Apple Event in April? Recapping the Latest iPad Pro, AirPods, and AirTags Rumors

It's been a whirlwind of a month for Apple rumors. First, we heard from leaker Jon Prosser that an Apple Event was planned for March 16, but that was ruled out by Bloomberg's Mark Gurman. Once that date passed, Prosser and other leakers then suggested there would be an Apple Event on March 23, which is seemingly not happening either.

aipad pro tags slight tweak feature
With attention now shifting to April, we've put together this recap of where things stand.

Rumors Shift to April

The first word that Apple might have April announcements planned came from Japanese website Mac Otakara back in early January. Citing supply chain sources, the blog claimed that Apple would release second-generation AirPods Pro and a third-generation iPhone SE in April, but the report did not specify whether the products would be announced at an event or with press releases. Apple analyst Ming-Chi Kuo has since claimed that a new iPhone SE will not be released until 2022, but new AirPods Pro are still possible this spring.

April talk intensified this week, starting with a report from Taiwanese supply chain publication DigiTimes that claimed volume shipments of Mini-LED display components for a new 12.9-inch iPad Pro will begin in the second quarter of 2021, which spans April through June. This was followed by a report from Gurman, who claimed that plans to announce new iPads as early as April, including new 11-inch and 12.9-inch iPad Pro models.

Notably, Gurman claimed that the new iPad Pro models could feature a Thunderbolt connector. This rumor certainly sounds plausible, as the new iPad Pro models are expected to be equipped with a faster A14X chip based on the M1 chip in the latest Macs, and the M1 chip supports Thunderbolt. And since Thunderbolt uses the USB-C connector design, the new iPad Pro models would still work with existing USB-C chargers and accessories.

As widely rumored, Gurman said Apple is looking to include Mini-LED backlighting on the new 12.9-inch iPad Pro at a minimum, suggesting that Mini-LED display technology might be exclusive to the larger model, at least for now.

Kuo added to the pile on early Thursday, claiming that mass production of Mini-LED iPads will begin in mid-to-late April.

Apple Event in April?

Apple's last April event was in 2010, when the late Steve Jobs announced the developer preview of iPhone OS 4 (later renamed to iOS 4) at Apple's small Town Hall conference center at its former Infinite Loop headquarters.

According to Prosser, though, Apple does plan to host an April event this year. In a YouTube video today, Prosser said that he was actually told by a "vague and mysterious" source who has been "100% accurate" that there would be an April event back in late February, but Prosser thought that an April event made "little to no sense" and he was more inclined to believe his sources mentioning a March 23 event.

Prosser himself acknowledges that it's worth treating this April event rumor with some skepticism since it would be Apple's first April event in 11 years, but he emphasized his source's perfect track record. It's also worth noting that Prosser has been inaccurate about three consecutive event date rumors, including a November 17 event, a March 16 event, and a March 23 event (barring a last-minute announcement).

What About the Rest of March?

With both Gurman and Kuo indicating that new iPads are unlikely to be announced until at least April, and Kuo recently claiming that mass production of third-generation AirPods is now scheduled for the second half of 2021, the list of new Apple products that could be unveiled in March is starting to shrink.

However, a new "Items" tab enabled by default in the Find My app in the iOS 14.5 beta has led to some hope that Apple's long-awaited AirTags item trackers will finally be released soon. Apple said iOS 14.5 will be released in "early spring," but a specific release date remains unclear. If the Release Candidate version ends up being seeded next week, then iOS 14.5 could be released around Monday, March 29 or Tuesday, March 30.

Apple could opt to introduce the AirTags and/or other new products with press releases as it did last spring, including updated iPad Pro and MacBook Air models on March 18 and the second-generation iPhone SE on April 15.

At a minimum, Gurman's report this week said AirTags are still "planned for this year."

All in all, while rumors have been all over the map as of late, it seems like there is enough smoke to suggest that at least some new products will be announced within the next six weeks or so. Whether any of the product announcements come in these final days of March or in April, or at an event or otherwise, remains to be seen.

Related Roundups: AirPods 4, AirPods Pro 3, iPad Pro
Related Forum: AirPods

Popular Stories

2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
airtag purple

Apple's Website Lists AirTag 4-Pack at Shockingly Low Price [Updated]

Friday November 7, 2025 6:40 am PST by
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag. This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked. Delivery estimates are already pushing into late November to early December, suggesting...
Finder Siri Feature

Apple's New Siri Will Be Powered By Google Gemini

Wednesday November 5, 2025 11:57 am PST by
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google. For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
apple watch se 3 always on

Apple to Remove iPhone-Apple Watch Wi-Fi Sync in EU With iOS 26.2

Thursday November 6, 2025 4:37 am PST by
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report. Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
ikea smart home devices

IKEA Debuts 21 HomeKit-Compatible Smart Bulbs, Sensors, and Controls

Thursday November 6, 2025 4:08 pm PST by
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered. There are a series of new smart bulbs that are...
Home Hub Command Center with Dome Base Feature

Apple's 2026 Smart Home Revamp: All the Rumors

Wednesday November 5, 2025 3:54 pm PST by
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026. Home Hub Apple is working on a home hub or "command center" that will serve as a...
apple tv logo physical

New Apple TV Intro Was Made With Practical Effects

Thursday November 6, 2025 7:02 am PST by
The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using digital techniques, the new sequence was made by shooting large glass versions of the Apple TV logo, with physical motion and changing lighting used to create effects. Apple partnered with TBWA\Media Arts Lab to create the intro. Ad Age released an exclusive look...

Top Rated Comments

Sebosz Avatar
61 months ago
So we still calling Prosser “leaker” given the fact that he's been wrong about three consecutive Apple Event dates in a row? Wow. Okay. You can do better than this, MacRumors.

At this point I’m wondering why you didn’t write about this guy’s predictions


Attachment Image
Score: 16 Votes (Like | Disagree)
SirAnthonyHopkins Avatar
61 months ago
Prosser just throwing enough **** at the wall and hoping something sticks.


I have nothing against the guy personally, but I'm not really sure why MacRumors keeps reporting on things he's saying at this point. His success rate is so low that there literally might as well be articles about any random Twitter account making Apple predictions.
Score: 11 Votes (Like | Disagree)
HiVolt Avatar
61 months ago
Just stop speculating and wait for an announcement... This is getting tiring to look at every other day.
Score: 7 Votes (Like | Disagree)
Bdub12 Avatar
61 months ago
I'd be happy with an Apple TV launching via press release at any moment. We don't need an event for that.
Score: 6 Votes (Like | Disagree)
Dave245 Avatar
61 months ago
I think Apple gave out wrong information to try and smoke out people leaking to Prosser and all the others. I’m very sceptical about an April event tho, mainly because Apple haven’t held an April event in many years (as mentioned in the article.)
Score: 5 Votes (Like | Disagree)
verniesgarden Avatar
61 months ago
Airtags are the new PowerBook G5
Score: 5 Votes (Like | Disagree)