Apple Could Ink Deal for Big Ten Streaming Rights

Apple is in talks to secure a deal for a Big Ten college football and basketball streaming package, according to The Athletic. Both Apple and Amazon are said to be vying for the streaming rights, with Apple joining the negotiations following news that USC and UCLA will join the league in 2024.

big ten
Big Ten media rights are expected to go to CBS and NBC in addition to Fox for live games, but the streaming package could potentially go to Apple or Amazon. At the current time, there's no word on how a streaming package will be structured, but it could be similar to Friday night MLB games or the NFL's weekly Amazon Prime package.

Apple has been investing heavily in live sports in recent months to increase the appeal of Apple TV+. Apple has launched Friday Night Baseball in partnership with the MLB, and in 2023, it will be the exclusive home of Major League Soccer.

Rumors indicate that Apple is also pursuing the National Football League's Sunday Ticket package, and in the past, it has discussed a content deal with Pac-12.

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Top Rated Comments

CarlJ Avatar
25 months ago

Pfffft...SEC! SEC! SEC!
Why would you want Apple to get televising rights to the Securities and Exchange Commission? Sounds like it would just cause all sorts of problems.
Score: 12 Votes (Like | Disagree)
lovehateapple Avatar
25 months ago
As I look into my crystal ball I see the subscription price of AppleTV+ going up...
Score: 7 Votes (Like | Disagree)
MozMan68 Avatar
25 months ago
Pfffft...SEC! SEC! SEC!
Score: 7 Votes (Like | Disagree)
yaxomoxay Avatar
25 months ago
Apple, get Major League Rugby! It’s still cheap!
Score: 5 Votes (Like | Disagree)
erikkfi Avatar
25 months ago
Wake me up when they add tennis.
Score: 5 Votes (Like | Disagree)
CarAnalogy Avatar
25 months ago

Apple, get Major League Rugby! It’s still cheap!
And pick up a couple of those robot fighting leagues while you're at it.
Score: 5 Votes (Like | Disagree)