Apple Expected to 'Share Information' on Apple Car in Coming Months, Analyst Says

Apple can be expected to shed some light on its highly secretive internal project called "Project Titan," a codename for its self-driving car sometime in the next 3-6 months, according to Wedbush analyst Dan Ives.

Apple car wheel icon feature triad
Ives made the comments during a segment on CNBC Television, in which he reiterated Wedbush's belief that Apple will not actually release a consumer car until at least 2024. Ives says that even with a release years out, the company will need to release "some information" to "lay the groundwork for an Apple Car." Ives believes that Apple will open up publicly about its future car ambitions sometime this summer.


When pressed on the timeframe, Ives says that Apple needs to "find the partners" for its self-driving car, which concides with reports that the tech giant has been in talks to partner with several car manufacturers for the production of Apple Car.

Apple has reportedly been working on a self-driving car for the past number of years, and a flurry of reports in the past few months have further cemented the company's rumored car ambitions. The Apple Car, which Apple analyst Ming-Chi Kuo says will not be released until at least 2023, is expected to be produced and manufactured by a third-party contractor but remain an Apple-branded product.

More recently, a report out of The Korea Times suggests that Apple is "very near" to signing a deal with LG and Magna to build the Apple Car.

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Top Rated Comments

chewbaka Avatar
41 months ago
What if the event logo is actually a suspension spring???
Score: 9 Votes (Like | Disagree)
jonblatho Avatar
41 months ago

Apple has had many partners helping with other products in the past without the need to disclose anything to analysts. Why will they change course now? Can't they just keep working with partners under airtight NDA's?
They can no longer produce an iPhone in secrecy; you think they can pull off a car?
Score: 5 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
41 months ago
Apple - Just tell us how much it's going to cost so I can start saving up.
Score: 5 Votes (Like | Disagree)
bwayne Avatar
41 months ago
We can easily guess they’ll put the charging port on the underside of the car so that you’ll have to tilt the car on it’s side to charge the battery. Just like the Magic Mouse! ?
Score: 5 Votes (Like | Disagree)
DrV Avatar
41 months ago
Car manufacturing is a low margin business. That is a real challenge for Apple.

You can sell a mobile phone with high profits, because people can pay $300 extra for brand, aesthetics, etc. The absolute amount of extra money is tolerable.

People will be reluctant to pay $10000 extra for a car, because the amount of money needed is significant. I am not saying people would be too rational when buying a car, but the relatively large sums limit the demand of expensive cars.

The premium segment starts to be congested. Tesla S, M-B EQS, Porsche Taycan, Audi etron GT, Genesis G80 EV, maybe Lucid Air. The same applies to the EV SUV segment with ID.4, Kia EV6, Hyundai Ioniq 5, Tesla Y, Ford Mach-E, Audi Q4 etron, Toyota bZ4, Polestar 2, etc. There is real competition, and new players have to adjust their prices accordingly.

All the cars mentioned above are expensive relative to the average selling price of new cars. If Apple tries to enter the mainstream market, it needs to produce a sub-$40k car. That is not very easy for a premium brand.
Score: 3 Votes (Like | Disagree)
Yokon54 Avatar
41 months ago

Have to be honest when I say this is so irrelevant. It’s more a liability for Apple than anything. Tim went down the car route when he was searching for anything that could be the next iPhone. We’ve seen the god awful services. The cringy services event. The mess he’s made with Apple TV, HomePod, and living room.

But I think Tim found his whale as he wastes more resources on this nonsense.
Tim Cook created $1.7T in shareholder value and services are growing at 20%.
Score: 2 Votes (Like | Disagree)