Tim Cook Talks iPhone 14 Emergency SOS via Satellite, Future of Twitter, and More in New Interview

In a new interview with CBS Mornings, Apple CEO Tim Cook touched on a wide range of topics, including the iPhone 14's new Emergency SOS via Satellite feature, the future of Twitter, and what it means for the app on the App Store, and what's next for Cook after he steps down as CEO of the company.


In a teaser for the interview earlier this week, Cook said Apple will be deliberate in its hiring amid economic uncertainty. "That means we're continuing to hire, but not everywhere in the company are we hiring," Cook said, amid reports the company has halted hirings. In the full interview, Cook talked about the ‌iPhone‌ 14's Emergency SOS via Satellite feature, which launched earlier this week to ‌iPhone‌ 14 users in the United States and Canada.

I'm a hiker, and so I'm frequently out in places where there is no service, and you don't want there to be poles out there either. But now, to have the ability to contact in the event of an emergency is huge. You know, if you go to national parks, they are largely not covered by cellular service, and so this happens to people all the time, and it feels so great to be able to talk to a satellite hundreds of miles away traveling at 15,000 miles an hour.

Cook also touched on Apple's stance on privacy, saying the company does not believe in "sucking that information [user data] up into the cloud to make decisions off of it." Cook added: "We believe in getting the bare minimum level of information that we need to provide somebody a service."

For the first time, Cook also commented on recent developments at Twitter following its takeover by Tesla CEO Elon Musk. When asked about what the recent changes mean for the relationship between Twitter and Apple and the app's presence on the ‌App Store‌, Cook said: "They say that they're going to continue to moderate, and so I count on them to do that because I don't think anybody really wants hate speech on their platform."

During the interview, Cook declined to respond directly to a question regarding his future at Apple, saying instead, "it's a privilege of a lifetime to be here," and "I get to work with people I really love to work with and spend time with them. And so, there's a lot of joy in my life because of Apple. And it's really hard to envision life without Apple."

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
35 months ago
I think it's incredible Apple is offering the SOS feature for two years to the new iPhone 14 users for FREE. Kudos to Apple for that! ?
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
35 months ago

Cook is leaving Apple?
He pretty much confirmed that he is not going anywhere anytime soon. Tim Cook: "A Lot of joy to be at Apple and It's really hard to envision life without Apple". There you have it, folks. He's not retiring anytime soon.
Score: 13 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
35 months ago
Tim is a great CEO and I also believe him to be a good and humble person.
Score: 10 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
35 months ago

He pretty much confirmed that he is not going anywhere. Tim Cook: Lot of joy and It's really hard to envision life without Apple. There you have it, folks. He's not retiring anytime soon.
I concur. I can’t really blame him for staying though, he made Apple omnipresent and the most powerful company in the world. Quite impressive imo.
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
35 months ago

Tim’s babies are AR/VR and Apple Cars. If both fails, he is gone. If he fails on cars, he is gone.
I agree! It's been a very long time since Apple has introduced any new products (that were not in the market) under Tim Cook. Tim Cook's focus is not much on introducing new Apple products. He is not seemed to be product-focused. He is more into services. It will be interesting to see how AR/VR will play in the market under his leadership.


I think he’ll retire by the end of the decade — this would put him at 70. Or it could be sooner. Craig is 53 now, so maybe the transition should happen sooner.
That's a possibility but I don't think he will be leaving anytime soon. The whole Apple's leadership has changed so much and Cook and Eddy Cue are pretty much the only ones left. I'm not sure if Craig will be the one taking the role of the CEO.
Score: 8 Votes (Like | Disagree)
User 6502 Avatar
35 months ago

I think it's incredible Apple is offering the SOS feature for two years to the new iPhone 14 users for FREE. Kudos to Apple for that! ?
It doesn’t take much to impress you ?
Score: 6 Votes (Like | Disagree)