Report: Apple to Sell Ad Space for TV+ Next Year, Hinting at Possible Ad-Supported Tier

Apple has reportedly held discussions with media agency and network executives about the prospect of selling ad time on its Apple TV+ streaming service, leading to speculation that an ad-supported tier could eventually be in the offing, possibly as soon as next year.

apple tv plus banner
According to DigiDay, Apple's advertising chief Todd Teresi has led meetings with holding company executives to sell video advertising space, with more discussions reportedly on the cards in 2022. Citing an anonymous source, the report claims Apple has not asked one agency's network to put aside client dollars in the fourth quarter, suggesting the ad time could be available in early 2023.

Apple is aiming to triple its ad revenue from $4 billion per year to double-digit figures by expanding its advertising to more apps and services, and Apple executives clearly see TV+ as having untapped potential.

Currently, Apple's advertising spots are spread over display ads in its News and Stocks apps, as well as for apps in the App Store, across iPhone, iPad and Mac. Apple also already generates revenue on ‌Apple TV‌+ with commercials during MLB Friday Night Baseball streams, although those spots are sold by MLB. In 2023, it will be the exclusive home of Major League Soccer for the next 10 years, with ad space and sponsorship deals shared by both Apple and MLS.

It's not clear how Apple might intend to inject ads into its $4.99-a-month TV+ streaming service, but it could potentially be a lucrative revenue driver if the company was to follow the lead of Netflix and Disney+ by providing an ad-supported tier.

Apple still has a limited amount of original content compared to other streaming services, and it is unable to draw the same subscriber numbers as Hulu, Netflix, and Disney+. By offering an ad-supported or even free subscription plan, Apple could increase its low audience figures without sacrificing its commitment to premium original programming and movie content.

In May it was reported that Apple's senior vice president of services Eddy Cue had restructured services management with the aim of focusing more on streaming and advertising. As a result, Teresi has taken on more responsibility and has been reporting directly to Cue since the beginning of the year.

Since then, Apple has been in talks to secure more sports content deals, including a deal for a Big Ten college football and basketball streaming package. Rumors indicate that Apple is also pursuing the National Football League's Sunday Ticket package. In the past, it has also discussed a content deal with Pac-12.

With each effort Apple makes to ramp up its sports offerings, another window of opportunity for ad revenue presents itself. Whether the ad sales strategy that evolves from these moves will fundamentally change the perception of TV+ as a privacy-first player in the streaming services market remains to be seen.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
11th gen ipad blue

Apple to Launch New Low-Cost 11-Inch iPad in the Spring

Friday July 11, 2025 3:40 am PDT by
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman. Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...

Top Rated Comments

fwmireault Avatar
36 months ago
If they add ads like they did so awfully on News+ even for paying subscribers, I won’t keep my Apple One Premier subscription. I am already paying a lot for their services, I don’t want to be exposed to all these ads. I don’t mind if they create a cheaper plan with ads, but I dont want to see any on mine
Score: 29 Votes (Like | Disagree)
x5tuu Avatar
36 months ago
If they added adverts it wouldn't shock me if the ad-supported-tier was actually free.

I dont think ATV+ is worth $5/mth as it is and adding ads makes it even less valued IMO.

(I do know thats unlikely though)
Score: 20 Votes (Like | Disagree)
Rck1984 Avatar
36 months ago
Maybe focus on some decent content first, Apple TV+ is barely worth it.
Score: 14 Votes (Like | Disagree)
IllinoisCorn Avatar
36 months ago
Please don't, Apple. Please.
Score: 10 Votes (Like | Disagree)
CoMoMacUser Avatar
36 months ago

If they add ads like they did so awfully on News+ even for paying subscribers
Agreed. So annoying. I've also noticed that more and more articles require an additional subscription, such as Barron's.
Score: 8 Votes (Like | Disagree)
Eldaerenth Faexidor Avatar
36 months ago
Please continu to offer an ad-free tier, I genuinely dislike ads. Yikes.
Score: 7 Votes (Like | Disagree)