iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home.

it home ecommerce app iphone 13
The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four ‌iPhone‌ 13 models will go on sale on September 17, followed by the AirPods 3 on September 30.

Apart from the image, which could be easily faked, IT Home offers no other information to back up the claim, and the website has shared screenshots in the past that turned out to be inaccurate, so the above information should be taken with a hefty dose of salt.

That said, with Apple returning to its traditional September launch timeline, the above dates could easily turn out to be correct. Wedbush analyst Daniel Ives has suggested the ‌iPhone‌ will launch in the third week of September, which would be the week of September 13 to 17. Based on past launch events, September 7, September 14, and September 21 are all likely event dates where we could see the new ‌iPhone‌ models unveiled.

The new ‌iPhone‌ 13 models will focus heavily on camera capabilities, including ProRes and portrait mode for videos. The new handsets will also include a smaller notch, larger batteries, and improved performance. Apple's third-generation AirPods are expected to have a form factor similar to the AirPods Pro, featuring a new case, a shorter stem, and perhaps replaceable ear tips.

Related Roundup: AirPods 4
Buyer's Guide: AirPods (Buy Now)
Related Forums: AirPods, iPhone

Popular Stories

iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 14 Pro Dynamic Island

iPhone 17 Models Rumored to Feature Redesigned Dynamic Island

Monday July 7, 2025 7:38 am PDT by
iPhone 17 models will feature a redesigned Dynamic Island user interface, according to a post today from Digital Chat Station, an account with more than three million followers on Chinese social media platform Weibo. The account has accurately leaked some information regarding future Apple products in the past. The account did not share any specific details about the alleged changes that are ...
Prime Day 25 Feature Warm Triad

The Best Prime Day Deals on AirPods, iPads, MacBooks, and More

Monday July 7, 2025 10:55 am PDT by
Amazon is back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront. With the event now underway, we're tracking numerous all-time low prices on Apple gear right now. Note: MacRumors is an affiliate partner with Amazon. When you click a...

Top Rated Comments

HeavenDynamic Avatar
51 months ago
September 17 is probably the pre-orders date.
Score: 16 Votes (Like | Disagree)
Naildown Avatar
51 months ago

I just upgraded to a iPhone 12 Pro Max. iPhone 13 isn't going to be that different. Who cares.
Who cares? Users who didn't just upgrade to an iPhone 12 Pro Max care. This will be a big upgrade for anyone on a 2+ year old phone. If yearly updates are a thing for you, you're in the minority.
Score: 11 Votes (Like | Disagree)
Boardiesboi Avatar
51 months ago
I’m ready for the iPhone 13 Pro Max!

Maybe event on Sept 7, preorder Sept 10 and release Sept 17?
Score: 8 Votes (Like | Disagree)
JWiLL1988 Avatar
51 months ago

iPhone 13...yaaaaaaawn ?My Galaxy Z Fold 3 512GB should be here tomorrow. Can't wait! Y'all enjoy your "new" iPhone with super sweet, totally amazing, upgraded cameras and nothing else. The iPhone 13 will still look like it is from 2017. Oh wait, I forgot you might actually get 120Hz refresh rate, and a smaller but still completely ghetto looking notch. What a treat!! Until Apple releases a foldable phone (and not the Z Flip style), I'm out.
For someone who is supposedly moving on, no need to announce your departure.
Score: 6 Votes (Like | Disagree)
smoking monkey Avatar
51 months ago

The notch is ugly and
Yep. It certainly is. No way around it.

FaceID is stupid.
Nah. It works quite well and is great for apps. Easier than Touch ID for signing into apps. But in current mask world it's a PITA. Apple Watch does help with that but it's not ideal. That's why I'm confused why Apple aren't putting Touch ID and Face ID into the new iPhone.
Score: 5 Votes (Like | Disagree)
klunernet Avatar
51 months ago

September 17 is probable the pre-orders date.
Hmm, the usual apple flow would be announcing on the 14th, with opening of pre-orders That Friday, so yeah, the 17th does sound right. And launch would then like be? 24th? (Often 10 days after unveil, right?)
Score: 5 Votes (Like | Disagree)