Leica Camera From Former Apple Designers Jony Ive and Mark Newson Heading to Auction

A prototype Leica camera designed by former Apple designers Sir Jony Ive and Marc Newson is heading to auction in June (via The Verge).

jony ive leica camera 1

The camera prototype features many of the subtle industrial design cues Ive and Newson are known for, particularly on their Apple products. The exterior is also made of Ive's preferred lightweight material, aluminum. While the camera is not directly affiliated with Apple, it is clear to see the selective curves, polished finishes, and minimalism that have become synonymous with Apple's product designs.

jony ive leica camera 2

The prototype Leica camera was produced during the development of a one-off Product (RED) Leica M that was sold at a charity auction in 2013 for $1.8 million. A total of 561 models and nearly 1,000 prototype parts were made during the camera's design process.

Ive and Newson teamed up to create a range of products for the Product (RED) auction, including an aluminum desk, a striking red Mac Pro, and a set of solid gold EarPods, among other items.

A year after the auction, Newson joined Ive at Apple and became responsible for the design of the Apple Watch, having previously worked for wristwatch manufacturer Ikepod.

Both Ive and Newson departed Apple in 2019 to found the design company LoveFrom. Apple has said in the past that it was LoveFrom's first client and that Ive and Newson are still "very involved."

jony ive leica camera 3

The camera is said to be from the "final development step" of the design process and comes with a matching Apo-Summicron 2/50 mm ASPH lens. The device, described as being in "B+" condition, has a starting price of around $118,000. It is estimated to reach between $235,000 and $295,000 in bidding.

jony ive leica camera 4

Apple has not produced a dedicated camera since it released the 0.3 Mpx Apple QuickTake in 1994, but the prototype Leica may give the best glimpse yet of what a modern Apple camera could look like today.

Top Rated Comments

qoop Avatar
20 months ago
One of Jony's.



Attachment Image
Score: 13 Votes (Like | Disagree)
zachdog Avatar
20 months ago
This camera is an example of everything that went wrong with Apple after Steve Jobs died. The buttons are useless because the markings are removed. Minimalist design might appear to be beautiful, but in this case renders the product nearly useless. For comparison, here are a few well-known product “features” of Apple products directly influenced by this form-over-function philosophy:

- thin but malfunctioning butterfly keyboards, stubbornly not redesigned for years
- iPhone batteries that don’t last the entire day, but hey, the phones are thin
- no current MacBook has more than a USB-C port, so you get dongles for everything, but look how clean the design is
Score: 12 Votes (Like | Disagree)
Arctic Moose Avatar
20 months ago

- thin but malfunctioning butterfly keyboards, stubbornly not redesigned for years
- iPhone batteries that don’t last the entire day, but hey, the phones are thin
- no current MacBook has more than a USB-C port, so you get dongles for everything, but look how clean the design is
* Removal of useful UI indicators, buttons and menu items in Big Sur (file proxy icons and search/filtering in Mail.app are big ones)
* Removal of the hardware charging state indicator
* Removal of the iPad mute/orientation switch
Score: 10 Votes (Like | Disagree)
Eightarmedpet Avatar
20 months ago
Love it.
Super clean and minimal UI to the extent it renders it useless.
Ive is a terrible interface designer (not that I don't genuinely love his item design).
Score: 9 Votes (Like | Disagree)
HiVolt Avatar
20 months ago
haha it looks like a non-functioning fake.

form over function, classic Ive
Score: 8 Votes (Like | Disagree)
Mike_Trivisonno Avatar
20 months ago
Looks like something you would buy at IKEA. Minimalism is a boring. Mid Century Modern, Art Deco, and Art Nouveau are so much more expressive.
Score: 7 Votes (Like | Disagree)

Related Stories

airpods prototype translucent

Transparent AirPods and 29W Power Adapter Prototypes Surface in Photos

Tuesday November 30, 2021 7:16 am PST by
Images of transparent prototype AirPods and a 29W Apple power adapter have been shared on Twitter by Apple device collector Giulio Zompetti. The prototypes, which appear to be either first-generation or second-generation AirPods, feature clear plastic along the stem and around the outer side of the earbud, with the normal white plastic on the inner side of the earbud. Transparent casings are ...
vanarama apple car concept

First Look at Apple-Style Car Design Could Come From Ferrari

Wednesday January 5, 2022 2:17 am PST by
The first look at how Apple could stylistically design its long-rumored car could come from Ferrari, thanks to a recent partnership between former Apple designers and the Italian sports car maker. Apple Car concept render by Vanarama Late last year, Ferrari and its parent company Exor announced a multi-year creative partnership with LoveFrom, the design firm co-founded by Apple's former...
steve jobs jony ive

Jony Ive Writes Touching Letter About Steve Jobs a Decade After His Passing

Monday October 4, 2021 8:42 am PDT by
Steve Jobs passed away 10 years ago tomorrow, and in commemoration, Apple's former design chief Jony Ive has penned a remembrance of his friend and colleague for WSJ. Magazine. In his first public comments about Jobs since delivering his eulogy in 2011, Ive reflected on his memories of Jobs across nearly 15 years of working together. "We had lunch together most days and spent our afternoons...
iPhone 14 Mock pill and hole

iPhone 14 Pro Design Reportedly Finalized As Suppliers Begin Trial Production

Monday February 21, 2022 3:41 am PST by
Apple's largest supplier, Foxconn, has begun trial production of the iPhone 14 Pro, suggesting that Apple has finalized its design as it moves into the early stages of device manufacturing, according to a report from the Taiwan Economic Times. According to the report, Foxconn will manufacture the higher-end models of the iPhone 14, while Luxshare, another Apple supplier, will take on the...
jony ive wired

Jony Ive Discusses Steve Jobs, Continued Work With Apple, Wearables and More

Tuesday November 9, 2021 1:58 pm PST by
Former Apple design chief Jony Ive is still working with Apple, he confirmed today in an interview with Vogue's Anna Wintour at the RE:WIRED event. Ive participated in a panel called "Designing for the Future We Want to Inhabit," where he spoke on topics like Steve Jobs, wearables, and LoveFrom. Ive confirmed that his LoveFrom design company is working with Apple, but he did not provide...
jony ive tim cook steve jobs theater

Apple Designing More Functional Products Since Jony Ive's Departure, Argues Bloomberg Reporter

Wednesday October 20, 2021 11:06 am PDT by
Apple's product design has improved since former design chief Jony Ive left the company in 2019, according to an opinion column by Bloomberg reporter Alex Webb. Webb believes that Apple has reemphasized function over form since Ive's departure. For example, while the design of the previous Siri Remote for the Apple TV made it easy to pick up the remote upside down by accident, a new Siri...
jony ive 2021 imac 2

Jony Ive Was Involved in the New M1 iMac Design, Despite Leaving Apple in 2019

Saturday May 29, 2021 9:53 am PDT by
Despite leaving the company in 2019, Apple's former chief design officer, Jony Ive, helped design the new 24-inch iMac, according to an excerpt from Wired's review of the new desktop computer. Jony Ive famously left Apple in 2019 to form his own independent design company, which would have Apple as one of its clients. During his tenure at Apple, Ive oversaw the development and design of...
jony ive ipad pro

Apple's Former Design Chief Jony Ive to Speak at WIRED Event Next Week

Tuesday November 2, 2021 8:32 am PDT by
WIRED has announced that Apple's former design chief Jony Ive will sit down with Vogue's longtime editor-in-chief Anna Wintour to discuss his latest endeavors, the future of design as he sees it, and more at the virtual RE:WIRED event next week. Ive's conversation with Wintour will take place Tuesday, November 9 at 9:30 a.m. Pacific Time. Registration for the event is free and available...

Popular Stories

iphone 14 pro max vs 13 max 2

Camera Comparison: iPhone 14 Pro Max vs. iPhone 13 Pro Max

Thursday September 29, 2022 7:44 am PDT by
The iPhone 14 Pro and Pro Max introduce some major improvements in camera technology, adding a 48-megapixel lens and low-light improvements across all lenses with the new Photonic Engine. We've spent the last week working on an in-depth comparison that pits the new iPhone 14 Pro Max against the prior-generation iPhone 13 Pro Max to see just how much better the iPhone 14 Pro Max can be. Subscrib ...
maxresdefault

Apple Responds to Video Testing Crash Detection Feature With Junkyard Vehicles

Friday September 30, 2022 9:11 am PDT by
The Wall Street Journal's Joanna Stern recently traveled to Michigan to test Apple's new crash detection feature on the iPhone 14 and Apple Watch Ultra. In response, Apple provided some additional information about how the feature works. Stern recruited Michael Barabe to crash his demolition derby car with a heavy-duty steel frame into two unoccupied vehicles parked in a junkyard — a 2003...
iphone 14 iphone 14 plus in hand feature

iPhone 14 Is Secretly Hiding a Beloved Mac Feature

Friday September 30, 2022 3:24 am PDT by
The iPhone 14 and iPhone 14 Pro models bring over a longstanding Mac feature, but the setting to enable it is off by default. The feature, which is actually a new accessibility option, allows the iPhone to play a startup chime like the Mac. When enabled, the sound comes alongside a new shutdown chime. The Mac has featured a startup chime since 1987's Macintosh II, and the iconic "bong"...
adaptive transparency airpods pro

iOS 16.1 Beta Brings Adaptive Transparency to Original AirPods Pro

Thursday September 29, 2022 1:08 pm PDT by
The third beta of iOS 16.1 that was released earlier this week expands the Adaptive Transparency feature introduced with the second-generation AirPods Pro to the original AirPods Pro. As noted on Reddit, first-generation AirPods Pro owners who also have the AirPods beta software will now see an "Adaptive Transparency" toggle in the AirPods section of the Settings app. The 5A304A beta...
iOS 16 Wallpaper Spectrum Feature

Five Wallpaper Apps to Check Out for iOS 16's New Lock Screen Depth Effect

Thursday September 29, 2022 9:08 am PDT by
One of the biggest new features in iOS 16 is a completely redesigned iPhone Lock Screen. The new Lock Screen is entirely customizable, letting you change the colors and fonts, add widgets and new wallpapers, and more to make your iPhone uniquely yours. Of course, even before iOS 16, you could customize your Lock Screen with a wallpaper of your choice. iOS 16 takes the Lock Screen wallpaper...
tony blevins car

Apple Procurement VP Departs Company After Vulgar TikTok Comment

Thursday September 29, 2022 12:38 pm PDT by
Tony Blevins, Apple's vice president of procurement, is set to depart the company after he made a crude comment about his profession in a recent TikTok video, reports Bloomberg. Blevins was in a video by TikTok creator Daniel Mac, who was doing a series on the jobs of people he spotted with expensive cars. After seeing Blevins in an expensive Mercedes-Benz SLR McLaren, Mac asked Blevins what ...
tim cook malala

Tim Cook: Not Too Long From Now, You'll Wonder How You Led Your Life Without AR

Thursday September 29, 2022 7:26 am PDT by
Speaking at Università Degli Studi di Napoli Federico II in Naples, Italy, Apple CEO Tim Cook said that not too long from today, people will wonder how they led a life without augmented reality, stressing the "profound" impact it will have on the not so distant future. At the university, Cook was awarded an Honorary Degree in Innovation and International Management and also sat down for a...
Hero0005

Best Apple Deals of the Week: M2 MacBook Air Hits New All-Time Low Price at $1,049, Plus Sales on AirPods Pro and More

Friday September 30, 2022 9:05 am PDT by
This week's best Apple deals focus on the AirPods Pro, AirPods Pro 2, and M2 MacBook Air, including numerous all-time low prices on these devices. You'll also find up to 50 percent off discounts on Anker and Eufy accessories on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us...
zuckerberg metaverse

Apple CEO Tim Cook: 'I'm Not Really Sure the Average Person Can Tell You What the Metaverse Is'

Friday September 30, 2022 12:51 pm PDT by
Apple CEO Tim Cook has been touring Europe this week, sitting down for interviews with various media publications. Augmented reality has been a running theme in Cook's discussions, and it is a topic he brought up again in an interview with Dutch publication Bright, which is part of RTL News. "I think AR is a profound technology that will affect everything," Cook said, echoing comments from...
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...