it.
Score: 26 Votes (Like | Disagree)
iObama Avatar
26 months ago
Imagine Siri as a GPT lol
Score: 24 Votes (Like | Disagree)
NEPOBABY Avatar
26 months ago
Apple already announced it and presented the improvements at WWDC. Speculative buzzword articles like these are just intended to manipulate markets for day traders.
Score: 17 Votes (Like | Disagree)
t0rqx Avatar
26 months ago
If Siri is an indication. It will probably be able to make screen recordings in about 10 years.
Score: 13 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
26 months ago

Why develop when Apple could just buy ChatGBT?
Not enough courage. I guess Apple wants to create it's down version of ChatGPT and claim they re-invented it?
Score: 11 Votes (Like | Disagree)