Intel's Latest PC vs. Mac Ad Involves a 'Social Experiment' With Apple Fans
Intel today shared a new ad titled Breaking the Spell: Social Experiment. In the four-minute video, Intel invites 12 supposed Apple fans to a focus group showcasing features of "upcoming devices" that were, in fact, PCs that are already on the market. The ad was spotted earlier by French website MacGeneration.
The video starts out by saying that many Apple fans only care about Apple products, and Intel attempts to change that viewpoint. The supposed Apple fans are ushered into a room that looks similar to an Apple Store, creating the impression that they are being shown new Apple products, but the devices are actually PCs powered by Intel processors.
According to Intel's Ryan Shrout, the ad features each participant's "real" reactions instead of scripted ones. "It's surprising to see how many people that utilize tech still don't know the capabilities of the PC," he said in a tweet.
The ad is part of Intel's #GoPC marketing campaign that it launched last year after Apple started transitioning to custom Apple Silicon chips in Macs. Intel even recruited former "I'm a Mac" actor Justin Long for some of the ads.
Popular Stories
Apple updated its Magic Mouse and Magic Trackpad product pages around August 25 to drop all Intel-based Macs from the compatibility lists for the accessories, and this week it updated some related tech specs pages to reflect these changes.
Given the Magic Mouse and Magic Trackpad still work with Intel Macs, it is unclear why the accessories are now considered to be compatible with Apple...
Apple today added the 2019 4K iMac to its list of vintage products, which means repairs can only be done if Apple has the parts available.
Products are added to the vintage list five years after they were last distributed for sale, and they're moved to the obsolete list at the seven-year mark. Vintage products can be repaired at Apple Stores and by Apple Authorized Service Providers if the...
Apple memory supplier SK Hynix is in exploratory talks with Intel about manufacturing memory chips in the United States for the first time, according to Reuters.
One option would see the South Korean chipmaker lease part of Intel's planned manufacturing complex in Ohio. Another would involve a joint venture with Intel and major cloud providers seeking to secure memory supplies, people...
