Apple Discontinued the 12-Inch MacBook Three Years Ago Today

Today marks the third anniversary of Apple discontinuing the 12-inch MacBook. The portable notebook was removed from Apple's online store on July 9, 2019 alongside refreshes to the MacBook Air and 13-inch MacBook Pro on the same day.

12 inch MacBook side
Introduced in March 2015, the 12-inch MacBook featured a thin and light design that weighed just two pounds, and it was also Apple's first fanless notebook. Pricing started at $1,299, with the original model's standard specs including a 1.1GHz dual-core Intel Core M processor, integrated Intel HD Graphics 5300, 8GB of RAM, and a 256GB SSD.

Key design aspects of the 12-inch MacBook included a single USB-C port for charging and data transfer, a then-new Force Touch trackpad, and a terraced battery design that allowed for a larger battery to fit inside the notebook's thin chassis.

"Apple has reinvented the notebook with the new MacBook," said Apple's former marketing chief Phil Schiller, in a March 2015 press release. "Every component of the MacBook reveals a new innovation. From its fanless design, ultra-thin Retina display and full-size keyboard that's 34 percent thinner, to its all-new Force Touch trackpad, versatile USB-C port and breakthrough terraced battery design, the new MacBook is the future of the notebook."

Unfortunately, the 12-inch MacBook was also the first MacBook model to feature Apple's infamous butterfly switch keyboard design, which is prone to failure and was eventually dropped from the entire MacBook lineup after years of complaints.

Apple last updated the 12-inch MacBook in June 2017, with the notebook having gone over two years without a hardware refresh before being discontinued.

In hindsight, it is clear that the 12-inch MacBook was hampered by the thermal constraints of Intel processors, with the notebook's thin and light design more appropriate for performant yet power efficient Apple silicon chips. Last month, Bloomberg's Mark Gurman reported that Apple was considering launching an all-new 12-inch notebook by 2024, but it is unclear if the notebook would be branded as a MacBook, MacBook Air, or MacBook Pro. While the 12-inch MacBook was a low-end notebook, Apple also offered a higher-end 12-inch PowerBook G4 in the mid-2000s, prior to the original MacBook Pro being released.

Top Rated Comments

Joe Rossignol Avatar
5 weeks ago

This is a sort of strange item to post about.

Eh, what? We’re having anniversaries for discontinued products now? ?

My take is that it was overpriced and underpowered.

Slow news day?

The most random anniversary
I wrote this story and I can understand this reaction, but I think it's a harmless Saturday story that provides a chance to discuss both the former 12-inch MacBook and rumors of a new 12-inch MacBook. :)
Score: 32 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
5 weeks ago
This was an ideal size for so many people.
Score: 29 Votes (Like | Disagree)
MacStreamer Avatar
5 weeks ago
That $1299 starting price was absolutely absurd.
Score: 21 Votes (Like | Disagree)
T'hain Esh Kelch Avatar
5 weeks ago
Apples best looking laptop design! Unfortunately it was hampered by bad keyboards and slow processors.

But otherwise, lovely machines!


I remember touching on in a store and thinking 'People actually use these?'. It seemed very small, cramped even. More toyish than I expected, but I'm sure it would be tremendous for people that travel a heck of a lot.
I take mine back and forth daily while commuting (2h a day), and use it for presentations, and yes, the light weight and small size is perfect for that. It would have liked it to be faster, but it definitely does the job.
Score: 19 Votes (Like | Disagree)
Seanm87 Avatar
5 weeks ago
Was basically a Jony Ive vanity product.

Crap keyboard, way underpowered but pushed the envelope on how thin and light a laptop could be. Although this product was the beginning of Ives downfall.
Score: 19 Votes (Like | Disagree)
trifero Avatar
5 weeks ago
If someone wants my Macbook 12" 16Gb core I7, he will have to take it apart from my dead hands.
Score: 17 Votes (Like | Disagree)

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