Top Stories: iPhone 15 Pro Pricing, New iOS 16.4 Beta, Siri vs. ChatGPT, and More

Apple's high-end iPhone models have started at $999 in the U.S. since they first launched back in 2017 with the iPhone X, but could this finally be the year that starting price sees an increase?

top stories 18mar2023
This week also saw some more rumors about Apple's upcoming headset and the company's explorations in the booming AI industry as well as the release of a new round of beta updates, so read on for all the details on these stories and more!

iPhone 15 Pro Predicted to See First Price Increase Since iPhone X

Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max models could be more expensive than existing models.

iphone 14 pro max deep purple feature purple
In a research note this week, technology analyst Jeff Pu said he believes the iPhone 15 Pro models will see a price increase due to several rumored hardware upgrades, including a titanium frame, solid-state buttons with additional Taptic Engines for haptic feedback, camera improvements, increased RAM, a USB-C port, and more.

The higher-end/Pro tier of the iPhone has started at $999 since the iPhone X was released in 2017.

Report: Apple CEO Tim Cook Ordered Headset Launch Despite Designers Wanting to Wait for AR Glasses

Apple is widely expected to announce its long-rumored AR/VR headset at WWDC this June following several years of development.

apple mixed reality headset concept by david lewis and marcus kaneApple headset concept by David Lewis and Marcus Kane

The Financial Times this week reported that Apple CEO Tim Cook approved the headset's launch despite some of the company's designers preferring to wait for a lightweight pair of AR glasses. The current headset is expected to be a bulkier device with a head strap.

Apple Seeds Fourth Betas of iOS 16.4 and iPadOS 16.4

The fourth beta of iOS 16.4 was seeded to developers and public beta testers this week. Apple says the update will be released in the spring.

iOS 16
iOS 16.4 includes a handful of new features and changes, including support for push notifications from websites, Podcasts app improvements, new emoji options, and a new beta software installation method that will make it harder to get the iOS 17 developer beta for free.

Refurbished iPhone 13 Models Now Available From Apple's U.S. Store

Apple this week started selling refurbished iPhone 13 models through its online store in the U.S. for the first time since the devices launched in 2021.

apple refurbished iphone 13
All four models are listed on the refurbished store, including the iPhone 13 mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max, but availability fluctuates over time. The devices are discounted by over 15% compared to Apple's original brand new pricing.

iPhone 14 and iPhone 14 Plus in Yellow Launched This Week

Yes, it's just a new color, but the iPhone 14 and 14 Plus are now available in a Yellow finish following Apple's announcement earlier this month.

iPhone 14 Yellow Feature 2
The launch of a new color brings some renewed attention to the iPhone 14 series, which launched in September 2022. There are no other changes to the devices beyond the Yellow finish, so consider waiting for the iPhone 15 later this year if you are interested in new features.

Apple Engineers Reportedly Exploring ChatGPT-Like AI Despite Siri Design Flaws

Amid the rise of AI-powered chatbots like ChatGPT, a report this week from The New York Times claims that Apple engineers have been testing language-generation concepts recently.

siri phil schiller
A separate report from 9to5Mac this week also highlighted Siri-related language-generation code in tvOS for the Apple TV, but it's unclear exactly what Apple's plans are for this quickly-evolving technology.

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Top Rated Comments

haunebu Avatar
13 months ago
This is the most boring time in history to be an Apple fan. Yay, another incremental iPhone update. Wow, iOS 16.4. Can't wait for the revolutionary 16.5 with additional "memoji" :rolleyes:

And let's all hold out hope for the augmented reality product that never comes, right?
Score: 9 Votes (Like | Disagree)
PinkyMacGodess Avatar
13 months ago
Stephen Hawking warned about AI. Movies have played devil's advocate of the dangers of AI.

Let's all do AI? :rolleyes::oops:o_O

If I had only been able to wait for a refurb Pro Max. It's all in the timing.
Score: 7 Votes (Like | Disagree)
zoozx Avatar
13 months ago
Apple no longer is superior as it was many years ago, many cheaper alternatives that are as good, equal or even better.
Apple needs to focus on cheaper, better options to be innovative and a leader once again.
Score: 6 Votes (Like | Disagree)
LIVEFRMNYC Avatar
13 months ago
The 15 Pro/Pro Max is looking like a major upgrade even from the 14 Pro/Pro Max. I'm hoping all the rumors are true.
Score: 3 Votes (Like | Disagree)
oofio2461 Avatar
13 months ago
What a "Amazing" Time to be a Apple Fan.
Score: 3 Votes (Like | Disagree)
transphasic Avatar
13 months ago

Apple no longer is superior as it was many years ago, many cheaper alternatives that are as good, equal or even better.
Apple needs to focus on cheaper, better options to be innovative and a leader once again.
This is the issue when a company is led by a bean counter like cookie instead of a visionary like Jobs.

Cookie's sole purpose in life is to live off of Apple's reputation for cool, edgy, innovative products from the past, while selling boatloads of cheaply made, poorly-conceived current product designed to satiate Wall Street's quarterly earnings demands, nothing more.

Cookie has zero creativity and represents a corporate-focused CEO incapable of developing new, innovative and attainable products for the masses the way Jobs wanted to, and frequently did. Cookie probably looks at the stock price 40-50 times per day, dozing off in meetings after stressing for hours how to squeeze another $100 out of already frustrated customers who have endured significant price hikes the last 5 years.

Apple was developing a broad product line years ago, with rationally-priced iPhones at $400 or $500; now the top of the line is exceeding $1,000 - absurd for a phone that cookie hopes customers will replace in 2 years.

They need new leadership, while Warren Buffet might applaud the quarterly earnings reports Apple pumps out showing huge profits, the brand and userbase are suffering as the product quality and design have become afterthoughts.
Score: 3 Votes (Like | Disagree)

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