Intel Tweet Asking Why Former Mac Users Switched to PC Backfires

Ahead of Monday's Apple event, which is expected to include the much-awaited launch of brand new 14 and 16-inch MacBook Pros, Intel is continuing its long-running campaign to try and convince Mac users to switch to Intel-based PCs.

Intel GoPC Tweet Feature
Last week, Intel released a video as part of its PC vs. Mac campaign that featured "Apple fans" introduced to different Intel computers and all of their features. During the four-minute video, Intel attempted to paint Apple consumers as oblivious to "innovations" made by companies besides Apple, including "touch screen" laptops.

Continuing its streak, yesterday, the official Intel account tweeted out, "Confessions of former Mac users. What made you #GoPC?" Instead of former Mac users engaging with the tweet on reasons they switched to PC, the tweet instead includes replies of current Mac users poking fun at Intel's "desperate" marketing attempts. One comment reads, "Just admit it: you're just pissed that Apple ditched you and designed a way better processor by themselves."


Other replies include Apple users trolling Intel, with one stating "You're not invited" with a picture of the upcoming "Unleashed" event invitation. One reply, in Intel's defense, says that Apple is "a low performance luxury brand with overpriced hardware and a lesser ecosystem because its closed."

Ironically, while Intel goes on the defense, Apple still sells Mac computers powered by Intel processors. After Monday's "Unleashed" event, the higher-end MacBook Pro will no longer be Intel-based and will officially switch to Apple silicon, but other Macs such as the 27-inch iMac and Mac Pro still feature Intel processors.

Apple officially embarked on its transition to Apple silicon in November of last year, and the company is expected to fully move all of its Mac computers away from Intel next year.

Tag: Intel

Popular Stories

new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
macOS 15 Feature

macOS 15 System Settings to Get Design Overhaul

Thursday May 23, 2024 12:51 pm PDT by
With the macOS 15 update that is set to debut at WWDC in June, Apple plans to rearrange "menus and app UIs," according to a report from AppleInsider. The System Settings app, which was last updated with macOS Ventura, will get one of the biggest updates. With macOS Ventura, Apple renamed the System Preferences app to System Settings, introducing a design similar to the Settings app on the...
6chatgpt mac app

5 Reasons to Use OpenAI's ChatGPT App for Mac

Thursday May 23, 2024 6:07 am PDT by
On May 13, OpenAI during its Spring Update announced that it would be releasing a desktop ChatGPT app for the Mac in the "coming weeks," and said that ahead of a wider launch it had started rolling out the app to some ChatGPT Plus subscribers. Subscribe to the MacRumors YouTube channel for more videos. After testing the app for a few days, we thought it was worth sharing some reasons why...
iOS 17

Apple Sheds More Light on iOS 17.5 Bug That Resurfaced Deleted Photos

Friday May 24, 2024 2:36 am PDT by
Last week, some iPhone users reported that Apple's iOS 17.5 update had introduced a bug that caused old photos that were deleted to reappear in the Photos app. Apple quickly released an iOS 17.5.1 update to fix the issue, but for many users, its explanation of "database corruption" in the release notes was all too brief, and did little to allay concerns about the privacy of their data. Apple ...

Top Rated Comments

CalMin Avatar
34 months ago
Intel has an idiot in the marketing department.

[LIST=1]
* Apple is still a customer. Although I suspect not so much after Monday.
* intel outsells Apple. it is marketing 101 to never mention your secondary competition.
* People don’t choose Mac or PC based on the CPU.
Score: 63 Votes (Like | Disagree)
ashdelacroix Avatar
34 months ago
No one in the history of the world (with full sanity) has gone from Mac to PC, unless forced.
Score: 53 Votes (Like | Disagree)
chucker23n1 Avatar
34 months ago
It looks so petty. Intel needs to focus on stuff like Alder Lake. Show, don't tell.
Score: 50 Votes (Like | Disagree)
Sullivan0930 Avatar
34 months ago
Intel has really been taking shots at Apple lately, meanwhile AMD is their real competition. Apple just stopped using them, AMD is their windows counterpart and Ryzen is on the rise! I know my next windows machine will be AMD.
Score: 36 Votes (Like | Disagree)
Blackstick Avatar
34 months ago
They're like a bitter ex not handling the separation well at all. If they were a person, I'd send them to therapy. As a company, just pisses off their shareholders.

Stop worrying about Apple, it's over... go work on the next awesome and prove them wrong, Intel.
Score: 34 Votes (Like | Disagree)
Butler Trumpet Avatar
34 months ago
[S]Michael Ginsberg[/S] Intel: I feel bad for you.

[S]Don Draper[/S] Apple: I don't think about you at all.
Score: 30 Votes (Like | Disagree)