Nissan Denies Reports of Apple Car Partnership Discussions

Apple is expected to partner with a third-party car maker to build its rumored self-driving car with reports surfacing in January suggesting that Apple was eyeing Hyundai to be the official partner for Apple Car. Subsequent reports suggest Apple is actively pursuing all of its options and talking to a number of different manufacturers.

Apple car wheel icon feature triad

In the latest round of speculation, Apple reportedly approached Nissan in the last few months about a potential partnership for a self-driving car, according to a paywalled Financial Times report. The report states that negotiations between the two companies were "brief" and that discussions did not make their way to higher executive or leadership levels in either company due to disagreements over the specifics of the ‌Apple Car‌.

It's worth noting that an older report by Nikkei Asia cited Nissan as one of at least six Japanese automakers that Apple is eyeing for the ‌Apple Car‌. The report didn't, however, provide specific details as to the progress of any talks, or if Apple is ultimately siding with one carmaker over the others.

Nissan and Apple reportedly clashed over how a partnership would actually play out. Nissan reportedly was concerned that a deal with Apple would downgrade Nissan to simply a "hardware supplier." The ‌Apple Car‌ is expected to be fully branded by Apple, including Apple software and design. While Apple holds the in-house ability to design its own software and hardware, it's not positioned to build the actual hardware at a mass scale, which is why a partnership is considered to be a hallmark of the project itself.

During an earnings presentation, Nissan's COO Ashwani Gupta stated that Nissan is open to partnerships, but only if the opposite party adapts to Nissan's services, not vice versa. The COO said that Nissan has its own customer base to satisfy and that it will not "change the way" it makes cars.

Earlier in the year following reports of a potential tie-up with Apple, Hyundai's shares surged by more than 25% but remained volatile after negotiations came to a standstill. Attempting to avoid from a similar scenario, Nissan quickly and unequivocally confirmed in a statement that it's "not in talks" with Apple but remains open to working with other companies.

Apple remains a tightly secretive company that rarely confirms the existence of unreleased products and projects. The statement by Hyundai earlier in the year confirming it's in negotiations with the tech giant undoubtedly upset Apple executives as it was seen as a confirmation that Apple is pursuing a partnership for a potential self-driving car. The statement was quickly reworded to remove mention of Apple, and soon after, talks between the two came to a screeching halt.

Despite the plentiful number of reports about Apple's self-driving car, sources suggest that we won't be seeing it on the road until at least 2026. Bloomberg reports that the ‌Apple Car‌ is "nowhere near production stage," and that a release is at least half a decade away. Apple analyst Ming-Chi Kuo, one of the most reputable analysts for Apple, still believes that despite Hyundai's mishap, Apple will ultimately side with the carmaker as the official partner for its self-driving car ambitions.

Related Roundup: Apple Car

Top Rated Comments

justiny Avatar
40 months ago
Each new month moving forward will present another report stating “Apple is rumored to be in talks with (insert automaker) about an Apple car”.

By 2025, every auto manufacturer on the planet will be mentioned and we will be no closer to confirmation of anything.
Score: 9 Votes (Like | Disagree)
nawr Avatar
40 months ago
I want to preemptively deny any speculations that I would be partnering with Apple to manufacture their car either.
Score: 8 Votes (Like | Disagree)
Bug-Creator Avatar
40 months ago

Apple is slowly realizing Tesla is becoming the one to partner with.
That would be the least sensible option.

- Apple needs a partner that has a support network and can produce both quanity and quality

- Apple would provide the IT/UI so someone who is lagging behind here makes sense

- Apple seems to care very much about a partner not running his mouth ........ Elon Musk.......
Score: 7 Votes (Like | Disagree)
TheNotch Avatar
40 months ago
No self-respecting car makers who have long and rich histories of innovating cars want to be seen as simply a supplier to Apple. Doing so would greatly hurt their reputation and potentially lose their loyal customers.
Score: 6 Votes (Like | Disagree)
Abazigal Avatar
40 months ago
First rule about working with Apple - you don’t talk about working with Apple.
Score: 5 Votes (Like | Disagree)
ArPe Avatar
40 months ago

Apple is slowly realizing Tesla is becoming the one to partner with.
Elon is involved in a lot of market fraud and nobody in this industry wants to partner with his toxic behavior.
Score: 5 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...