Titanium Apple Watch 'Pro' Could Signal the End of Apple Watch Edition

The larger Apple Watch Series 8 model expected to arrive later this year is rumored to feature a titanium casing, raising questions about the future of the Apple Watch Edition.

apple watch series 7 titanium
Yesterday, Bloomberg's Mark Gurman reported that the new, larger Apple Watch model scheduled to launch this year will feature a casing made of "a more durable formulation of titanium to make it extra rugged."

Apple has offered a titanium version of the Apple Watch since the launch of the Apple Watch Series 5 in 2019, under the "Apple Watch Edition" brand. Currently, the Apple Watch Edition comes with an additional Sport Band, and while it offers a lighter, stronger casing than the stainless steel model, it is otherwise identical to the standard Apple Watch.

Now, a wide range of rumors point toward the launch of an all-new high-end Apple Watch model later this year. The device is expected to feature a larger display, longer battery life, a ruggedized casing, and a completely new design. Potential names for the device include "Apple Watch Pro" or "Apple Watch Explorer Edition," and the device has been associated with extreme sports, athletes, hikers, and other users that require a more durable watch.

Priced starting at $749, the current Apple Watch Edition is $150 more expensive than the stainless steel Apple Watch. For this year's new high-end Apple Watch, Gurman has floated a price point that "starts closer to $900 to $999," positioning it above the Apple Watch Edition.

Overall, it seems clear that the new high-end Apple Watch will be more of a departure from the standard Apple Watch models than any previous Apple Watch Edition model in terms of features, size, design, and price. This raises the question of if Apple will continue to offer the Apple Watch Edition after the launch of the new high-end Apple Watch later this year.

apple watch edition video promo
The Apple Watch Edition has evolved considerably since its launch in 2015. When it first launched, the Apple Watch Edition line was exclusively made up of Apple Watches with 18 karat yellow or rose gold casings that cost $10,000 to $17,000. These were discontinued just a year later upon the launch of the Apple Watch Series 2, which replaced the expensive gold casings with more affordable white ceramic models, starting at $1,249.

Apple Watch series 2 ceramic
A gray ceramic variant was added with the Apple Watch Series 3 in 2017. While there were no Apple Watch Edition models available for the Series 4, Apple revived the white ceramic Apple Watch Edition line for the Series 5 alongside new natural and Space Black titanium models. With the Series 6, Apple again discontinued the ceramic Apple Watch Edition, and briefly discontinued the line once again ahead of the launch of the titanium Apple Watch Edition Series 7 models last year.

Since the Apple Watch Edition has such a tumultuous history, it is by no means certain that Apple will continue to offer the device. With its titanium casing being the Apple Watch Edition's key differentiating feature, it is difficult to see how the variant could be justified in the lineup with a substantially different titanium model placed just above it, not least because the Apple Watch Edition could draw sales away from the new high-end model.

apple watch series 5 titanium
Earlier this month, display analyst Ross Young said that the new high-end Apple Watch is expected to sell in comparatively low volume – just like previous reports of low sales for the Apple Watch Edition models due to their high price point. Apple is purportedly expecting to ship just one million units of the larger Apple Watch in the third quarter of this year, compared to four million 45mm ‌Apple Watch Series 8‌ models.

Beyond pricing and positioning in the market, Gurman's confirmation of a titanium casing for this year's new high-end Apple Watch model is the best indication yet that Apple may be planning to effectively fold the current Apple Watch Edition line into this new product category. This would allow it to continue to offer a titanium casing, but more overtly tout the weight and strength advantages of the material amid a focus on durability at a higher price point.

Leaving the more affordable titanium Apple Watch Edition in the lineup could also have the unwanted effect of cannibalizing sales of the new high-end model. Likewise, the new high-end Apple Watch could be much more appealing to some customers than the Apple Watch Edition, with meaningful differentiating aspects like display size, battery life, and design providing more justifiable reasons for an upsale.

With names like Apple Watch "Pro" being far from locked-in at this stage of the rumor cycle, it is also worth noting that the new high-end Apple Watch models could simply form the Apple Watch Edition line going forward. At minimum, it looks like the Apple Watch Edition line in its current form may not be around for much longer.

Related Forum: Apple Watch

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iPhone 17 Pro and Air Feature

Two iPhone 17 Pro and iPhone Air Colors Appear to Scratch More Easily

Friday September 19, 2025 10:02 am PDT by
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed. French blog Consomac also reported on this topic. The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black. Images Credit: Consoma ...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
41 months ago
Dang, I love the Apple Watch Edition. Love my Titanium Apple Watch 7.

It will be best if Apple just brings back the Ceramic Apple Watch.
Score: 22 Votes (Like | Disagree)
Adreitz Avatar
41 months ago
I always hated that "Edition" branding. It needs an adjective or it just sounds pretentious (or worse, like Apple Watch Addition).

Either way, technology of this small form factor is changing so rapidly that it doesn't seem worth it to me to invest in expensive materials. Your solid gold series 0 Apple Watch Edition is now an expensive paper weight.

Plus, the screen is the more obvious point of failure than the case. Put a raised lip around it, Apple!
Score: 19 Votes (Like | Disagree)
macsplusmacs Avatar
41 months ago
makes sense.

Although I will die a little inside knowing I never got a chance to buy a ceramic white Apple Watch before I die.
Score: 16 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
41 months ago

The issue I always had with titanium it shows scratches so bad compared to stainless steel
If you get the natural titanium it will show the scuff however they can easily be buffed out without damaging the watch. I decided to go back to the space black titanium and it does not show any type of scratches or scuffing. Honestly, Titanium feels amazing due to its durability and being so lightweight. It does have the premium look compared to aluminum.
Score: 12 Votes (Like | Disagree)
zubikov Avatar
41 months ago
Apple does a piss-poor job of marketing the higher-end edition watch benefits. Many ppl just don't know what they're getting in regular vs edition watches, and only understand that they are shinier. Apple needs to make it clear that:

- DLC coating on black Hermes watches is damn near indestructible, and is far different that the scratch-prone stainless finish
- All edition watches have sapphire
Score: 11 Votes (Like | Disagree)
darngooddesign Avatar
41 months ago

makes sense.

Although I will die a little inside knowing I never got a chance to buy a ceramic white Apple Watch before I die.
They are on eBay.
Score: 9 Votes (Like | Disagree)