Google Lowers Play Store Subscription Fee From 30% to 15%

After lowering its Play Store commission from 30 percent to 15 percent in March, Google today announced that it is making the same change to subscription fees, an update applicable to all app developers, reports The Verge.

play store google
At the current time, Google's subscription policy works like Apple's. Google collects 30 percent from a subscription during the first year, and then drops that to 15 percent for each subsequent year if customers keep a continuous subscription going.

Google recognizes that many businesses are unable to benefit from the fee cut because of the continuous rule that it has, so Google is dropping all subscription fees to 15 percent "from day one," effectively removing prior year-long subscription requirement. The fee cut was also previously limited to the first $1 million in revenue.

Apple also offers reduced 15 percent subscription fees from day one, but that's limited to developers who are part of its App Store Small Business Program, which is available to those who earn up to but don’t exceed to $1 million in a calendar year. For other developers that are not part of that program, Apple takes a 30 percent cut until a subscriber has been subscribed to a service for 12 months.

All apps in the Google Play Store will pay 15 percent instead of 30 percent for all subscriptions, but Google also plans to lower the fee even further for some ebooks and on-demand streaming music service apps. Fees could be as low as 10 percent for apps that fall into these categories.

Google is making the change to subscription fees as it faces increased regulatory pressure much like Apple. It too is in the same legal battle over in-app purchases as Apple with Epic Games, and it is under the same scrutiny in the United States and other countries.

Top Rated Comments

mi7chy Avatar
9 months ago

Wait, so it wasn’t only Apple that had the outrageous 30% fee?? Did the courts know this?? How come Apple didn’t point this out?? /s
Android sideloading like MacOS, Windows, Linux, etc. circumvents the Google Play Store and fees. Apple Play Store is a forced tax. Imagine if state/federal forces you to buy electronics at msrp with tax from brick and mortar and you couldn't buy for less than msrp without tax from private party.
Score: 17 Votes (Like | Disagree)
blazerunner Avatar
9 months ago
Your turn, Apple.
Score: 16 Votes (Like | Disagree)
KindJamz Avatar
9 months ago
Nice job Google. Don’t use your services too much but for people that do this is a win
Score: 11 Votes (Like | Disagree)
WiseAJ Avatar
9 months ago
Now watch as prices still remain exactly the same for all of the subscriptions, no benefit at all to customers.
Score: 7 Votes (Like | Disagree)
TheYayAreaLiving ? Avatar
9 months ago
Wow! Change is happening. Next up
Is Apple. Please lower the subscription fee. Apple you make a lot of money via services alone.
Score: 5 Votes (Like | Disagree)
jakotako Avatar
9 months ago
Regardless of how one looks at it, it is pretty comical that Epic's lawsuit helps to push these changes, however, Epic's Fortnite will not return to any of the stores profiting from this until the litigation is resolved.
Score: 5 Votes (Like | Disagree)

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