Tim Cook Urged Mark Zuckerberg to Delete User Data From 3rd Party Apps in Private 2019 Meeting

At a private meeting on the sidelines of an informal gathering of tech and social media executives in July of 2019 in Sun Valley, Idaho, Apple CEO Tim Cook urged Facebook CEO and founder Mark Zuckerberg to delete all user information his company has collected from third-party apps, according to The New York Times.

tim cook mark zuckerberg
According to the Times, the executives met annually at the conference organized by investment bank Allen & Company to "catch up" and attempt to "repair their fraying relationship."

In particular, this meeting in the summer of 2019 came as Facebook was embroiled in a massive scandal involving Cambridge Analytica. Facebook had come under intense scrutiny for sharing the information of more than 50 million users, without their consent, with voter-profiling firm Cambridge Analytica to use for political ads during the 2016 Presidental election.

During their meeting, Zuckerberg reportedly asked Cook how he would deal with the situation. He responded that Facebook should delete user information it has collected from third-party apps.

At the meeting, Mr. Zuckerberg asked Mr. Cook how he would handle the fallout from the controversy, people with knowledge of the conversation said. Mr. Cook responded acidly that Facebook should delete any information that it had collected about people outside of its core apps.

According to people with direct knowledge of the meeting, Zuckerberg was "stunned" by Cook's answer given the fact that Facebook's business model consists of user data and using the data to provide more personalized ads. Zuckerberg interpreted Cook's answer as the CEO saying his business was "untenable."

During a TV interview with MSNBC in 2018, Cook was pressed on how he would deal with the situation Zuckerberg found himself in. "I wouldn't be in this situation," Cook responded.

The two executives and companies have rarely seen eye-to-eye, and the tension between the two is likely to reach its peak this week. In the coming days, Apple will release iOS and iPadOS 14.5 with ATT or App Tracking Transparency, which will crack down on apps tracking users across other apps and websites without their consent.

Once the iOS update is released, all apps, including Facebook, will be required to ask for a user's permission before tracking them across apps and websites owned by other companies. Users can accept to be tracked or not. If the latter, Apple will block that app from collecting data about the users from other apps and services.

Facebook has blasted the new change as unfair, calling it a severe blow to small businesses which use the Facebook platform and its accompanying ad business to run personalized ads for users. Facebook expects the majority of users to opt-out of tracking, which will, in turn, lead to less effective data for the social media giant to use to deliver tailored, personalized ads.

Despite his initial rejection of ATT, Mark Zuckerberg has recently changed tones on Apple's upcoming change. In a Clubhouse meeting earlier last month, the CEO says that Facebook may "be in a stronger position" due to the upcoming change possibly encouraging more businesses to "conduct more commerce on our platforms by making it harder for them to use their data in order to find the customers that would want to use their products outside of our platforms."

In public appearances and interviews in the run-up to the launch of ATT, Cook has said Apple is looking to provide users a choice about whether they wished to be tracked or not. In a recent speech at a privacy conference, Cook indirectly called out social media companies, including Facebook, that fuel disinformation and conspiracy theories with their algorithms.

Top Rated Comments

Quu Avatar
23 months ago
Facebook is a cancer on society and the more I learn about it the stronger I believe that.
Score: 46 Votes (Like | Disagree)
tubular Avatar
23 months ago
Cook's not wrong.

If the Zuckerhead is so very very concerned about the impact of Apple's privacy settings on small businesses, he should show it by cutting them a discount.

What? He hasn't done that? It's almost as if the Zuckwit isn't telling the truth.
Score: 18 Votes (Like | Disagree)
Glideslope Avatar
23 months ago

Facebook is a cancer on society and the more I learn about it the stronger I believe that.
Absolutely. It’s fully metastasized, and destroying the Social Fabric of Society. Social Medial, not just Facebook will be our downfall. Zuck despite his chronological age is really no different than the young children/adults he coerces to his platform with targeted propaganda assimilated from his knowledge of their personal information.

One of the many items I am most proud of as a parent is that all of our adult children see Facebook for what is is and none have it on any devices.

The Pandemic has only made this worse with people home soo much more over the past year.

Zuck is nothing but a Personal Information Pimp. :mad:
Score: 9 Votes (Like | Disagree)
tubular Avatar
23 months ago

Facebook is a cancer on society and the more I learn about it the stronger I believe that.
It's certainly been a remarkable gift to every racist crank, woo-merchant, and Holocaust denier on earth.
Score: 8 Votes (Like | Disagree)
clayj Avatar
23 months ago
Nitpick: The name of the company is Cambridge Analytica. There's no "l" on the end.
Score: 8 Votes (Like | Disagree)
ArPe Avatar
23 months ago
CA was enabled by FB.
Score: 8 Votes (Like | Disagree)

Popular Stories

iphone 15 pro wifi 6e

Internal Apple Document From Leaker 'Unknownz21' Confirms Wi-Fi 6E Will Be Limited to iPhone 15 Pro Models

Friday January 27, 2023 10:01 am PST by
Multiple rumors have suggested that the next-generation iPhone 15 models will adopt the Wi-Fi 6E standard that Apple has already introduced in the iPad Pro and MacBook Pro, and now a leaked document appears to confirm Apple's plans. Sourced from researcher and Apple leaker Unknownz21 (@URedditor), the document features diagrams of the iPhone 15's antenna architecture. D8x refers to the...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Pro Rumored to Have These 8 Features

Friday January 27, 2023 2:11 pm PST by
Apple's next-generation iPhone 15 Pro and iPhone 15 Pro Max are expected to be announced in September as usual. Already, rumors suggest the devices will have at least eight exclusive features not available on the standard iPhone 15 and iPhone 15 Plus. An overview of the eight features rumored to be exclusive to iPhone 15 Pro models:A17 chip: iPhone 15 Pro models will be equipped with an A17...
top stories 28jan2023

Top Stories: iOS 16.3 Released, iPhone 15 Pro Rumors, macOS Tips and Tricks, and More

Saturday January 28, 2023 6:00 am PST by
Following last week's hardware announcements, this week saw the actual release of several of the new products as well as operating system updates bringing new features and bug fixes across Apple's platforms. This week also saw some fresh rumors about the iPhone 15 lineup and Apple's upcoming AR/VR headset, while we shared some tips to help you get the most of your macOS experience, so read...
Multi Display CarPlay 1

Apple Launching All-New CarPlay Experience Later This Year With These 5 Features

Sunday January 29, 2023 10:15 am PST by
In June 2022, Apple previewed the next generation of CarPlay, promising deeper integration with vehicle functions like A/C and FM radio, support for multiple displays across the dashboard, personalization options, and more. Apple says the first vehicles with support for the next-generation CarPlay experience will be announced in late 2023, with committed automakers including Acura, Audi,...
maxresdefault

Hands-On With the New M2 Max MacBook Pro

Thursday January 26, 2023 12:14 pm PST by
New 14-inch and 16-inch MacBook Pro models with the latest M2 Pro and M2 Max chips are available in Apple retail stores and are already in the hands of customers, and we picked up one of the new M2 Max machines to answer all of the questions MacRumors readers considering a purchase might have. Subscribe to the MacRumors YouTube channel for more videos. Yesterday, we asked MacRumors fans on...
iPhone 15 General Mock Feature

Kuo: iPhone 15 Models to Adopt Wi-Fi 6E

Thursday January 26, 2023 5:09 pm PST by
The upcoming iPhone 15 models that are set to be introduced later in 2023 will adopt the Wi-Fi 6E standard, according to Apple analyst Ming-Chi Kuo. In a note about Apple's work on a Wi-Fi chip, Kuo said that the company will upgrade the iPhone 15 to Wi-Fi 6E. Apple is already using Wi-Fi 6E for the 11 and 12.9-inch iPad Pro models introduced last year, along with the new Mac mini and...
iPhone 14 Pro Purple Side Perspective Feature Purple

iPhone 15 Expected to Feature Wi-Fi 6E Like Latest Macs and iPad Pro

Wednesday January 25, 2023 5:39 pm PST by
The iPhone 15 will support Wi-Fi 6E, according to a research note shared this week by Barclays analysts Blayne Curtis and Tom O'Malley. The analysts did not specify whether the feature will be available on all models or limited to the Pro models. Apple has added Wi-Fi 6E support to a handful of devices so far, including the latest 11-inch and 12.9-inch iPad Pro, 14-inch and 16-inch MacBook...