Tim Cook Talks iPhone 14 Emergency SOS via Satellite, Future of Twitter, and More in New Interview

In a new interview with CBS Mornings, Apple CEO Tim Cook touched on a wide range of topics, including the iPhone 14's new Emergency SOS via Satellite feature, the future of Twitter, and what it means for the app on the App Store, and what's next for Cook after he steps down as CEO of the company.

In a teaser for the interview earlier this week, Cook said Apple will be deliberate in its hiring amid economic uncertainty. "That means we're continuing to hire, but not everywhere in the company are we hiring," Cook said, amid reports the company has halted hirings. In the full interview, Cook talked about the ‌iPhone 14‌'s Emergency SOS via Satellite feature, which launched earlier this week to ‌iPhone 14‌ users in the United States and Canada.

I'm a hiker, and so I'm frequently out in places where there is no service, and you don't want there to be poles out there either. But now, to have the ability to contact in the event of an emergency is huge. You know, if you go to national parks, they are largely not covered by cellular service, and so this happens to people all the time, and it feels so great to be able to talk to a satellite hundreds of miles away traveling at 15,000 miles an hour.

Cook also touched on Apple's stance on privacy, saying the company does not believe in "sucking that information [user data] up into the cloud to make decisions off of it." Cook added: "We believe in getting the bare minimum level of information that we need to provide somebody a service."

For the first time, Cook also commented on recent developments at Twitter following its takeover by Tesla CEO Elon Musk. When asked about what the recent changes mean for the relationship between Twitter and Apple and the app's presence on the ‌App Store‌, Cook said: "They say that they're going to continue to moderate, and so I count on them to do that because I don't think anybody really wants hate speech on their platform."

During the interview, Cook declined to respond directly to a question regarding his future at Apple, saying instead, "it's a privilege of a lifetime to be here," and "I get to work with people I really love to work with and spend time with them. And so, there's a lot of joy in my life because of Apple. And it's really hard to envision life without Apple."

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Top Rated Comments

TheYayAreaLiving ?️ Avatar
20 months ago
I think it's incredible Apple is offering the SOS feature for two years to the new iPhone 14 users for FREE. Kudos to Apple for that! ?
Score: 15 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
20 months ago

Cook is leaving Apple?
He pretty much confirmed that he is not going anywhere anytime soon. Tim Cook: "A Lot of joy to be at Apple and It's really hard to envision life without Apple". There you have it, folks. He's not retiring anytime soon.
Score: 13 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
20 months ago
Tim is a great CEO and I also believe him to be a good and humble person.
Score: 10 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
20 months ago

He pretty much confirmed that he is not going anywhere. Tim Cook: Lot of joy and It's really hard to envision life without Apple. There you have it, folks. He's not retiring anytime soon.
I concur. I can’t really blame him for staying though, he made Apple omnipresent and the most powerful company in the world. Quite impressive imo.
Score: 9 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
20 months ago

Tim’s babies are AR/VR and Apple Cars. If both fails, he is gone. If he fails on cars, he is gone.
I agree! It's been a very long time since Apple has introduced any new products (that were not in the market) under Tim Cook. Tim Cook's focus is not much on introducing new Apple products. He is not seemed to be product-focused. He is more into services. It will be interesting to see how AR/VR will play in the market under his leadership.

I think he’ll retire by the end of the decade — this would put him at 70. Or it could be sooner. Craig is 53 now, so maybe the transition should happen sooner.
That's a possibility but I don't think he will be leaving anytime soon. The whole Apple's leadership has changed so much and Cook and Eddy Cue are pretty much the only ones left. I'm not sure if Craig will be the one taking the role of the CEO.
Score: 8 Votes (Like | Disagree)
User 6502 Avatar
20 months ago

I think it's incredible Apple is offering the SOS feature for two years to the new iPhone 14 users for FREE. Kudos to Apple for that! ?
It doesn’t take much to impress you ?
Score: 6 Votes (Like | Disagree)