Apple Plans to Expand Ad Visibility in App Store

Apple is planning to boost its advertising business through a new ad slot on the App Store search page which will allow developers to promote their apps across the entire platform, rather than just when users search for a specific app, according to a new report from the Financial Times.

app store search ads 2
Apple already boasts an ‌App Store‌ advertising business where it allows developers to pay for the top result spot when users search for a specific app on the platform. Apple says these ads are "an efficient and easy way to help people discover your app at the top of ‌App Store‌ search results," and now the company wants to expand on it.

According to the Financial Times, citing people familiar with the matter, the company plans to roll out a second ad slot within the ‌App Store‌, but this time directly within the Search page, by the end of the month. The new ads will appear alongside the current "Suggested" section on the page and will be visible to users across the whole platform.

The report lacks specific details on the mechanism behind the new ad slot. For example, Apple's current search ads include careful features that ensure smaller developers can bid and pay for ads and not get dominated by large developers and corporations. The new ad slot comes as the advertising industry is bracing for impact from the fallout of the upcoming iOS and iPadOS 14.5 update.

Beginning with the new update rolling out to users next week, apps will be required to ask for users' permission to access their IDFA or identifier for advertisers. By accessing the IDFA, developers can track a user's activity across other apps and websites, even those owned by different companies, to provide personalized ads to users.

The new requirement, called App Tracking Transparency, has received heavy criticism from companies such as Facebook, who are concerned that the new requirement will result in a majority of users opting out of ad tracking. A large portion of Facebook's business comes from selling ads across its platform, and ATT could cut into its revenue by making it harder to provide personalized, relevant ads to users.

Top Rated Comments

Jony Ive and Co. Avatar
3 weeks ago
Apple should never even have ads in the app store in the first place.
I buy iOS because of the clean, ad-free experience. Otherwise, iOS would just be like Samsung's OS, littered with intrusive ads and a pain to use.
Score: 33 Votes (Like | Disagree)
User 6502 Avatar
3 weeks ago
I do not like this at all. I hope they will let the user disable it, but I bet they won’t. Considering the App Store is the only way of getting new apps I find this a highly immoral and manipulative way of shoving ads through our throats.
Score: 20 Votes (Like | Disagree)
Dandoodle Avatar
3 weeks ago
Rubbish. If we’re paying for Apple one, the whole apple ecosystem should be ad free. Personally I think ads are the next scourge Apple should be looking at after privacy!
Score: 17 Votes (Like | Disagree)
sinoka56 Avatar
3 weeks ago
This is the same as Google "selling your data" to advertisers for those that say Google is selling your data.

"Selling your data" means targeted ads not directly giving your data to advertisers.
Score: 11 Votes (Like | Disagree)
contacos Avatar
3 weeks ago

This is the same as Google "selling your data" to advertisers for those that say Google is selling your data.

"Selling your data" means targeted ads not directly giving your data to advertisers.
Exactly and Apple already does it today. I can already target App Store Ads by "gender, age, country, device, device language, REGION, returning users" etc.
Score: 6 Votes (Like | Disagree)
Td1970 Avatar
3 weeks ago

Exactly and Apple already does it today. I can already target App Store Ads by "gender, age, country, device, device language, REGION, returning users" etc.
Shhh. people here think Apple doesn’t collect data.
Score: 5 Votes (Like | Disagree)

Top Stories

tracking disabled ios 14 5

Analytics Suggest 96% of Users Leave App Tracking Disabled in iOS 14.5

Friday May 7, 2021 1:51 am PDT by
An early look at an ongoing analysis of Apple's App Tracking Transparency suggests that the vast majority of iPhone users are leaving app tracking disabled since the feature went live on April 26 with the release of iOS 14.5. According to the latest data from analytics firm Flurry, just 4% of iPhone users in the U.S. have actively chosen to opt into app tracking after updating their device...
macbook colors 3d black bezels

Prosser: Next MacBook Air Could Come in Colors Similar to iMac

Friday May 7, 2021 6:55 am PDT by
According to Apple leaker Jon Prosser, Apple's upcoming release of the MacBook Air will feature various colors, similar to the colors in the newly released 24-inch iMac. In the latest video of his YouTube channel Front Page Tech, Prosser says the same source who accurately provided him information on the first Apple silicon iMac coming in colors has told him that he recently saw a prototype...
tile amazon sidewalk integration

Tile to Leverage Amazon Echo and Ring Devices to Better Compete With AirTags

Friday May 7, 2021 2:07 pm PDT by
Amazon today announced that it is teaming up with Tile to add Amazon Sidewalk integration to Tile's Bluetooth trackers. Amazon Sidewalk, for those unfamiliar, is a network of Amazon Bluetooth devices that's designed to improve the connectivity of devices like the Ring and Amazon Echo. Tile will now be joining Amazon Sidewalk, and through this integration, Amazon Echo and Ring devices will be ...
Top Stories 59 Feature

Top Stories: Epic Games vs. Apple, Hidden AirTag Mode, Apple Music Hi-Fi, Colorful MacBook Air?

Saturday May 8, 2021 6:00 am PDT by
While we wait for the newly introduced iMac, iPad Pro, and Apple TV models to launch later this month, this week saw the kickoff of the big Epic Games v. Apple trial, with lots of juicy tidbits coming out as the two sides make their arguments. This week also saw some rumors about a Hi-Fi tier for Apple Music, more biometric sensing capabilities for Apple Watch, and timing for the...
zoom app icon

Apple Gave Zoom Access to Special API to Use iPad Camera During Split View Multitasking

Sunday May 9, 2021 2:00 am PDT by
Zoom, a hallmark platform used by millions during the global health crisis, has been given access to a special iPadOS API that allows the app to use the iPad camera while the app is in use in Split View multitasking mode. This case of special treatment was first brought to attention by app developer Jeremy Provost, who, in a blog post, explains that Zoom uses a special API that allows the...
snapchat dark mode

Snapchat Rolls Out Dark Mode on iOS

Wednesday May 5, 2021 1:17 am PDT by
Nearly two years following the release of iOS and iPadOS 13, which included native, built-in, and systemwide dark mode, Snapchat, one of the world's most prominent social media networks, has finally rolled out a dark mode theme for iOS users. Snapchat began testing a dark mode theme of its app design late last year with a small group of iOS users. Now, Snapchat says that as of this week, it...
tile sticker e1570533758981

Tile CEO: 'We Welcome Competition From Apple, But We Think It Needs to Be Fair'

Tuesday May 4, 2021 9:51 am PDT by
Just after Apple announced its AirTags, Tile CEO CJ Prober relayed his concerns about competing with Apple in the tracking space, and said that Tile would ask Congress to investigate Apple's business practices specific to Find My and item trackers. Prober this week did an interview with Bloomberg, where he further expanded on Tile's complaints about Apple and why he feels that Tile is...
fortnite apple logo 2

Epic CEO Tim Sweeney Admits App Store's 30% Cut Is Similar to Consoles, Would Have Accepted Special Deal With Apple

Tuesday May 4, 2021 1:54 pm PDT by
Apple's legal battle with Epic Games is continuing on, and during the second day of the trial, Epic Games' CEO Tim Sweeney continued his testimony against Apple. Sweeney was grilled by Apple's lawyers, and made several points seemingly favorable to Apple. In addition to mentioning how he prefers Apple's iPhone and values Apple's privacy policies that he's aiming to dismantle, Sweeney...
signal instagram ads3

Signal Shares the Instagram Ads Facebook Doesn't Want You to See

Wednesday May 5, 2021 1:29 am PDT by
Encrypted messaging app Signal has had a series of Instagram ads blocked from the social media platform, after it attempted to show users how much data the Facebook-owned company collects about them and how it's used to push targeted ads. In a blog post, Signal described how it generated the ads to show users why they were seeing them, simply by declaring upfront the information that the...
iphone 12 preorder purple

Apple Begins Transition to Randomized Serial Numbers With Purple iPhone 12

Wednesday May 5, 2021 9:17 am PDT by
MacRumors previously reported about Apple's plan to switch to randomized serial numbers for future products starting in early 2021, and this transition has now started with the new purple iPhone 12 model in multiple countries. With assistance from Aaron Zollo, host of the YouTube channel ZolloTech, we can confirm that the purple iPhone 12 released last month has a new 10-character serial...