Apple Product Roadmap 2023–24: Over 15 New Devices in Development - MacRumors
Skip to Content

Apple Product Roadmap 2023–24: Over 15 New Devices in Development

Apple is working on at least a dozen new devices set to launch between late 2023 and early 2024, according to an updated product roadmap shared by Bloomberg's Mark Gurman.

mac ipad iphone apple tv apple watch device lineup 2023
In the latest edition of his "Power On" newsletter, Gurman explained that Apple is planning to launch two Apple Watch Series 9 models and a second-generation Apple Watch Ultra alongside the iPhone 15 lineup this fall.

Substantial updates to the Mac lineup will launch starting later this year or in early 2024, encompassing new 14- and 16-inch MacBook Pro models with the M3 Pro and M3 Max chips, a refreshed 13-inch ‌MacBook Pro‌ with the M3 chip, two new MacBook Air models, and new 24-inch iMac models. In addition, Apple is said to be "conducting early work" on an all-new ‌iMac‌ model with a display larger than 30 inches in size.

Gurman reiterated that an updated iPad Air to replace the current M1-based device and two new iPad Pro models with OLED displays are on the way for 2024. Third-generation AirPods Pro, a refreshed Apple TV with improved specifications, and other "home equipment" such as smart displays are also in early development. A new generation of Apple's Vision Pro headset is unlikely to arrive until 2025, he added.

Popular Stories

M5 MacBook Pro

RIP, MacBook Ultra

Monday October 19, 2026 9:37 am PDT by
Apple today sent out invites for an experience in Los Angeles on Wednesday, October 28, and the "Pro and tell" tagline on the invitation likely means that the rumored MacBook models with touch-enabled OLED displays will stick with MacBook Pro branding instead of the once-rumored "MacBook Ultra" name. The long-rumored "iPhone Ultra" ended up being named iPhone Duo, so speculation that Apple...
Apple TV 4K HomeView HomePod Mini tweaked

New Apple TV 4K, HomeView, and HomePod Mini: 16 Details Just Leaked

Sunday October 11, 2026 12:56 pm PDT by
Just two days before Apple's "Welcome home" experience in New York, Bloomberg's Mark Gurman has leaked several details about the new products set to be unveiled, including an all-new smart home hub, a HomePod mini 2, and a new Apple TV 4K. Here is an all-in-one summary of the details shared by Gurman:Apple's home hub with a touch-enabled display will be named HomeView, seemingly confirming a ...
iphone duo feature

Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders

Sunday October 18, 2026 7:33 am PDT by
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake." "Let me cut to the chase: Apple made a major mistake here," he...

Top Rated Comments

MakeAppleAwesomeAgain Avatar
44 months ago
I'm sick of waiting for a proper replacement for my 2017 iMac, so I guess Apple won. I'm buying a Studio Display and a Mac Mini. I tried the Dell 27" 4K monitor for a while, but the scaling issues are terrible, and the image quality isn't anywhere near Apple's. I've waited for the Samsung Viewfinity S9, but I should have known better. Based on the first review, it also sucks.

The only question left: how much am I going to spend? The 2017 iMac was costly then, but I will surely break my personal record at the Apple Store. I just want a speedier machine, screen size is fine. You would expect that a similar, more up-to-date machine would be cheaper, but I need to spend hundreds of dollars more this round to get a similar setup.

A Mac Mini with 32GB of memory, a Studio Display, and an Apple keyboard and trackpad is now $3,646. Yes, it's faster than my current iMac, and I can reuse the display when I upgrade the Mac Mini in a few years, but holy ****, I've never spent so much money on a freaking computer.
Score: 38 Votes (Like | Disagree)
44 months ago
I don't want to be toxic but can someone explain to me why people give any sort of relevance to what Gurman said. He said just omega obvious/consensual things all the time.
I get this guy has a good network but what he said is just pointless
Score: 30 Votes (Like | Disagree)
44 months ago

A new generation of Apple's Vision Pro headset is unlikely to arrive until 2025, he added.

I mean, no ****. The first one won't even be out until 2024.
Score: 25 Votes (Like | Disagree)
Chet-NYC Avatar
44 months ago

I'm sick of waiting for a proper replacement for my 2017 iMac, so I guess Apple won. I'm buying a Studio Display and a Mac Mini. I tried the Dell 27" 4K monitor for a while, but the scaling issues are terrible, and the image quality isn't anywhere near Apple's. I've waited for the Samsung Viewfinity S9, but I should have known better. Based on the first review, it also sucks.

The only question left: how much am I going to spend? The 2017 iMac was costly then, but I will surely break my personal record at the Apple Store. I just want a speedier machine, screen size is fine. You would expect that a similar, more up-to-date machine would be cheaper, but I need to spend hundreds of dollars more this round to get a similar setup.

A Mac Mini with 32GB of memory, a Studio Display, and an Apple keyboard and trackpad is now $3,646. Yes, it's faster than my current iMac, and I can reuse the display when I upgrade the Mac Mini in a few years, but holy ****, I've never spent so much money on a freaking computer
Think of the cost in terms of how much you spend on an equivalent Windows PC in the same amount of time that the Mac set up will last. When I got my first iMac in 2012, I was a bit shell shocked that I was spending over $3000 on a computer...but it lasted seven years. I never had a PC that would make it past 2½ years before needing to be replaced..and they cost around $2000-2300 each. In the long run, the iMac was cheaper.
Score: 17 Votes (Like | Disagree)
44 months ago
iPads with OLED long overdue, definitely can’t wait for those !
Score: 17 Votes (Like | Disagree)
44 months ago
I’m waiting for bug free systems and application software from Apple.
Score: 16 Votes (Like | Disagree)
Latest Stories
Russia Places Apple on State Surveillance Registry
Russia Places Apple on State Surveillance Registry
34 minutes ago
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
Halloween Weekend Brings Discounts on Apple Accessories and Pre-Orders
1 hour ago
Apple Has Released More Than 25 New Products in the Past Two Months
Apple Has Released More Than 25 New Products in the Past Two Months
1 hour ago
Local Code Launches as Free, Private AI Assistant Tool for Mac
Local Code Launches as Free, Private AI Assistant Tool for Mac
2 hours ago
Apple Acquires Ascend.io
Apple Acquires Ascend.io
2 hours ago
HomePod Mini 2 Launches Today: All the New Features
HomePod Mini 2 Launches Today: All the New Features
3 hours ago
AirTag 2 4-Pack Drops to New Low Price of $69.99
AirTag 2 4-Pack Drops to New Low Price of $69.99
3 hours ago
Rian Johnson's iPhone Camera App Goes Viral
Rian Johnson's iPhone Camera App Goes Viral
3 hours ago
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
Where Did All the iPhone Duos Go? Mostly to Apple's Stores
5 hours ago
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
Apple's Touchscreen MacBook Pro Could Ship 1.5M Units in 2027
6 hours ago
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
New Apple TV 4K and iPad Mini: RAM Amounts Revealed
15 hours ago
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
Apple Executive Comments on New iPad Mini Lacking 120Hz Display
19 hours ago
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
Here's a Hands-On Look at HomePod Mini 2's New Two-Tone Colors
19 hours ago
Apple Lowers App Store Fees in Taiwan Starting October 31
Apple Lowers App Store Fees in Taiwan Starting October 31
20 hours ago
HomeView Pre-Order Returns to $289.99 on Amazon
HomeView Pre-Order Returns to $289.99 on Amazon
21 hours ago
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
Apple Avoids Showing Pinched Fingers on iPad Mini Page in South Korea
21 hours ago
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
Old 'Popcorn Time' App Left Hundreds of Thousands of Macs at Risk
22 hours ago
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
You Can Turn Off the New MacBook Pro's Touchscreen Functionality
23 hours ago
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
MacBook Pro Mini-LED vs. OLED Buyer's Guide: Every Difference
1 day ago
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
Where to Pre-Order Apple's New MacBooks, iPad Mini, and iMac
1 day ago
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
Apple Releasing HomePod Mini 2 Tomorrow With These New Features
1 day ago
How macOS Adapts Its Controls for Touch on the New MacBook Pro
How macOS Adapts Its Controls for Touch on the New MacBook Pro
1 day ago
Just Got an iPhone Duo? Try These Features First
Just Got an iPhone Duo? Try These Features First
1 day ago
Apple Announced Scott Forstall's Departure 14 Years Ago Today
Apple Announced Scott Forstall's Departure 14 Years Ago Today
1 day ago
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
Best Buy Opens Pre-Orders for PROLED XDR MacBook Pro With $100 Bonus Gift Cards
2 days ago
Here's Everything Apple Announced This Week
Here's Everything Apple Announced This Week
2 days ago
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
Here's a Real-World Look at the New MacBook Pro's Glowing Apple Logo
2 days ago
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
How Accurate Were Rumors About Apple's OLED Touchscreen MacBook Pro?
2 days ago
Apple Has 8 New Products Available for Pre-Order
Apple Has 8 New Products Available for Pre-Order
2 days ago
iPhone Duo: Turn the Hinge Into an App Launcher
iPhone Duo: Turn the Hinge Into an App Launcher
2 days ago