Sideloading Apps Would 'Break' the Security and Privacy of iPhone, Says Tim Cook

In a wide-ranging interview with The New York Times' Kara Swisher, on her podcast "Sway," Apple CEO Tim Cook talks about Apple's feud with Facebook, its stance on privacy, Apple's legal battle with Epic Games, and possible future Apple innovations such as Apple Glasses.

tim cook apple park
Apple is in the midst of a heated public spat with Facebook over privacy, particularly over an upcoming feature on iOS that will require apps to ask for users consent before tracking them.

The new feature called ATT, or App Tracking Transparency, coming with iOS 14.5 in "a few weeks," according to Cook, will force apps to ask users for permission to track them across other apps and websites. Facebook has argued vehemently against the new feature, saying it impacts small businesses that rely on personalized ads, derived from tracking, to keep afloat.

‌Tim Cook‌ says he disagrees with that argument, indirectly saying that Facebook's point of view is "flimsy." Cook calls privacy the "top issue of the 21st century," adding that with tracking, companies, such as Facebook are able to put "together an entire profile of what you're thinking and what you're doing."

What [App Tracking Transparency] tries to get at is companies that are taking advantage of tracking you across apps of other companies and therefore putting together an entire profile of what you're thinking, what you're doing, surveilling you across the web 24/7.

They'll see a simple pop-up that basically prompts them to answer the question, are they OK with being tracked or not? If they are, things move on. If they're not, then the tracking is turned off.

When asked how the new feature will impact Facebook, Cook says he's not "focused on Facebook," saying Apple adds new tools and features every year that improves and doubles down on user privacy. Speaking more specifically to what actions may need to be taken against companies that track users, Cook says he used to be a firm believer in the ability for companies to regulate themselves but notes that's now changed.

Generally speaking, I think privacy is one of the top issues of the 21st century, and I think we're in a crisis. Years ago, I thought companies would regulate themselves and sort of get better. I no longer believe that. And I'm not generally somebody that is keen on regulation, but I think that regulation is required.

In a speech at a privacy conference in January, Cook strongly condemned social media companies that fuel conspiracy theories thanks to their algorithms. Cook says that Apple doesn't have a social media platform that is "pushing stuff in your feed," but notes it does have the App Store which it takes careful consideration in curating content for.

Well, you know, I can only speak for Apple. And from the very start, we've always believed in curation. And so we review every app that goes on the store. That doesn't mean that we're perfect at doing it. We're not. But we care deeply about what we're offering our users. And when we have a new product like Apple News, we have human editors that are selecting the key stories. And so they're avoiding all of the misinformation that is out there. The reality is that the web in some areas has become a dark place. And without curation, you wind up with this firehose of things that I would not want to put into an amplifier. Which is what tech is in a large way. If you have a platform, you amplify things.

Cook in typical Apple fashion never comments on future, unreleased Apple products. However, possibly hinting at ‌Apple Glasses‌, Cook says AR is "critically" important for the future of Apple. The CEO envisions a future where conversations include more than just words, but include charts, and "other things" appearing in a virtual space.

Well, I can't talk about anything that we may or may not have in the pipeline. But in terms of AR, the promise of AR is that you and I are having a great conversation right now. Arguably, it could even be better if we were able to augment our discussion with charts or other things to appear. Your audience would also benefit from this, too, I think. And so when I think about that in different fields, whether it's health, whether it's education, whether it's gaming, whether it's retail, I'm already seeing AR take off in some of these areas. And I think the promise is even greater in the future. So it's a critically important part of Apple's future.

Speaking about Apple's fight with Epic Games, Cook says that Epic had long followed ‌App Store‌ rules, but decided to no longer follow the guidelines all other developers follow. Cook says Apple is "confident" in its case with the gaming giant.

It's about living up to the rules and the guidelines of the ‌App Store‌, and they had done that for years and then had decided, evidently, that they didn't want to follow the rules anymore and had passed something throughout the review process, and then after it had been through app review, changed it on the server-side. So it was sort of a deceitful move. And so we're going into court. We're coming to tell our story. We're going to talk about the privacy and security aspects of the store. And we're confident in our case.

One of ‌Epic Games‌' biggest arguments about the Apple ecosystem is the lack of so-called "freedom" for users to download apps from places other than the ‌App Store‌. Many have long voiced their hope that Apple would allow users to sideload apps onto their device, such as the iPhone. Cook says that sideloading apps, however, would "break the privacy and security" model of the ‌iPhone‌.

In the remainder of the podcast, ‌Tim Cook‌ talks about his relationship with the President Biden administration and said he "probably" will not be Apple's CEO in 10 years. The full 36-minute long podcast is available over at The New York Times.

Top Rated Comments

jafd Avatar
1 week ago
Dear Tim,

Sideloading apps would primarily break App Store revenues and its de facto monopoly, you know it, we know that you know, and you know that we know that you know it.

The fact that Bitcoin scams pass through the App Store review like air passes through a sieve, speaks volumes about the quality and security of your infrastructure.

Now pull the other one, it's got bells on.
Score: 36 Votes (Like | Disagree)
sirdir Avatar
1 week ago
Sideloading of apps also compromises security on a mac. Yet I can do it. So let me do it on my iPhone, too. I'm a grown up, let me decide how I use my own device.
Score: 32 Votes (Like | Disagree)
Kris Kelvin Avatar
1 week ago
As a developer, I hate that I'm forced to use App Store distribution (and some enterprise stuff, but that only works for select use cases) and that I'm therefore limited to Apple-approved ways of doing things (so no low-level tinkery).

As a user, I love that all available apps can be found in the App Store and that I don't have to worry about unsigned stuff running on my iPhone. Sure, App Store reviews aren't perfect, but they're clearly better than nothing.

I can't see any way to make both sides perfectly happy, and if I'd have to choose, I'd prefer to keep things as they are, except for two things:

* Standardized commission of 10%
* No "objectionable content" rejections; if an app is legal in a region, it should be allowed to be distributed (this includes information about drone strike casualties, adult stuff etc.). Showing a warning is fine, as is blocking access for minors.
Score: 29 Votes (Like | Disagree)
Phil A. Avatar
1 week ago

As long as Apple isn’t held legally liable why should they care?
Because people would do something stupid, get themselves in a mess and then be all over social media blaming Apple, which would potentially damage their image (which they are fiercely protective of)

Apple have always taken a “we know best” approach with iOS whereas Google have been more pragmatic with Android.

I can see arguments for both approaches but I do believe Apple should be able to apply the rules they want on the platform they developed: if a user wants more freedom and control, there are plenty of other phones on the market
Score: 29 Votes (Like | Disagree)
LFC2020 Avatar
1 week ago
Enough talking Timmy, it’s time for the next apple event.
Score: 24 Votes (Like | Disagree)
Naraxus Avatar
1 week ago
No Tim. The ability to sideload apps would break the stranglehold you currently hold over everyone. Your fearmongering over what may happen is crumbling with each passing day.
Score: 23 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
fake airpods 3

Counterfeit 'AirPods 3' Hit the Market Prior to Official Announcement

Friday April 9, 2021 2:45 am PDT by
Apple is expected to launch the third iteration of AirPods in the third quarter of this year. Rumors and reports suggest the new AirPods will feature an updated design more in line with the AirPods Pro, but lacking in "Pro" features such as active noise cancellation. Despite AirPods 3 not yet being officially announced by Apple, counterfeit products of the unreleased earbuds have already hit ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
nba tracking prompt orange

Two-Thirds of iPhone Users Expected to Block Ad Tracking

Friday April 9, 2021 7:19 am PDT by
As many as 68 percent of iPhone users are expected to deny advertisers permission to track them thanks to Apple's App Tracking Transparency feature, in what is beginning to look like a significant blow to the advertising industry (via AdWeek). With the launch of iOS 14.5, apps will have to receive explicit user permission before accessing an iPhone's advertising identifier or IDFA, which is...
iPhone 13 Battery Life Feature

DigiTimes: iPhone 13 Pro Models to Feature 120Hz ProMotion Refresh Rate and 15-20% Less Power Consumption

Friday April 9, 2021 12:52 am PDT by
The two premium "Pro" models of the upcoming iPhone 13 lineup will be equipped with a low-power LTPO display, enabling the iPhones to have a 120Hz refresh rate, according to industry sources cited by Taiwanese publication DigiTimes. According to today's paywalled report, Apple suppliers Samsung and LG Display are in the process of converting parts of their production capacity to produce LTPO ...
ehric

iPhone 12 Mini Missing From Top 5 Best Selling Smartphone List of January 2021

Friday April 9, 2021 4:58 am PDT by
According to market data compiled by Counterpoint Research, Apple's smallest iPhone since the 2016 iPhone SE, the iPhone 12 mini, struggled to obtain a spot in the top five list of best-selling smartphones in January of this year. According to the market data, the iPhone 12 mini came in eighth place for the best-selling smartphone worldwide in the first month of the year. However, the iPhone ...
Top Stories 56 Feature

Top Stories: 'Find My' Expansion, iPhone 13 Pro Mockup, Largest-Ever iMac?

Saturday April 10, 2021 6:00 am PDT by
Apple's AirTags may still be nowhere to be seen nearly two years after signs of them were first discovered, but Apple this week launched its Find My network accessory program that will let third-party devices integrate with the Find My app on Apple's platforms to make it easy to keep track of your items. This week also saw fresh rumors about the upcoming "iPhone 13" and new iMacs, while...
fortnite apple featured

Epic's Case Against Apple in Australia Might Be Over

Friday April 9, 2021 12:21 pm PDT by
Epic Games and Apple are involved in a highly public lawsuit in the United States, but Epic has also sued Apple in other countries, including Australia, in an attempt to boost its chances of getting a favorable ruling. Things aren't quite going Epic's way, however, as the justice overseeing the case today decided that he's going to let the two companies battle it out in the United States. ...
Apple TV Ray Light Teal Film

Apple Wants to Draw Subscribers to Apple TV+ With More Feature Films

Friday April 9, 2021 10:27 am PDT by
Apple is ramping up its efforts to produce feature films, according to a new report from The Information. Apple has a limited number of high profile films already, including "Palmer," "Cherry," and "Greyhound," and sees it as a way to draw more people into Apple TV+. Apple has been telling studio executives that it is aiming to do more than 10 to 12 original movies per year for Apple TV+,...