Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple Discontinues 12-Inch MacBook
Coinciding with refreshes to the MacBook Air and the entry-level 13-inch MacBook Pro today, Apple has discontinued the 12-inch MacBook, which is no longer available to purchase through its online store.
Apple had not updated the 12-inch MacBook since June 2017 and it was becoming increasingly uncertain whether the notebook had a future in Apple's product lineup, especially after the MacBook Air was redesigned last year with many of the same features as the 12-inch MacBook for $100 less at the time.
The 12-inch MacBook first launched in April 2015 and started at $1,299 prior to being discontinued. One of the 12-inch MacBook's only advantages over the 2018 MacBook Air was portability, as it has a smaller screen size and is nearly three quarters of a pound lighter at 2.03 pounds versus 2.75 pounds.
Apple's notebook lineup is much more straightforward now at a glance, with the lower-end MacBook Air starting at $1,099 after receiving a price cut today, the mid-range 13-inch MacBook Pro starting at $1,299, and the high-end 15-inch MacBook Pro for the most demanding users starting at $2,399.
Apple had not updated the 12-inch MacBook since June 2017 and it was becoming increasingly uncertain whether the notebook had a future in Apple's product lineup, especially after the MacBook Air was redesigned last year with many of the same features as the 12-inch MacBook for $100 less at the time.
The 12-inch MacBook first launched in April 2015 and started at $1,299 prior to being discontinued. One of the 12-inch MacBook's only advantages over the 2018 MacBook Air was portability, as it has a smaller screen size and is nearly three quarters of a pound lighter at 2.03 pounds versus 2.75 pounds.
Apple's notebook lineup is much more straightforward now at a glance, with the lower-end MacBook Air starting at $1,099 after receiving a price cut today, the mid-range 13-inch MacBook Pro starting at $1,299, and the high-end 15-inch MacBook Pro for the most demanding users starting at $2,399.
Buyer's Guide: MacBook (Don't Buy)
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1 week ago
I still think the 12" MacBook was the most portable laptop ever made by Apple. I don't think the 13" Air can fully take its place.
1 week ago
Not surprised. Not a lot of people want to buy a $1299 computer with one port.
1 week ago
Apple has killed this product and brought it back before. I wonder if it will eventually come back as an ARM Mac someday. Would be the perfect product for it.
1 week ago
I still use mine on a daily basis. I love the compact size and weight, and the fact that I can still use it for photoshop.
1 week ago
Such a shame! It was the Macbook i enjoyed using the most and I was really hoping for an update :(
1 week ago
Finally the anomaly of the Air (as in "light as air") not being their lightest laptop is resolved.
1 week ago
Wow. I don't think this product ever really made a ton of sense in the lineup because it was similar in price to the MacBook Pro and didn't really provide a "killer-feature" over the MacBook Air (particularly after the refresh).
That being said...it's always interesting to see Apple kill off product lines. And isn't this the second time they've killed the MacBook line? Seems like it would have made more sense to just rename MacBook Air to MacBook.
That being said...it's always interesting to see Apple kill off product lines. And isn't this the second time they've killed the MacBook line? Seems like it would have made more sense to just rename MacBook Air to MacBook.
1 week ago
Not surprised. Not a lot of people want to buy a $1299 computer with one port.
12.9” iPad Pro says Hi.
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