Apple's first AR/VR headset will enter mass production this fall with a launch taking place before the end of the year, according to industry sources cited today in a report from DigiTimes.
Yesterday, DigiTimes previewed a report stating that Apple's headset has completed production tests, and now, in the full report published today, the publication said the headset would enter mass production in August-September. According to the report, with production taking place in the fall, Apple is still aiming to launch this year.
Apple's first AR headset, mainly targeting professional vertical market applications, is expected to undergo EVT3 soon and enter volume production in August-September before hitting the market by the end of the year, the sources said.
Apple is currently working on two different AR/VR products. The first is an AR/VR headset worn over the eyes, similar to the Oculus Quest. That headset is said to be a niche product aimed at developers and high-end professionals, as evidenced by rumors it may cost upwards of $3,000. The second product in the works are "Apple Glasses," which will come in the form of traditional eyeglasses and represent Apple's ultimate near-term goal in the augmented reality space.
Remember when everyone thought the original iPad was gonna be $1K+?
Exactly. Almost certainly intentional leaks by Apple's PR dept.
If they announced it yesterday at $999, people would scream bloody murder. They leak it'll be $2k+ for months, then suddenly it's announced at $999 and people are thrilled.
Apple's PR department is well known for these kinds of leaks to manage expectations and prime people.
Can’t wait to wear my VR goggles whilst jiggling to Apple Fitness shouting at Siri to change the music whilst my Apple Watch tells me it’s found something on the internet!
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Top Rated Comments
If they announced it yesterday at $999, people would scream bloody murder. They leak it'll be $2k+ for months, then suddenly it's announced at $999 and people are thrilled.
Apple's PR department is well known for these kinds of leaks to manage expectations and prime people.